Alex Lacter Email & Phone Number

Seattle, Washington, US

Seattle, Washington, US

• Writes compelling media pitches, press releases and other materials to secure news coverage that builds awareness and drives consideration of the Zillow brand and tools.
• Leads day-to-day operations for Zillow’s data PR team, including prioritizing research team resources, reviewing and editing written work from teammates, managing press release calendar and leading team meetings.
• Manages extensive housing market messaging document, which is used by the full communications team and subject matter experts in interviews and for written materials.
• Created and implemented a new operating plan for the data PR team’s work with Zillow’s economic research team. The new procedures have increased efficiency and fostered greater involvement from other important.
• Collaborates with Zillow’s marketing team and external communications teams (e.g., Rover and Yelp) to tell new stories and expand the reach of Zillow’s data PR team’s work beyond housing media.
• Assists with determining team goals and effectively uses data to measure progress and adjust strategy, as needed.

Seattle, Washington, US

New York, NY, US

• Oversaw multiple account teams and drove planning for integrated communications programs with both earned and social media tactics, providing counsel and acting as day-to-day contact for clients.
• Directed teammates and managed budgets, work streams and reporting efforts.
• Created and execute=d earned media campaigns with proven success securing coverage for clients across trade, global, national and local/regional outlets.
• Developed and executed thought leadership campaign for a Microsoft executive, including through LinkedIn, internal communications, speaking opportunities and an award program.
• Wrote materials that aligned public statements with communications goals, including press releases, bylined articles for industry trade publications, messaging documents and briefing materials for client stakeholders.
• Managed client activations at industry events, including strategy development, speaking submissions, media outreach and onsite support.

New York, NY, US

New York, NY, US

Crisis Communication: Played key role in developing data security breach crisis communication plan and conducted in-person crisis simulation for a well-known regional retail chain.Social Media: Worked alongside Digital Team members to monitor relevant news coverage for amplification on social channels and to secure participants and prepare questions for.

New York, NY, US

Clients served include Viking River Cruises, Savers/Value Village and Coinstar. Wrote a daily travel industry trends report by summarizing key stories sourced through various travel news sites, which was distributed across the Edelman network. Demonstrated organizational skills and critical thinking ability by meeting deadlines on competing projects and.

• Grew Seattle University fan base by using practiced sales techniques to sell tickets to men’s basketball home games.Developed and implemented new, creative promotional ideas to increase attendance.
• New promotions included "Trivia Night" and "Jersey Night"
• Took ownership of that season's Boy Scout Night, resulting in a more than 100% revenue increase year-over-yearManaged sponsor and alumni relationships with outstanding interpersonal, communication, and problem solving.

Salt Lake City, UT, US

Managed setup and takedown of equipment at promotional events for radio stations, operating efficiently in highly time-sensitive situations.Actively engaged booth visitors and encouraged them to promote brand channels by posting on social media platforms with appropriate hashtags. Demonstrated organizational and problem-solving skills by effectively.

Bachelor Of Science, Business

Bachelor Of Science, Business Administration; Sports Business