Alex June Williams Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

Maxima Apparel

Brands: AND1, Gaiam, Reebok, Avia, Hi-Tech, Airwalk, SPRI, Billabong, Tony Hawk, Justice, Sideout, Lands End, Shaq, Athletic Works & Quicksilver• Proven track record of driving brand engagement, executing impactful campaigns & successful activations through collaboration with cross-functional teams to enhance brand visibility• Manage the vision & strategies of global partners & licensees’ to ensure consistent brand messaging• Led cross-industry projects for special product drops, campaigns & events; Including music & sport industry• Collaborate with SVP of Marketing to conceptualize & execute brand strategies aligned with business goals• Led the creative process from concept visualization to execution on brand events, photoshoots &activations• Manage external marketing agency for successful brand initiatives; including PR & Production team• Develop brand assets, packaging, taglines, visual elements for events & product merch; including apparel• Coordinate with sale teams on marketing requests for POS & social media assets for customers’ channels• Facilitate collaborations with high impact influencers & celebrities for the execution of all collateral relatedto brand campaigns & events• Identify & negotiate potential partnerships & opportunities for brand growth & awareness• Work collaboratively with VP of Product & Merchandising on short- & long-term design vision for productcreation through product briefs & forecasting• Adept in trend forecasting by monitoring market trends & conducting competitor analysis to identifyopportunities for brand differentiation & white space at market

New York, New York

AND1 Basketball Performance Footwear• Design both branded mainline & Walmart basketball performance sneakers • Collaborate with NBA Athletes on aesthetic, function & fit of player exclusive styles & general design• Design and approve blueprints of outsole components & technology to ensure function• Input tech packs for both outsoles & uppers in a PLM system• Traveled to China to correct patterns, fit and molds• Develop trend and color pallet across product categories- Accessories, Apparel, Equipment• Attend and contribute marketing meetings for brand initiatives - ComplexCon and TNT Paint the Park

Long Island City

Current Brand: Steve Madden Landed VolumeLaunched & Designed: Capsule collaborations with Bloggers, Juicy Couture International, Amazon- Topline, SoHo Cobbler, Shoemint, Betseyville, Tevolio and Slipper/Eva for Steve Madden and Betsey Johnson.Private Label: Dorothy Perkins, Dune, Walmart, Target, Material Girl (Macy's), Kohls, Brash (Payless), Charlotte Russe, Olsenboye (JCP), Kmart/Sears, Meijer, Fred Myer, WSS, Shoe Show, Foshini and Shoe Mart -Designed both branded and private label footwear in leather and synthetic material -Created logos, packaging, brand concept books, trend boards, outsole designer, hardware and graphics for brand continuity -Supervised and assembled a team design calendar for development including: sketch/trend reviews, shopping trips and spec deadlines to meet all deadlines -Traveled to China to correct patterns/fit shoe and further develop the line -Shopped multiple cities both overseas and domestic for trend direction and competitive research -Analyzed retail, ecom and big box department store selling reports to help forecast and capitalize on trends for mass market and suggest flow of inventory for our private label customers -Attend sales meetings to present product and secured new brand and product initiatives

Brands: Urban Outfitters, Anthropologie, Calvin Klein, Van Heusen, J. Campbell, Paris Blues, JCP Protocol, Belk Red Camel, Bass Kid's, Mossy Oak -Lead designer of Paris Blues Jr. accessories line from design concept to execution -Designed licensed, branded and private label bags, backpacks, belts, scarves and SLGs for Kids/Men/Women -CADed packaging, planograms, marketing end cap images and pallet program cartons -Engineered repeat patterns, graphics and hardware for junior market handbags and backpacks -Created tech packs and line sheets for all categories using both CADs and photography -Consulted with buyers to better understand needs and help meet target pricing with functional design

Brands: CK by Calvin Klein, Boston Propper, DELIA*S, Urban Outfitters, BFG RAW -Designed branded and private label items for Women's belts, handbags, and SLGs -Created tech packs for all categories on Adobe Illustrator -Communicated with overseas factories to stream line development and assure product would make deadlines -Created line sheets though In-Design -Coordinated and tracked samples for magazine shoots and buyers -Researched trends and create trend boards

* Keyed in HEEP, Food Stamp and other personal needs applications * Navigated multiple data systems to file applications properly * Performed basic secretarial duties

Bfa, Accessories Design With Athletic Footwear Certificate

Advanced Regents Diploma, Fine Arts Honors