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With a background in marketing strategy and demand generation, I am a Marketing Manager with both creative and tactical skill sets. My undergraduate degree in Music taught me to approach my work with a balanced mindset, taking into account the creative and analytical elements that make up the whole picture. I have applied these learnings to projects across all facets of corporate marketing.In working on a wide variety of projects, I have rapidly gained experience in many digital marketing disciplines including search engine optimization, search engine marketing, social media, content strategy, demand generation and marketing automation. That experience, coupled with the unique viewpoint cultivated through my academic background, allows me to develop creative solutions to business problems rooted in analytical learnings and a customer-first philosophy.
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Growthloop
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Director Of Demand GenerationClass Mar 2024 - Present -
Director Of Growth MarketingCanary Technologies Apr 2023 - Nov 2023San Francisco, California, Us -
AssociateRevenue Collective Aug 2020 - Aug 2023New York, Ny, UsRising Executives School Graduate (February 2022). Learned the leadership, management, and core competencies needed to succeed at the executive level. -
Director Of Digital MarketingCeros Apr 2018 - Apr 2023New York, Ny, Us -
Marketing Manager, Demand GenerationDatadog Jan 2017 - Apr 2018New York, Ny, Us -
Project ManagerIronpaper May 2016 - Jan 2017New York, Ny, Us- Served as daily point of contact for accounts across multiple verticals, including Real Estate, IT Operations, Financial Services, Media, and Education- Developed marketing strategy, lead classification criteria, and customer personas- Worked with cross-functional teams to establish forward-looking roadmaps and channel performance goals to build alignment with client’s business objectives- Performed competitive analysis and market research to establish value propositions and positioning- Created and managed all digital lead generation campaigns across paid and organic marketing channels -
Marketing Manager, ElendAmerican Financial Resources May 2015 - Apr 2016Parsippany, New Jersey, Us- Managed allocation of a $4.5MM marketing budget across lead generation, branding, content, and advertising channels- Established goals and performance metrics, strengthening alignment with executive expectations and providing more accurate ROI reporting- Developed customer acquisition strategy and tactical plan inclusive of search engine marketing, search engine optimization, social media, and email marketing, improving channel performance and lessening reliance on higher-cost lead sources- Managed relationships with external digital and PR agencies serving as daily point of contact for work assignment and project management to ensure common focus on brand goals across all external teams -
Director Of Corporate Marketing (Interim)American Financial Resources Oct 2014 - May 2015Parsippany, New Jersey, Us- Unified marketing efforts for all B2B and B2C initiatives- Managed in-house and external resources across advertising, paid search, event, content, and social media channels- Established department growth plans, resource structure, and sourced potential candidates- Developed content and managed internal design resources for product development projects- Worked with inter-departmental partners to align priorities
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Digital StrategistAmerican Financial Resources May 2014 - Oct 2014Parsippany, New Jersey, UsDeveloped digital marketing tactical plans to support executive and sales goals across both consumer- and business-focused corporate divisions. Managed in-house and external resources across multiple marketing channels including social media, paid search, content development, and marketing automation/email marketing.
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Project AdministratorAmerican Financial Resources Nov 2013 - May 2014Parsippany, New Jersey, UsManaged incoming project flow for Information Systems department, created and maintained project task breakdowns, provided corporate executive team with regular department updates, developed project completion and quarterly reports, performed office administrative tasks.
Alex Kelly Skills
Alex Kelly Education Details
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University Of RichmondMusic -
Mountain Lakes High School
Frequently Asked Questions about Alex Kelly
What company does Alex Kelly work for?
Alex Kelly works for Growthloop
What is Alex Kelly's role at the current company?
Alex Kelly's current role is Director of Demand Generation at Class.
What is Alex Kelly's email address?
Alex Kelly's email address is ak****@****enue.ie
What is Alex Kelly's direct phone number?
Alex Kelly's direct phone number is +197371*****
What schools did Alex Kelly attend?
Alex Kelly attended University Of Richmond, Mountain Lakes High School.
What skills is Alex Kelly known for?
Alex Kelly has skills like Leadership, Social Media, Marketing, Music, Digital Marketing, Email Marketing, Public Speaking, Research, Event Planning, Blogging, Facebook, Social Media Marketing.
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