Marketing and Creative partner of TikTok

Marketing and Creative TikTok partner

- Deployment of a global advertising platform in the Russian market;- Search and build partnerships with data vendors; - Development of local solutions and products in the field of data (cdp, dmp);- Development of people based marketing strategies for clients; Clients: P&G, GSK, McDonald's

- Preparation and implementation of non-standard solutions in the data field;- Seeking and establishing partnerships with data suppliers and contractors;- Data strategies' making;- Client teams' training;- Development of advertising products;Clients: P&G, Mars, Coca-Cola, Nestle, Visa, Mercedes, Samsung.

- Briefing of clients;- Development of communication and marketing strategies;- Media planning;- Presentation and protection of strategies;- Coordination of digital department work.Clients: Qiwi, Virgin, TUI, MatchPoint, ONLY.

- development of the digital department;- preparation, launch, maintenance and optimization of advertising campaigns: contextual, banner, RTB;- management of a team of two junior traffic managers; - training of sales department specialists;Clients: Qiwi, CarPrice, Polaris, Avtomir, Bank Otkritie.

- Analysis of user behavior and traffic sources, sales funnels;- Development and support of indicators and dashboards; - Preparation, provision and automation of regular reporting on web analytics;- Filling of Facebook pages with content, establishment of advertising campaigns;- Work with international versions of the site.

- Managed and run advertising campaigns in Google Adwords, Yandex Direct with $1 mln + budget - Media planning;- Meetings and negotiations with clients;- Performance tracking in Google Analytics, Yandex Metrics; Calltracking;- Drafting reports, working with documentation;- Control and planning of the department, work with account managers;- Presentations;Clients: Asus, Anex Tour

- Attract new advertisers in Google Adwords;- Writing ads and placing contextual ads in Google AdWords;- Adjustment of advertising campaigns, efficiency analysis;- Conducting advertising campaigns with large budgets;- Negotiations with clients on optimization

- Development of advertising campaigns (concept, interactive banners);- SEM marketing (keywords analysis, creation and monitoring of Yandex.Direct, analysis of results of advertising campaigns in Yandex.Metrika);- Copywriting;- Management and coordination of development and design departments in the studio;Clients: Subaru, Geely Motors