Alex Matthews Email & Phone Number

Los Angeles, California, Us

MODERN MEXICAN SODA

Los Angeles, California, Us

HERE Studio is a full service branding and creative studio located in Los Angeles. HERE has 3 clear offerings that differentiate us from other agencies. These form the dynamic foundation for the wide-ranging work we have been doing since our founding in 2018.Our founder is passionate about owning and operating consumer brands (HERE Originals), while also working with like-minded companies experiencing fiscal and business challenges at any stage in their lifecycle (HERE Framework). We also thrive when working with individuals who have unique, creative needs, and this plays directly into our obsession with compelling, functional, memorable design with commercial intent (HERE Creative).

Los Angeles, California, Us

SIZE are a full service advisory group of venture builders that deliver enterprise value for both entrepreneurs and their investors. As a Co-Founder, I support SIZE companies with strategic thinking and support focussed on creative and branding

Los Angeles, California, Us

A neighborhood eatery in the historic West Adams district of Los Angeles, CA

San Francisco, Ca, Us

Alex Matthews was invited by Stephen Williamson to join Forager Project as Chief Marketing Officer in January 2018. Stephen, a visionary force, has a long history with CPG beverage at Odwalla and since 2013, with rapidly growing non-diary food company Forager Project. Forager Project is an organic, plant-based California crafted food company. Forager Project make exceptionally great tasting Cashewgurt®, Cashewmilk, Probiotic Drinkable Cashewgurt®, Cultured Smoothies and Organic Leafy Green Tortilla Chips.Alex, along with the talented Hannah Ells and Sandy Yang (previously with Juice Served Here) set out to achieve the brief set by Stephen. Increase turns on the shelf by unifying the product line up, improving visual appeal on the shelf and activating amplification channels by creating and implementing a holistic strategy.Achivements include: Brand strategy, budget creation and management, re-branding 42 sku's across every category for Forager - Yogurts, Non Dairy Milks, Vegetable Chips, Coffee Creamers, Juices, Butter, Cream Cheese, Sour Cream along with producing the Forager Brand Book, The Forager Magazine (print editions), Forager Cook Book, Sales Sheets, complete build of a new website, social media, content creation, digital ad management, media buying and public relations

Co-Founder and Chief Executive Officer of Juice Served Here, Inc. I spent 10 years in advertising before venturing across the Atlantic. Co-founded AgencyDJs. In 2009, along with AgencyDJS, and ran west-coast wholesale operations for the global denim giant, G-Star RAW.

Nl

R E S P O N S I B I L I T I E SRetail Aquisitions Retail strategy developmentRetail training and developmentRetail location planningKPI implementation and managementRetail Franchise concept sales, integration and implementationCity Mapping planning and executionBrand collaborationWholesale sales for multibrand, on-line and department storesTeam recruitment, training, development and managementTop-line client relationship developmentBusiness developmentK N O W L E D G E B A S ERetail AquisitionsRetail OperationsFranchise concept sales and implementationWholesale salesExtensive denim knowledgeUS and UK fashion retail marketsTeam buidling, training and development

Nl

Responsible for National Retail store network in USAAccountable for Aquisitions, Store mapping and openings

Vice President Marketing THREAD SHOW INCPrivately Held; 10 employees; 2 million turnover; Independent fashion designer industry December 2004 – June 2009 (4 years 6 months)Completed a full re-brand of THREADCreated and branded 3 new products: SELECT: Trade Show, RESPONSIBLY: Pro-social Initiatives and LUX: Premium shopping experience.Delivered over $500,000 per year in sponsorship revenue from strategic partnershipsExpanded THREAD events into 7 markets – San Diego, Los Angeles, San Francisco, Seattle, Miami, UKPlanned, devised and executed a comprehensive marketing campaign to drive national awareness for the THREAD brand via events, on-line subscribers, PR and editorial.Produced over 50 THREAD events: Planning, implementation and post event wrap upDirected production crews, pulling permits, insurance, venues and drawing floor plansDiscover, prospect & confirm involvement of 2000 emerging fashion designers per yearResponsible for national strategic partnerships for the groupResponsible for delivery of national strategic partnerships from inception to deliveryResponsible for PR and marketing strategy and delivery for the groupResearched, devised, planned and delivered over-all marketing strategy from 2004 to 2009Managed budgets, forecasting, implementation, actual outcome and reviewsIntroduced new initiatives that drove revenue up and increased opt-in subscriber baseSecured editorial, event coverage and strategic partnerships with the following media:Volkswagen of America, Virgin Mobile USA, LA Times, The London Times, Time Out London, Good Magazine, Vice Magazine, URB Magazine, SPIN Magazine, Flaunt Magazine

London, London, Gb

Regional Operations DirectorBerkeley Scott Group UK (Recruitment)Dec 2000 – Dec 2004Delivered 20% year on year growth in my region for 3 yearsReduced costs and staff turnover by 20%Responsible for 2.9 Million in sales revenue across the groupResponsible for PR, operations, finance, HR, sales and training within the groupResponsible for 6 branch managers and 70 sales staffDelivered training, sales skills, strategic initiatives to drive sales and staff retentionProspected, delivered and maintained 10 new strategic clients per year to the group

Marketing

Marketing