Don't mind me, just making sure your money isn't being used for bad things :)

I initially started Helle Creative in 2021 as a side project, specifically while I was galavanting around the world. 2024 is when I started taking it seriously as a means to stay afloat while I figure out what I like. And it's unlocked some pretty epic projects (do people still say epic?) In short; I do content marketing, I do it well, and I do it without the usual corporate BS.➔ Playing in the Big League- coordinated creative campaigns between influencers and brands (big and small)- grew in-house talent accounts by 10% on average within 6 months of joining- direct access to top tier creators, turning video and social media into true brand assets➔ Personalised Strategic Planning- influencer campaigns, standard UGC, or general online presence consultancy, done it all- competitive landscape analyses to figure out the best game plan- blending technical management with creative consultancy, and ALWAYS being results-driven➔ Mastering the Online World- access to some of the world’s most exciting and up-and-coming creators- extensive database of each country's promising and established names in the creator industry- a knack for figuring out exactly what a brand needs to grow onlineAfter all, we live our lives online, so I'm inclined to put that to good use!

What's a fancy job title without a quirky description?I wore many hats while in this position, and had to buckle in while we transitioned from Foxintelligence (French start-up vibes) to being part of the gigantic international NielsenIQ group.So, let's talk achievements and proud moments:➔ International Stage- cross-channel marketing mix in 34 different countries- increased users by 600% over 2 years (app called Cleanfox)- creative strategies resulting in massive user engagement and retention➔ Global Influencer Campaigns- personally led 700+ influencer marketing campaigns across these 34 countries (6 different continents!)- sourced, negotiated, briefed, approved, analysed - you know the drill- worked with influencers in 20 different languages, talk about international!➔ Viral Content- frequently reached 10M+ views on our collaborations- accumulated 260M+ views on our TikTok hashtag (last time I checked!)- integrated advertising trends like street interviews before everyone else (I'm cool like that)➔ Global PR Coverage- produced successful TV campaigns in Ireland and New Zealand- personally featured on NRJ and FUN Radio (France)- led international PR coverage in most of our target countries➔ Dream Team- managed team across product, marketing, and design- developed optimized dashboards to monitor and adapt our marketing mix- kept it fun, collaborative, and impactful➔ Growing Social Media & Trust- grew our TikTok to 50K+, Facebook to 27K+, Instagram to 9K+, and LinkedIn to 1K+ followers- reached a 4.8-star TrustPilot score with 8K+ reviews- facilitated planting over 29K trees through our referral program

Taking a little dip into the world of health tech, I had the opportunity to bring my digital marketing expertise to an innovative company on a mission to transform the day-to-day life of a diabetic:➔ Elevating Digital Presence- led social media campaigns that increased online reach by 23% in just three months- managed influencer partnerships that generated 2 million impressions and boosted brand awareness- developed targeted ad campaigns through Meta, resulting in a 29% increase in lead generation➔ Data-Driven Strategies- in-depth market research to tailor messaging to the right audience- analyzed campaign performance, optimizing for maximum impact and ROI➔ Navigating the Digital Health Space- collaborated with healthcare influencers to create authentic and trustworthy content- implemented innovative UGC strategies to showcase real user experiences- strong focus on compliance and ethical marketing practices

I started my oh-so-long marketing career in the world of e-commerce! Straight out of university, I took charge of managing an extensive range of products on French and British markets through the Amazon FBA program:➔ Sales & Rankings- managed over 370 products, ensuring optimal performance and visibility on Amazon FR and UK- achieved a phenomenal 2000% increase in monthly sales over 2 years (golden child who?)- secured and retained "best seller" badge on most products, many ranking Top 5 of their categories➔ Multi-Platform Marketing- created and managed marketing campaigns across Amazon, Facebook, and MailChimp- developed comprehensive strategies to boosted product visibility and engagement (seasonal, etc)- programmed chatbot for customer interaction, and streamlined product descriptions and manuals➔ Strategic Pricing and Product Management- dynamic pricing strategies based on seasonality, stock levels, product popularity, and sales forecasts- maintained daily B2C relations, handling customer inquiries and support both before and after sales➔ Training and Team Leadership- trained and supervised new staff, ensuring they were equipped with the knowledge and skills to excel- ALWAYS kept it fun

I decided to take my skills abroad and put my content creation skills to the test:➔ Erasmus Life- managed a team of Erasmus students across Europe to produce promotional content for our home university- created 90+ blog posts, along with photographic and audio-visual content- supervised and guided interested students through the application process

I'll keep these ones short, it's been a while!➔ Enhancing the Student Experience- contacted potential partners and sponsors to secure offers and events for students- created and managed engaging content on social networks (Facebook, Instagram, Snapchat)- distributed useful information, including weekly events, exam registrations, and sports results- planned and executed major events, including freshman integration week and winter / summer balls

➔ Another one of those summer jobs that kick-started my drive to connect:- contacted clients daily to manage high volume of demands and resolve technical issues during the busy summer sales period- provided actionable feedback to improve client relations, such as implementing a Live Chat option on the website- assisted in establishing long-term projections for stock orders, ensuring inventory met customer needs

➔ Little side-gig during university - makes me feel old!- mediated relations between team members, organizing team building events & workshops- recruited and trained new members, ensuring they were equipped to promote the volunteer experiences- represented AIESEC at numerous national conferences and was handpicked for exclusive skill training weekends

➔ Summer job, but also my first ever legit paid job!- handled client requests from across Europe via phone and email, ensuring a seamless and quality experience aligned with Sarenza's standards- developed and implemented short-term solutions during a major logistical transition, mitigating the impact on order deliveries after a warehouse change

[I mean come on, internship in New York? Yes. Yes please.]

[another super cool experience - if you saw a Chicago Tourism commercial that year, it was probably me]

[one of the coolest experiences as a teen, I got to work on a Kellogg's commercial!]