Alexander Klopkov Email & Phone Number

Helping B2B clients successfully implement Mubert API into their products to grow their metrics.

Moscow, Moscow City, Russia

Whitelist.capital - an ecosystem of products for scalper traders on the Binance, Bybit and MOEX crypto exchanges. Includes: cashback service for transaction fees, trading desktop and web terminal, screener, wallets.- Managed a team of 3 product manager- Responsible for the development strategy of several products- Increased the maturity of product development processes

Moscow, Russia

PUNCH is a b2c mobile app and web with an entertainment video feed and an editor for creating music content. Responsible for the entire backlog, product team and implementation of the product strategy.MAU - tens of thousands of creators and viewers.Responsible for the metrics: MAU, Retention, Weekly timespent, Content rate per creator.Product achievements:- Retention growth on the 7th day by 4 p.p., monthly by 2 p.p.- MAU growth from August to December by 50%. Releases of product features: Beats showcase, Player like in streaming services, Karaoke mode, optimization of the onboarding funnel for new users.- Systematized the operational processes of the product group. Directly subordinated to: 2 product managers, 3 designers, 1 product analyst. Indirectly subordinate - 1 project manager and 5 development teams with a QA team (about 30 people).Tools and frameworks:Jira Confluence, Jira Atlassian, Notion, Scrum, Figma, Miro, Amplitude, Apache Superset, Yandex.Metrica, 1-on-1-s, qualitative research, UX research, CJM, Native Android/iOS.

Moscow, Russia

Made it convenient for couriers to deliver orders in the Yandex/Yango PRO mobile app. Got a strong understanding of supply management for marketplaces.MAU - hundreds of thousands of couriers in 12 countries.Responsible for the following metrics: Acceptance Rate, Completion Rate, Cancel Rate, Return Rate, Defect Rate, Courier Satisfaction, Time at A/B/C, Utilisation.Product achievements:- Increased the order acceptance rate (AR) by 8 p.p. and the share of completed orders by 6 p.p. in the mobile app for couriers using the automatic order acceptance feature.- Increased the share of service hours (Utilisation) by 2 p.p. and the share of completed orders (CR) by 3 p.p. using the barcode scanning feature in the mobile app for couriers.- Helped double the number of B2B orders in 12 countries using a set of features for proof of delivery in a mobile app for couriers.- Responsible for the backlog and metrics of a large part of the application - the entire flow of order fulfillment by a courier in the application.- Grew a product intern into a junior product.Tools and frameworks:OKR, Yandex.Tracker, Yandex.Wiki, Yandex.Metrica, Yandex.Datalens, Scrum, Miro, Figma, qualitative interviews, quantitative surveys, UX research, CJM, A/B, cohort analysis, Taxi.Admin, JSON configs, SQL, mentoring, 1-on-1-s, Flutter.

Moscow, Moscow City, Russia

Edoque is a high-quality e-comm service for the delivery of manually selected groceries. In 2 years, from the position of product manager (6 people in direct subordination) grew into the Chief Operating Officer (COO) of the company (50+ people).MAU - tens of thousands, including B2C / B2B clients.Responsible for metrics: in P&L, Average check AOV, Margin, Retention, CR in the first order on the web and in the app, LTV, Growth in the share of orders in mobile.As COO:- Built a culture of data collection and calculation of indicators in the supply chain departments (warehouses, procurement, sales). Created a real-time monitoring panel with indicators of each department, implemented management based on KPI and OKR.- Reduced the cost of order delivery expenses by 3% (taxes were optimized, corporate fuel cards were introduced, the courier remuneration scheme was changed).- Reduced the cost of order assembly by 2%. Reduced the average order assembly time by 4 minutes.- Updated the calculation of the financial budget model with an external consulting company, corrected errors in the calculation of expenses and debts. Built a culture of decision-making and planning department initiatives based on the new financial budget calculation model.- Had an unpleasant but useful experience of cutting and then hiring back 20% of warehouse employees during the off-season.Tools and frameworks:OKR, Notion, Scrumban, Figma, Miro, Jira Confluence, quantitative surveys, qualitative interviews with B2C/B2B users, CJM, Amplitude, Tableau, Google Analytics, Yandex.Metrica, SQL, AppsFlyer, Adjust, Google Data Studio, Retail CRM, P&L, management accounting, Unit economics, mentoring, 1-on-1-s.

Moscow, Moscow City, Russia

Product achievements as Head of Product:- Launched a mobile app (Flutter, iOS/Android) with a 15% retention rate in the 2nd month (increased from 4% for the website).- Launched a B2B employee care product that allows employees to allocate deposits to pay for products in the Edoque.ru mobile app, increasing monthly profit by 5% in the 2nd month after launch.- Launched a B2C subscription for permanent discounts (like Ozon Premium) with a 60% retention rate in the 2nd month, which increased monthly profit by 8%.- Launched a B2B employee care product that allows employees to allocate deposits to pay for products in the Edoque.ru mobile app, increasing monthly profit by 5% in the 2nd month after launch.- Assembled a remote team and built Scrum processes with 6 developers - 1 Senior Flutter, 2 PHP backend, 1 Web full-stack developer, 1 UX/UI designer, 1 QA engineer.

Moscow, Russian Federation

Top startup laboratory and accelerator in the Russian Federation. Collected data using the studio template to analyze the convergence of the economics of fresh business models of foreign startups in order to understand whether they should be repeated on the Russian/CIS market.Launched 12 experiments with fashion chatbots in WhatsApp, Facebook, and vk.com, a website and communities on Facebook and Instagram that generated images and wardrobes for clients. All tested acquisition funnels showed a conversion rate of less than 1% per order, which confirmed the failure of the business model on the Russian market and allowed saving the budget for more promising projects.Tools and frameworks:Business model analysis template, Unit economics, P&L modeling, competitor/market analysis, qualitative research, Facebook Ads Manager, VK Advertising Account, Yandex.Direct, Tilda.

Moscow, Moscow City, Russia

The head organization of the Ministry of Industry and Trade in the field of information security. Responsible for the development and launch of an import-substituting SIEM system - collection, aggregation and real-time analysis of logs from various data sources in the field of information security, as well as services related to its implementation.- Started as an analyst, ended up as a Product Manager with management of a team of 10 people (developers, analysts, testers, designer).- Formulated technical specifications for the development team, managed development processes according to Agile Scrum.- Performed pre-sale when entering the Russian market for B2G customers.- The first sale of the product recouped 4 years of costs for the development team and brought the same amount of net profit.

Moscow, Russian Federation

Co-founded a service for AI-generating and streaming rights-free music.- Launched the world's best AI-generated music streaming startup - Mubert.com, as a co-founder, with 4k MAU on the 3rd month after launch and 13% retention rate on the 7th day.- Participated in developing a music generation algorithm, created a pitch deck for investors, pitched to investors, conducted competitor research, set up analytics systems.

Moscow, Moscow City, Russia

- Monitored, detected, investigated and prevented over 135 different computer attacks and incidents on the Bank's IT assets.- Launched and made decisions on 3 procurement tenders for the Information Security Department.- Developed and approved over 20 regulatory documents that applied to all Bank employees in the area of ​​compliance with information security policies.