Alex L. Email & Phone Number

London, Gb

London, Gb

Driving sales, loyalty and engagement on the UW Cashback Card through customer lifecycle management and marketing campaigns.UW helps customers to bundle their bills for time and cost savings.

London , Gb

- Led customer brand campaigns in BTL (below the line) channels, delivering personalised experiences to over five million EE Mobile customers, resulting in improved brand perception and NPS.- Managed creative agencies and budget, achieving campaign objectives on time and within scope.- Championed a new Digital Asset Management tool, creating and executing training for cross-functional teams.

London , Gb

Delivery of E2E proposition launches including market research, business casing, requirements setting, briefing technical and creative teams, go-to-market activity and in-life management.

London , Gb

Owned upgrade strategy for Apple, Samsung, and Google devices, yielding a £0.7M incremental benefit. E2E process: commercial forecasting, audience selection, comms creative and campaign reporting (data analytics).

Penarth, Cardiff, Gb

- Spearheaded digital marketing efforts, including social media and email campaigns, increasing brand awareness in target markets.- Published press releases and maintained industry relationships, securing media coverage in the trade press.- Stewarded relationships with senior clients across the construction, manufacturing, and technology sector.

Madrid, Madrid, Es

- Planned and delivered a programme of English as a Second Language classes to clients of ranging ages and ability.- Translated professional texts for external clients from Spanish to English and vice versa.- Managed social media channels across Facebook, Twitter, Instagram and LinkedIn.