Alexis Hancock Email & Phone Number

Houston, Tx, Us

Greater Houston

Houston, Texas, United States

Houston, Texas Area

Develop integrated marketing & communication strategies for clientsLead internal team in digital strategy & content developmentManage digital strategists, copywriters, & content developersOversee brand development process and provide strategic direction Serve on leadership team to develop internal processes & proceduresNew business development & contract developmentData analysis, audience analysis & development, industry & competitive researchManage content & digital strategy teams and vendorsThought leadership

Houston, Texas Area

Account Director for 22+ clients, ranging from entrepreneurs to a leading health science universityNew business developmentManage & Develop Account Service team - between two - six direct reportsDevelop Account Service processesDevelop staff onboarding documents & processesManage client proposals, budgets, & timelinesManage internal teams to ensure project qualityCoordinate with internal teams to drive client strategyImplement and train new project management softwareAid in growth of existing client accounts, YoY between 20-50%Facilitate internal Purpose & values development, employee recognition programWinner, 2018 Crystal Award - Best Website: In House, TEAM Industrial Services

Houston, Texas Area

I oversaw the Account Management team, and provide consistent direction and motivation to the team in successfully managing all aspects of producing a tactic from concept development to product completion. Led the development of advertising and marketing communications campaigns that fulfill Spry’s Mission, and to played a key role in developing the next generation of account management talent at the agency. I worked directly with the Spry owners to provide strategic leadership. I was responsible for leadership and overall management of the Client relationship, driving long-term business building for Spry and clients, and representing the Agency's senior management on a day-to-day basis. Projects I oversaw at Spry were nominated as Finalists in the AMA Houston Crystal Awards, and we had client work as finalists in the Marketer of the Year awards.

California, Austin

Worked with various small business clients to help them achieve their business goals through marketing:Consultation on strategic direction for various small businessesManage client proposals, budgets, & timelinesWebsite development, business plan development, 501c3 paperwork, social media management, email management & deployment

Austin, Tx

Aided the Account Director in managing client accounts. Responsible for project timelines and deadlines, project estimates, updating clients on project status and coordinating internal team to ensure project quality. Daily contact with clients of various sizes, from Fortune 1000 to single person, including leading client-facing meetings. Coordinated implementation of a company-wide project management software, including training employees and clients.

Helped define and execute marketing strategy on the site, on the blog, through various social media tools, and through an assortment of marketing and advertising campaigns. Contributed to ~300% growth in site traffic and ~365% growth in site revenues. Responsible for aspects of interactive marketing, marketing- related site maintenance, customer recruitment and relationships, and content specific promotion. Tracked and monitored general site data (traffic, sales, etc) as well as specific marketing and advertising campaign metrics (CPC, CPM, costs, ROI, level of engagement); Compared performance to goals and projections and made recommendations for improvements. Managed blog with the goal of increasing traffic and funneling visitors to the site; Built out and maintained a community external to the MindBites site and blog through Facebook, MySpace, Twitter, LinkedIn, and Youtube. Coordinated eNewsletter distribution lists and crafted and disseminated regular eNewsletters through Campaign Monitor to MindBites authors as well as the broader MindBites community.

Multi-faceted position that included account management of 35+ relationships, advertiser business development, marketing and promotions, and trade show recommendations and coordination. Responsible for day-to-day advertiser relations and business growth, adding new advertising partners, transitioning advertisers into a new business model, new trade show opportunities, all trade show and travel logistics, and involved in development of trade show marketing and promotional materials. Helped double new advertiser relationships in less than 1 year.

Responsible for consistent contact with radio station sales reps to ensure top quality advertising for clients. Required to handle problems with stations in a responsible and business-like manner on a daily basis. Extreme attention to detail, thorough knowledge of business, and ability to follow- through needed to monitor hundreds of stations. Also looked to by management for special reports, client-facing materials, and some new-business materials produced in PowerPoint, Excel, and other Microsoft Office programs.

Master Of Business Administration - Mba, Marketing

Bs, Advertising

Emphasis in Media Planning