Alex Kephart Email & Phone Number

Dallas, Texas, United States

Lead cross-functional team in converting marketing qualified leads to sales qualified leads from online store and community forum platforms, resulting in over $15M in sales opportunities in one yearBuild mass market customer personas across multiple business units from analysis of web activity and upper-to down-funnel engagement for highly targeted.

Dallas/Fort Worth Area

Developed global omnichannel marketing strategy focused on prospecting and lead nurturing for $600M business lineLed multidisciplinary team in developing and executing digital marketing promotions that resulted in six consecutive quarters of conversion growth despite supply chain constraints and budget cutsDesigned and optimized programmatic retargeting.

Managed digital marketing strategy and tactics for six product lines in high-growth business. Efforts assisted in growing business 50% faster than market average.Led focus team to create and promote comprehensive online training program in multiple languages. Promotions delivered 16,000 conversions in one quarter and remains among most highly viewed.

Managed cross-functional team in overhauling web presence, moving from products-focused content to customer benefit messaging. Page bounce rates dropped by 32% in two quarters.Mentored two college interns and helped them to navigate corporate culture and deliver short-term projects to help overall TI communications priorities.Selected to present training.

Dallas/Fort Worth Area

Conceived and executed deal-a-day site, accounting for 17% of all annual online store sales in only six months.Led global marketing team in launching industry-first product, including product launch at industry trade show in Germany. Generated the most conversions of any product launch at TI for 2012.Coordinated development and nurturing of influencer.

Responsible for all marketing efforts for a trade show that attracts remodelers, deck builders and commercial construction professionals from all over the world. Utilized targeted direct mail, traceable email blasts, web ads, print ads and various grassroots methods to deliver attendees to the show. Maintained the website for the show and used that as the.

Boutique Dallas marketing communications firm with revenues of over $20MM and 10 employees. Agency focuses on brand building, corporate communications, direct mail and website design.Hanson Pipe & Precast, Inc.Launched targeted print advertising campaign against key competitor, resulting in 30% growth in market share in critical regionDeveloped.

Euro RSCG/SWJ, part of Havas holding group, specializes in data driven direct marketing, field marketing services and media planning. Plano office has 100+ employees and billings in excess of $100MM.Pizza HutExecuted marketing initiatives to drive revenue and increase consumer traffic at store level, resulting in 1-3% annual increase across both metrics.

Dallas-based promotional marketing agency with billings over $5MM and six employees, focusing on consumer packaging design, sales incentive contests and imprinted promotional product sales.Fossil, Inc.Managed imprinted apparel program for outlet stores, overseeing production, shipment, warehousing and billing. From inception, program grew to more than.