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Alexandra Lyons Email & Phone Number

Senior Product Marketing Manager - VRF and Applied at GE Appliances, a Haier company
Location: Louisville, Kentucky, United States 14 work roles 2 schools
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Role
Senior Product Marketing Manager - VRF and Applied
Location
Louisville, Kentucky, United States

Who is Alexandra Lyons? Overview

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Alexandra Lyons is listed as Senior Product Marketing Manager - VRF and Applied at GE Appliances, a Haier company, based in Louisville, Kentucky, United States. AeroLeads shows a matched LinkedIn profile for Alexandra Lyons.

Alexandra Lyons previously worked as Digital Marketing Manager at Modine Manufacturing Company and Digital Marketing Specialist at Aaf International (American Air Filter). Alexandra Lyons holds Bachelor Of Fine Arts (Bfa), Painting from University Of Louisville.

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Email format at GE Appliances, a Haier company

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GE Appliances, a Haier company

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About Alexandra Lyons

For over five years, I've honed my digital marketing expertise, specializing in CRM and SEM. My mission at Modine Manufacturing has been to elevate our digital footprint, leveraging my skills to align with our company's culture of innovation and customer-centric values. My approach infuses sophisticated digital strategies with a human touch, fostering a connection between our HVAC IAQ products and our audience.At Modine, my role involved the intricate management of digital assets, including leading our CRM initiatives and streamlining the lead generation process. We enabled a substantial increase in product sales through targeted digital campaigns, social media management, and cross-functional collaboration. My tenure at AAF International further refined my SEM capabilities, contributing to a robust digital marketing ecosystem that supports both B2B and B2C engagement.

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GE Appliances, a Haier company
Ge Appliances, A Haier Company
Senior Product Marketing Manager - VRF and Applied
Louisville, KY, US
AeroLeads page
14 roles

Alexandra Lyons work experience

A career timeline built from the work history available for this profile.

Digital Marketing Manager

Racine, Wi, Us

Airedale by Modine Products, HVAC IAQ- Implemented and owned CRM (HubSpot Marketing Hub) lead generation database system for sales.- Managed social media and all digital assets.- Worked and coordinated with cross functional marketing teams and IT.- Owned website and content management, changes, improvements. - Developed lead handoff process, tracking, and best practices.- Customized automated email and drip campaigns based on user engagement, interests, and lifecycle stages.- Customized webinars and training to support sales, rep network, and internal employees.- Calendar customization for content distribution. Highlights - Digital lead capture, $60,000 in product sales.- Moved existing products to a new domain.- Maintained 3 website domains through acquisitions.- KPI tracking and metrics based on site analytics for lead influence.

Oct 2022 - Jul 2024

Digital Marketing Specialist

Louisville, Ky, Us

BlogsSocial mediaAnalytics & ROI reportingAds & Digital BudgetSEOApp developmentProduct marketingTradeshow and eventsEmail campaignsText SMS campaignsAutomated workflowsCampaign design and planningB2B residentialB2C commercialDigital Training/webinar CRM ManagementInternal project management Technologies:MarketoSalesforceHubspotSalesMsgMicrosoft teamsSlackTrelloDropboxSitecoreAmazon Vendor CentralAsana

Jun 2019 - Jul 2022

Marketing Specialist

SEO, implementing best practices across the board: blogs, website, FAQs, sales etc.Content creatorCopy writingBrand knowledge and product knowledgeEmail implementationHTML/CSSWorking/collaborating with design teamWorking/collaborating with stakeholdersWorking/collaborating with customer serviceWorking/collaborating with development

Nov 2018 - Feb 2019

Customer Experience Specialist: Sales

-Respond to all incoming messages, comments, replies via Instagram, Facebook, and Twitter-Develop content for automated emails, provide analysis-Proof and publish all reviews posted to site for product and overall experience- Primarily focusing on Outbound campaigns- Tracking and strategy for conversion.- Answers incoming customer calls regarding billing, sizing, service questions and general client concerns.- Responsible for maintaining a high level of professionalism with clients and working to establish a positive rapport with every client.- Update customer/client information in CRM during and after each call or online chat.- Work with management team to stay updated on product knowledge and be informed of policy changes.- Impact the company's bottom line through effective problem solving and delivering excellent customer service on sales calls/online chats.- Communicate effectively with managers and other stakeholders.- Content development/writing of text message replies.

Oct 2017 - Nov 2018

Customer Experience Specialist: Sales

-Respond to all incoming messages, comments, replies via Instagram, Facebook, and Twitter-Develop content for automated emails, provide analysis-Proof and publish all reviews posted to site for product and overall experience- Primarily focusing on Outbound campaigns- Tracking and strategy for conversion.- Answers incoming customer calls regarding billing, sizing, service questions and general client concerns.- Responsible for maintaining a high level of professionalism with clients and working to establish a positive rapport with every client.- Update customer/client information in CRM during and after each call or online chat.- Work with management team to stay updated on product knowledge and be informed of policy changes.- Impact the company's bottom line through effective problem solving and delivering excellent customer service on sales calls/online chats.- Communicate effectively with managers and other stakeholders.- Content development/writing of text message replies.

Feb 2018 - Nov 2018

Marketing Director

Louisville, Ky, Us

As the Marketing Director, I supported agents/brokers in developing new leads to add to their book of business. I was responsible for sales assisting and creating warm leads. I managed and marketed the firm through social media platforms and the website. I assist in HR management by managing and marketing job postings, performing screenings, and initial interviews. Proficient in Adobe Illustrator, InDesign, Photoshop, CSS, HTML, SEO and Wordpress. I used my creative approach in a business setting as an abstract problem solver.

Jul 2015 - Oct 2016

Marketing And Business Development Director

Louisville, Ky, Us

I was responsible for creative advertising. Maintaining, and marketing all social media platforms that The Chamber utilized such as, Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Save Local Now. I was responsible for checking-in with existing members and ensuring their social media needs are taken care of by promoting their business via The Chamber media platforms. I was actively seeking and obtaining potential members primarily with a focus in retail and merchandise sales. I attended and coordinated monthly meetings, committee meetings, networking events, Chamber events, and member's events. I promoted, supported, and grew local business in by engaging members and potential members. I also took on all sponsorships supporting the Chamber, renewing different level sponsors for community events and the Chamber for the entire year.

Jun 2014 - Jul 2015

Key Holder

As a key-holder I was responsible for opening and closing the store. I processed shipments and file invoices, cash and check deposits. I provided customers style advice and personal attention, at their request. I was responsible for day to day cleaning and maintenance in the store.

Mar 2013 - May 2014

Sales Associate

New York, Ny, Us

I would run day to day store maintenance. Helping customers look for specific items, customizing purchases, assisting in styling, and processing online-orders for shipment in the evening. Changing displays and floor sets. Organizing and sorting merchandise by color, size, and assortment. Sales driven atmosphere for lines of credit and customer service.

Nov 2011 - May 2014

Lead Sales Associate

Milan, Italy, It

Lead Associate, helping other associates with brand knowledge, style, vocabulary, and diction of product. Personalized customer service and sales. Rotating sales on store by store basis assisting in training and display maintenance.

Oct 2012 - Nov 2013

Painting Instructor

Wine And Canvas Of Louisville

Instructing and directing guests how to create a painting. Starting with a blank canvas and in three hours time having a painting to call their own.

Sep 2012 - Aug 2013

Lifeguard

Clearwater Farms Apartment Homes

Single coverage environment; pool, chemical, and property maintenance. Day to day operations. Lifeguard certified and Board of Health certified.

May 2010 - Sep 2012

Senior Tanning Consultant

Sun Tan City

Consulting with clients about packages, memberships, products, and new services and offers. Assisting in training other consultants, sale strategies and store management.

Mar 2009 - May 2012
2 education records

Alexandra Lyons education

Bachelor Of Fine Arts (Bfa), Painting

University Of Louisville

Liberal Arts, Liberal Arts And Sciences/Liberal Studies

Seneca High School
FAQ

Frequently asked questions about Alexandra Lyons

Quick answers generated from the profile data available on this page.

What company does Alexandra Lyons work for?

Alexandra Lyons works for GE Appliances, a Haier company.

What is Alexandra Lyons's role at GE Appliances, a Haier company?

Alexandra Lyons is listed as Senior Product Marketing Manager - VRF and Applied at GE Appliances, a Haier company.

Where is Alexandra Lyons based?

Alexandra Lyons is based in Louisville, Kentucky, United States while working with GE Appliances, a Haier company.

What companies has Alexandra Lyons worked for?

Alexandra Lyons has worked for Ge Appliances, A Haier Company, Modine Manufacturing Company, Aaf International (American Air Filter), Generation Tux, and Menguin.

How can I contact Alexandra Lyons?

You can use AeroLeads to view verified contact signals for Alexandra Lyons at GE Appliances, a Haier company, including work email, phone, and LinkedIn data when available.

What schools did Alexandra Lyons attend?

Alexandra Lyons holds Bachelor Of Fine Arts (Bfa), Painting from University Of Louisville.

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