Alex King-Harris is the co-founder and CEO of Yogi Tunes, a digital music service that offers retail and subscription based downloads curated for yoga teachers, massage therapists, holistic practitioners and workshop leaders.He was first exposed to the business side of the music industry by working up the ladder of big budget music video productions. Here he was introduced to the intricacies of how large record labels negotiated deals, as well as getting an insiders view of marketing techniques, budgeting and other skills vital to running a scalable business.His lifelong interest in technology is what makes him a qualified and confident leader of a digital music company. Alex was a passionate computer user as a young boy who later grew into a professional musician specializing in digital music technology.Prior to being the CEO of Yogi Tunes, Alex was a full time musician who was a recognized pioneer in producing and performing music for yoga and other wellness related professions. Affectionately known in the music world as Rara Avis, he first exploded on to the scene with his hit debut CD "Beneath the Radar" in 2003. Subsequently scouted by his favorite indy record label Six Degrees Records, Alex began remix work for artists on their roster and production a 5 song digital EP entitled "Shaktified" released in 2005.Since then he has been nothing short of prolific releasing 12 full length albums either as Rara Avis or with his two main collaborative projects, Shaman's Dream and Desert Dwellers. With his primary music partners Craig Kohland and Amani Friend, he has written music for well known yoga figures such as Shiva Rea, Duncan Wong, Jai Uttal, Max Strom, Jiva Mukti NYC, Desiree Rumbaugh, Hemalayaa Behl, Ashley Turner, Hala Khouri and many others. Together, their music bridges the worlds of conscious dance with positive lifestyle making it the ultimate companion soundtrack for the conscious consumer.