Alex Laybourne Email & Phone Number

London, England, GB

London, England, GB

Twickenham, London, GB

As Head of Marketing at Haymarket Media Paid Content, I am responsible for strategies and overseeing the execution of marketing efforts driving all HBM subscription revenue. I'm in charge of implementing cutting-edge, data-informed marketing initiatives geared towards bolstering brand visibility, acquiring new customers, and propelling revenue expansion.

Twickenham, London, GB

As Head of Marketing at Haymarket Media Paid Content, I am responsible for strategies and overseeing the execution of marketing efforts driving all HBM subscription revenue. I'm in charge of implementing cutting-edge, data-informed marketing initiatives geared towards bolstering brand visibility, acquiring new customers, and propelling revenue expansion.

Twickenham, London, GB

• Leading strategic initiatives in collaboration with the Head of Marketing for E&E and Medical, driving subscriptions, conferences, and events within the Energy & Environment sector. Instrumental in achieving commercial.
• Executing three pivotal strategies: Customer-centric Approach, Operational Efficiency, and Amplified Brand and Content Marketing.
• Spearheading a shift towards a high-value, low-volume marketing approach, aligning closely with key stakeholders and data operations to establish and implement a data-driven, brand-centric, and content-driven.

Twickenham, London, GB

• Was in charge of all core marketing activities for both the C&IT and Management Today brands. I took ownership of strategic responsibilities that shaped the brand landscape. This encompassed:
• Crafting and executing a robust marketing strategy tailored to the core offerings of C&IT and Management Today. My focus was on the seamless integration of plans and the alignment of their broad audiences.
• Formulating detailed annual marketing plans, diligently mapping them out in terms of timing and budgeting, covering audience acquisition and retention. This approach consistently delivered on revenue, volume, usage.
• Designing comprehensive multi-channel marketing blueprints for 12 global forums and three one-day conference events each year, ensuring each event achieved resounding success.
• Unifying the marketing narrative and collateral across both brands, presenting a cohesive and compelling brand presence to our audiences.
• Elevating and refining audience data, both qualitatively and quantitatively, to deepen our understanding and enhance their overall experience.Building on this success, I subsequently transitioned to the Energy.

Twickenham, London, GB

• Following a pivotal restructure and amidst the challenges posed by the COVID pandemic, I stepped into the role of Acting Head of Marketing, reporting directly to the CMO during the recruitment phase for a permanent.
• Orchestrating strategic initiatives to meet and exceed revenue targets, demonstrating an unwavering commitment to driving business growth.
• Spearheaded the development of customer journeys and value propositions, with a primary focus on augmenting brand value through targeted acquisition marketing efforts.
• Assuming the role of portfolio manager, where I set relevant KPIs to guide and evaluate the team's performance, ensuring alignment with organisational objectives.
• Overseeing a dynamic team of six marketing professionals, providing leadership, guidance, and mentorship to optimize their contributions and impact.

Twickenham, London, GB

I had the privilege of working across a variety of conferences, forums, and subscription marketing initiatives for well-known brands like C&IT, Third Sector, Campaign, and PRWeek. In my role, I played a part in supporting the attainment of KPIs and revenue targets, assisting in the execution, and tracking the performance of multi-channel marketing plans.

Twickenham, London, GB

In charge of executing direct and digital marketing campaigns for industry-leading brands including Third Sector, C&IT, Campaign, and PRWeek. My focus centered on lead generation, audience expansion, and driving subscriptions and conference participation through supporting Marketing Managers within my team

• Formulated and executed comprehensive marketing strategies for existing sites.
• Conducted market research to identify new product opportunities and assess customer needs.
• Collaborated with directors and general managers to oversee the successful execution of new events.
• Conducted ongoing competitor analysis, with a focus on pricing, presentation, and promotion.
• Designed and produced marketing collateral, ensuring a consistent brand image.
• Explored and established potential partnerships with customers, suppliers, and staff.

Bachelor Of Arts (B.A.), Design For Graphic Communication

Foundation Degree, Design For Graphic Communication

Education record