Alex Lacter Email & Phone Number

Seattle, Washington, Us

Seattle, Washington, Us

• Writes compelling media pitches, press releases and other materials to secure news coverage that builds awareness and drives consideration of the Zillow brand and tools. • Leads day-to-day operations for Zillow’s data PR team, including prioritizing research team resources, reviewing and editing written work from teammates, managing press release calendar and leading team meetings. • Manages extensive housing market messaging document, which is used by the full communications team and subject matter experts in interviews and for written materials. • Created and implemented a new operating plan for the data PR team’s work with Zillow’s economic research team. The new procedures have increased efficiency and fostered greater involvement from other important stakeholders, including the internal communications, government relations and investor relations teams. • Collaborates with Zillow’s marketing team and external communications teams (e.g., Rover and Yelp) to tell new stories and expand the reach of Zillow’s data PR team’s work beyond housing media. • Assists with determining team goals and effectively uses data to measure progress and adjust strategy, as needed.

Seattle, Washington, Us

New York, Ny, Us

• Oversaw multiple account teams and drove planning for integrated communications programs with both earned and social media tactics, providing counsel and acting as day-to-day contact for clients.• Directed teammates and managed budgets, work streams and reporting efforts.• Created and execute=d earned media campaigns with proven success securing coverage for clients across trade, global, national and local/regional outlets. • Developed and executed thought leadership campaign for a Microsoft executive, including through LinkedIn, internal communications, speaking opportunities and an award program. • Wrote materials that aligned public statements with communications goals, including press releases, bylined articles for industry trade publications, messaging documents and briefing materials for client stakeholders, including multiple C-Suite executives and the United States Secretary of Agriculture.• Managed client activations at industry events, including strategy development, speaking submissions, media outreach and onsite support.• Monitored and analyzed the media and competitive landscapes and recommended communications tactics accordingly.

New York, Ny, Us

New York, Ny, Us

Crisis Communication: Played key role in developing data security breach crisis communication plan and conducted in-person crisis simulation for a well-known regional retail chain.Social Media: Worked alongside Digital Team members to monitor relevant news coverage for amplification on social channels and to secure participants and prepare questions for quarterly Twitter Q&A’s for wood industry client.Strategic Planning: Actively involved in 2015 client account strategy planning, including identification of yearly priorities, development of overall media strategies and creation of activation plans for industry trade shows.Excellent Writer: Exhibited excellent writing skills daily, frequently drafting client-ready press releases and bylined articles.News Tracking: Monitored relevant news cycles and developed creative opportunities to insert client messaging and spokespeople into conversations, resulting in several positive articles for clients, including in WSJ.com, various business journals and relevant industry trade publications. Team/Project Management: Organized several accounts simultaneously by managing project activity trackers, collaborating with team members and clients, and compiling critical reporting documents.Organization/Time Management: Demonstrated exceptional time management, organizational and interpersonal skills through successful juggling of tasks for multiple accounts and managers with competing deadlines.

New York, Ny, Us

Clients served include Viking River Cruises, Savers/Value Village and Coinstar. Wrote a daily travel industry trends report by summarizing key stories sourced through various travel news sites, which was distributed across the Edelman network. Demonstrated organizational skills and critical thinking ability by meeting deadlines on competing projects and consistently adding on to given instructions. Utilized communication skills through the drafting of pitches and proactive communication with colleagues and managers.

Grew Seattle University fan base by using practiced sales techniques to sell tickets to men’s basketball home games.Developed and implemented new, creative promotional ideas to increase attendance. •New promotions included "Trivia Night" and "Jersey Night" •Took ownership of that season's Boy Scout Night, resulting in a more than 100% revenue increase year-over-yearManaged sponsor and alumni relationships with outstanding interpersonal, communication, and problem solving skills. Displayed Archtics proficiency by using ticketing system daily.

Salt Lake City, Ut, Us

Managed setup and takedown of equipment at promotional events for radio stations, operating efficiently in highly time-sensitive situations.Actively engaged booth visitors and encouraged them to promote brand channels by posting on social media platforms with appropriate hashtags. Demonstrated organizational and problem-solving skills by effectively resolving issues that arose on site.Greeted guests warmly, maintaining positive attitude, and displaying appropriate appearance in order to promote a positive image for the company.

Bachelor Of Science, Business

Bachelor Of Science, Business Administration; Sports Business