Hired as the company’s first Head of Content and Marketing to bring several creative teams together, I led 17 people to launch:• New objectives, systems and processes to organise and integrate the broader team• An expanded partnership offering for universities and employers• A plan to develop content that succeeded in driving the success of new revenue streams… Show more Hired as the company’s first Head of Content and Marketing to bring several creative teams together, I led 17 people to launch:• New objectives, systems and processes to organise and integrate the broader team• An expanded partnership offering for universities and employers• A plan to develop content that succeeded in driving the success of new revenue streams • A set of refined and differentiated messaging to appeal to a diversified audience Show less

I set out the FY22 marketing strategy and transformed the B2B SaaS brand and marketing department in under a year:• Rebuilt a marketing team of 5 from the ground up and led with a vision to “Tell better stories’ • Directed and launched a brand refresh to better embody our core personality• Relaunched company website with new look and feel, repositioning and migrating 200 pages • Implemented Hubspot to automate lead generation for Sales and Marketing

Internally promoted to leader of the marketing function, I successfully grew the team from 2 to 9 people and managed a six figure marketing budget to consistently generate leads to hit revenue goals:• Designer of effective inbound and ABM lead generation machines (both B2C and B2B)• Radical campaigner obsessed with championing the authentic voice of the customer• Grew a cult-like community of alumni and hiring partners whose referrals are responsible for 50% of new B2C revenue.•… Show more Internally promoted to leader of the marketing function, I successfully grew the team from 2 to 9 people and managed a six figure marketing budget to consistently generate leads to hit revenue goals:• Designer of effective inbound and ABM lead generation machines (both B2C and B2B)• Radical campaigner obsessed with championing the authentic voice of the customer• Grew a cult-like community of alumni and hiring partners whose referrals are responsible for 50% of new B2C revenue.• Spearheaded data-migration of all marketing platforms to a single source of truth by launching Hubspot• Executed a digital brand audit and stakeholder engagement project to distill our strengths at the intersection of both B2C and B2B key audiences. Show less

Initial, strategic B2B Marketing hire tasked with defining the B2B target audience and preparing a business model pivot from B2C revenues to an Enterprise employer-led model.• Customer research interviewing clients to define B2B target personas• Defining the company’s B2B value proposition and getting buy-in from the rest of theorganisation• Designing and building a B2B website for inbound lead generation• Testing, implementing and optimising best practice for events and… Show more Initial, strategic B2B Marketing hire tasked with defining the B2B target audience and preparing a business model pivot from B2C revenues to an Enterprise employer-led model.• Customer research interviewing clients to define B2B target personas• Defining the company’s B2B value proposition and getting buy-in from the rest of theorganisation• Designing and building a B2B website for inbound lead generation• Testing, implementing and optimising best practice for events and employer activity, includingan in-house event series, lead generation tools, external conferences and speaker opportunities. Show less

Built and managed a rich content editorial calendar that attracts a qualified audience (including video production, blog posts, whitepapers, ebooks, webinars, infographics etc.)• Implemented all stages of the Hubspot marketing automation software to integrate and track all stages of the buying journey. Leads up 300% year on year as a result.• Optimised marketing automation and lead nurturing processes through email, content, SEO and social channels.

Designed and executed an industry leading awards program from scratch• Designed and executed thought-leadership seminar series under the same brand• Personally wrote 60+ case studies & 30+ press releases to leverage our 800+ client base for PR.• Executed a global rebrand complete with website redesign, cocktail reception, trade show stand graffiti wall and flash mob.

Varied role in a fast-paced environment. Firm foundation in B2B and B2C marketing. Successful at writing press releases and liaising with journalists to negotiate exclusives. Adept at ensuring brand consistency of all client-facing and employee-facing documents, and maintaining relations with design agencies for production of high profile projects. Accomplished at developing web and print based marketing materials.

Account Management of 103 client accounts for SME businesses including LOVEFiLM, Crossrail, NS&I, Porsche and Fulham Football Club. Organising implementations, design of communications, account planning, sales and upselling, managing budgets and liaising with clients to coordinate effective communication to members. Successful at maintaining a 95% contract renewal rate and managing time effectively over a range of tasks.

On secondment for three months at the Sydney branch of Asperity to project manage the launch of our biggest international client and other important contracts. Efficacious at training new account managers to a high standard.