Alex Franklin Email & Phone Number

Marketing consultancy offering brands and agencies turnaround solutions across brand strategy, campaign planning, content strategy, GTM, and annual planning. Can embed within marketing teams, work alongside, or lead project sprints. Clients span early-stage start-ups to iconic Global brands. Passion for simplifying complex marketing challenges and bringing.

Stockholm, SE

Maternity-cover role consulting with the International Brand Group across brand strategy, global full-funnel marketing campaigns, and marketing operations initiatives.

Untamed is a brand-driven private equity restaurant group. As an executive on the leadership team, I drove brand and marketing for our restaurant teams - taim mediterranean kitchen & Hot Chicken Takeover. Built the marketing discipline and team from nascency, drove a brand relaunch across advertising, in-store, and digital outlets. Helped expand the.

New York, New York, US

Marketing head for Bowery, a vertical farming company reimagining agriculture for a more positive impact on the planet, people, and communities. Ran Brand and Integrated marketing team. Relaunched the brand positioning internally and externally, and rolled out the new creative omnichannel. Established a paid media approach with an agile Test & Learn.

YogaWorks 200 RYT teacher. Fostered a thriving yoga community in Brooklyn, and virtually, focussed on deep Restorative work and alignment-orientated flow. Crafted a specialist yoga system for cyclists, Spoke Yoga, which I taught at the New York Rapha Clubhouse.

New York, NY, US

CMO of the first military-native performance wellness company. Built the BRAVO SIERRA brand from inception, initially as a consultant (July '18-Feb'19) and then as CMO. Crafted the delivery of the business proposition into a purpose-driven brand for launch, expressed creatively omnichannel at retail in military stores and D2C. Developed the community.

New York, NY, US

Strategic consultant across the Global strategy unit:/ Project lead for creation of BRAVO SIERRA brand architecture and marketing approach - led to becoming the BRAVO SIERRA CMO. / Project lead for several of Dove's 'Real Beauty' ground-breaking marketing initiatives: 1. A Purpose-driven Dove Newsroom with mic.com that created digital content for broad.

New York, NY, US

/ Global Converse strategy lead, working with account management, design, and creative leads. Drove brand development, target audience and evaluation insight work, seasonal comms campaigns, and partnerships. Worked with regional Anomaly offices to drive Converse brand growth internationally. Awarded an Effies for Strategic Effectiveness & 2 x APG Brand.

New York, NY, US

Global strategy role focused on developing brand partnerships for MTV, Nickelodeon and Comedy Central across long and short form content, digital initiatives, events and music festivals. Collaborated with key Viacom stakeholders globally to innovative new creative solutions across entertainment and music content - flexing for commercial and regional needs..

Portland, OR, US

-Multi-disciplinary role covering Business Development and Partnerships Planning-Biz. Dev. role focused on developing 10% of W+K business over 10 years from ‘beyond advertising’ initiatives including re-packaging the agency’s skills to new clients like Venture Capitalists and developing a consultancy offering. Key award-winning project involved.

London, England, GB

-Business development role focussing on COI, FMCG & Alcohol categories. Involved establishing long-term strategic relationships with Clients with a view to developing ITV creative partnerships. Responsible for planning, creating and executing ideas across the entire business: TV (spot & programming), Digital, Mobile and Licensing-Led development of ITV’s.

London, GB

-Key role in developing new Global Surf brand positioning and communications. Formed part of core team leading large scale innovation projects from concept stage to launch-Challenging European Bodyform role tasked with creating category-breaking advertising. Involved leading multi-discipline Euro agency teams to deliver an integrated campaign -Led UK.

London, GB

-Domestos Europe Account Manager. Key team member developing advertising campaigns, managed the local markets, and implemented International campaigns-Worked alongside strategists to deliver comprehensive brand reviews for Nestlé Aero, Milkybar and Rowntrees to combat the ailing confectionery market-Helped to develop innovation, new brand positioning, and.

Ba In French With Italian, Foreign Languages And Literatures, General

Education record