Alex Kephart Email & Phone Number

Dallas, Texas, United States

Lead cross-functional team in converting marketing qualified leads to sales qualified leads from online store and community forum platforms, resulting in over $15M in sales opportunities in one yearBuild mass market customer personas across multiple business units from analysis of web activity and upper-to down-funnel engagement for highly targeted, omnichannel marketing campaignsDrove product launch activities for priority business unit, including content creation management… Show more Lead cross-functional team in converting marketing qualified leads to sales qualified leads from online store and community forum platforms, resulting in over $15M in sales opportunities in one yearBuild mass market customer personas across multiple business units from analysis of web activity and upper-to down-funnel engagement for highly targeted, omnichannel marketing campaignsDrove product launch activities for priority business unit, including content creation management, website copy and SEO optimization and global, omnichannel promotions Show less

Dallas/Fort Worth Area

Developed global omnichannel marketing strategy focused on prospecting and lead nurturing for $600M business lineLed multidisciplinary team in developing and executing digital marketing promotions that resulted in six consecutive quarters of conversion growth despite supply chain constraints and budget cutsDesigned and optimized programmatic retargeting banners that delivered desired conversions 149% above company averageGuided engineers in developing high-value… Show more Developed global omnichannel marketing strategy focused on prospecting and lead nurturing for $600M business lineLed multidisciplinary team in developing and executing digital marketing promotions that resulted in six consecutive quarters of conversion growth despite supply chain constraints and budget cutsDesigned and optimized programmatic retargeting banners that delivered desired conversions 149% above company averageGuided engineers in developing high-value technical content and promoting via automated programs based on known customer activityManaged process of creating, implementing and maintaining iterative online training module series based on customer and field feedbackDelivered training to new technical hires on Digital Marketing best practicesSupervised college intern, including guidance on project deliverables, integration into company culture and career advancementManaged $1M+ global digital marketing budget Show less

Managed digital marketing strategy and tactics for six product lines in high-growth business. Efforts assisted in growing business 50% faster than market average.Led focus team to create and promote comprehensive online training program in multiple languages. Promotions delivered 16,000 conversions in one quarter and remains among most highly viewed training series to date.Chosen to mentor three new employees through first 90 days of employment, educating them on role and… Show more Managed digital marketing strategy and tactics for six product lines in high-growth business. Efforts assisted in growing business 50% faster than market average.Led focus team to create and promote comprehensive online training program in multiple languages. Promotions delivered 16,000 conversions in one quarter and remains among most highly viewed training series to date.Chosen to mentor three new employees through first 90 days of employment, educating them on role and responsibilities and offering guidance on corporate culture.Traveled to Germany to visit customers and learn first hand about their online evaluation and purchasing habits. Presented findings to entire communications organization. Show less

Managed cross-functional team in overhauling web presence, moving from products-focused content to customer benefit messaging. Page bounce rates dropped by 32% in two quarters.Mentored two college interns and helped them to navigate corporate culture and deliver short-term projects to help overall TI communications priorities.Selected to present training series on campaign strategy and execution to entire communications organizationManaged multi-disciplinary team to… Show more Managed cross-functional team in overhauling web presence, moving from products-focused content to customer benefit messaging. Page bounce rates dropped by 32% in two quarters.Mentored two college interns and helped them to navigate corporate culture and deliver short-term projects to help overall TI communications priorities.Selected to present training series on campaign strategy and execution to entire communications organizationManaged multi-disciplinary team to create video series highlighting industry trends. Coordinated translation of videos into Mandarin and German and placed in high-traffic locations on website. Received over 12,000 views in first quarter following launch. Show less

Dallas/Fort Worth Area

Conceived and executed deal-a-day site, accounting for 17% of all annual online store sales in only six months.Led global marketing team in launching industry-first product, including product launch at industry trade show in Germany. Generated the most conversions of any product launch at TI for 2012.Coordinated development and nurturing of influencer network to help promote support forums for multiple product lines.Traveled to Shanghai, China, to present to senior… Show more Conceived and executed deal-a-day site, accounting for 17% of all annual online store sales in only six months.Led global marketing team in launching industry-first product, including product launch at industry trade show in Germany. Generated the most conversions of any product launch at TI for 2012.Coordinated development and nurturing of influencer network to help promote support forums for multiple product lines.Traveled to Shanghai, China, to present to senior global communications on digital marketing best practices.Managed $3 million global marketing budget. Show less

Responsible for all marketing efforts for a trade show that attracts remodelers, deck builders and commercial construction professionals from all over the world. Utilized targeted direct mail, traceable email blasts, web ads, print ads and various grassroots methods to deliver attendees to the show. Maintained the website for the show and used that as the main hub of communication for both attendees and exhibitors. Drew from proprietary database of former attendees, as well as from the… Show more Responsible for all marketing efforts for a trade show that attracts remodelers, deck builders and commercial construction professionals from all over the world. Utilized targeted direct mail, traceable email blasts, web ads, print ads and various grassroots methods to deliver attendees to the show. Maintained the website for the show and used that as the main hub of communication for both attendees and exhibitors. Drew from proprietary database of former attendees, as well as from the subscription lists of Hanley Wood publications and associations related to the remodeling industry. Show less

Boutique Dallas marketing communications firm with revenues of over $20MM and 10 employees. Agency focuses on brand building, corporate communications, direct mail and website design.Hanson Pipe & Precast, Inc.Launched targeted print advertising campaign against key competitor, resulting in 30% growth in market share in critical regionDeveloped comprehensive marketing strategy for AeroDwell brand extension, including website, corporate identity, print collateral and… Show more Boutique Dallas marketing communications firm with revenues of over $20MM and 10 employees. Agency focuses on brand building, corporate communications, direct mail and website design.Hanson Pipe & Precast, Inc.Launched targeted print advertising campaign against key competitor, resulting in 30% growth in market share in critical regionDeveloped comprehensive marketing strategy for AeroDwell brand extension, including website, corporate identity, print collateral and trade publication advertising campaign, allowing client to be first to market with innovative technologyLed multi-agency team that developed and executed grand opening plans for largest pipe manufacturing facilities in North AmericaElrod Trial AttorneysLaunched new website with content management system and graphics database, distinguishing client in a crowded and competitive industryManaged development of new corporate identity and brand guidelines, resulting in unified brand presence Show less

Euro RSCG/SWJ, part of Havas holding group, specializes in data driven direct marketing, field marketing services and media planning. Plano office has 100+ employees and billings in excess of $100MM.Pizza HutExecuted marketing initiatives to drive revenue and increase consumer traffic at store level, resulting in 1-3% annual increase across both metrics, surpassing flat to negative growth forecastsSupervised key phases of ten national new market launches for WingStreet… Show more Euro RSCG/SWJ, part of Havas holding group, specializes in data driven direct marketing, field marketing services and media planning. Plano office has 100+ employees and billings in excess of $100MM.Pizza HutExecuted marketing initiatives to drive revenue and increase consumer traffic at store level, resulting in 1-3% annual increase across both metrics, surpassing flat to negative growth forecastsSupervised key phases of ten national new market launches for WingStreet buffalo wings brand extensionHandled new store marketing plans for four markets, resulting in increased market share in target metropolitan areasRecommended strategy for bilingual coupon offer mix in weekly direct mail inserts, using sales metrics and offer tracking to maximize ROI Show less

Dallas-based promotional marketing agency with billings over $5MM and six employees, focusing on consumer packaging design, sales incentive contests and imprinted promotional product sales.Fossil, Inc.Managed imprinted apparel program for outlet stores, overseeing production, shipment, warehousing and billing. From inception, program grew to more than 300,000 pieces per year, accounting for over 30% of agency’s revenueDirected custom footwear program using international… Show more Dallas-based promotional marketing agency with billings over $5MM and six employees, focusing on consumer packaging design, sales incentive contests and imprinted promotional product sales.Fossil, Inc.Managed imprinted apparel program for outlet stores, overseeing production, shipment, warehousing and billing. From inception, program grew to more than 300,000 pieces per year, accounting for over 30% of agency’s revenueDirected custom footwear program using international manufacturing source, exceeding profit margin estimate by 10%Countrywide Home LoansLed team responsible for all phases of yearly sales incentive program, doubling program in scope in first two years of engagementExpanded relationship with corporate marketing team and increased revenue from account by 19% in one yearMentored and instructed new employees on best practices, software training, and customer serviceGrew revenue in second year of company by 45% over seven months Show less