Alex Song Email & Phone Number

Before starting Proxima, I founded 3 DTC brands – one that I exited, one I had to shut down, and one that's still thriving.Like any DTC founder, I've been impacted by recent changes in the digital marketing landscape that have made scaling a digital brand harder than it’s ever been. Between the increased price of Meta advertising and over 70% of iOs users opting out of app tracking, customer acquisition costs have skyrocketed 50% – and VC capital for consumer brands is harder to come by than ever. I started Proxima AI because I needed a solution to my own pain. When it worked, I started sharing it with other founders in my network. And it grew from there.The biggest challenges for digital brands in 2023:-It's much harder to determine your ideal customer. -Companies are acquiring customers but ultimately failing to scale profitably.-Investors need positive cashflow or, at a minimum, a clear path to profitability before taking a chance on new digital brands. The strategies that *won’t* fix this:❌Using insufficient data to drive effective targeting.❌Waiting for media platforms to provide you with the insights you need to scale today.❌The “spray and pray” approach to advertising – wasting money on a “test and fail” cycle.Proxima leverages anonymized first-party data and more than 60 million unique shopper personas from a network of 13,000 brands to reach new customers, lower acquisition costs, and increase ROI on ad spend. Proxima's audience targeting technology will help you to:✅Improve profitability✅Acquire customers more efficiently✅Scale customer acquisition spend *meaningfully* Our clients have seen averages of over 1.5x scale in prospecting spend within 30 days *while* improving CPA by 26% and ROAS by 31% – providing significant incrementality and reducing the diminishing returns that come with increased marketing spend.We’re currently seeing the most challenging conditions as an industry since DTC first emerged as a business model. Digital brands need to adapt to survive in this new ecosystem.Proxima gives you the edge to do more than just survive –We're giving you the tools to thrive.Book a free demo today.

Listed skills include Start Ups, Private Equity, Business Strategy, Marketing Strategy, and 6 others.

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  University Of California, Berkeley