Creation of the regional retail marketing lead team and communication and branding support (Serbia, Hungary, Croatia, Bosnia and Herzegovina, Macedonia); Development of brand book policy including exhibition and retail shop space and outdoor and indoor costumer communication rules and standards; Coordination of retail communication with market network for 84 retail shops in 5 countries; Making employee education academy and performance monitoring system.

Brand of premium gres porcellanato ceramic tiles developed with italian designers to match the interest of designers, exclusive investors and professionals.

Creation of marketing department and market strategy of the company. Development and management of brand and communication, product design and positioning.

Managing the product line life cycle from strategic planning to tactical activities in tile fixing, waterproofing segment. Providing the sales team with the necessary technical expertise to enable them to sell the product. Specifying market requirements for current and future products by. Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements conducting market research supported by on-going visits to customers and non-customers. Appraising new product ideas and/or product or packaging changes. Assesses market competition by comparing the company's product to competitors' products.Driving a solution set across development teams (primarily R&D, and Marketing Communications) through market requirements and positioning. Developing and implementing a company-wide go-to-market plan, working with all departments to execute. Liaise with the advertising agency regarding the product campaign including journal advertising, direct mail and conferences.

Management of all internal and external communication of the company; creation of sales instruments and communication materials; running Branding of POS project od the company; development and implementation of the training courses and overall program for professional improvement of sales representatives and middle management (sales skills, management and organisation of processes.

Development of general sales strategy with top management, creation and implementation of marketing plan, targeting and product placement strategy, packaging design development, sales promotional/advertising support, coordination and administration of communication channels and PR; responsibility for development and implementation of internal sales stuff education in communications and planning, sales skills, negotiations and public speaking and team building.