Alex Leedale Email & Phone Number

Toronto, ON, CA

• Leading a team of Product and Marketing Managers
• Support: support ecosystem, customer support, chatbot, customer service enablement, incident response
• Community: brand community support and engagement, product management and evolution
• Base management: base retention, churn reduction, campaigns and AMPU/ARPU accretion
• Communications: campaign execution, copywriting, 1:1, product copy development, UX/UI consultation
• Innovation & Product Management: vendor management, product innovation, ideation and backlog management, operating with agile development squads, championing and testing new ways of operating to drive customer.

Toronto, Ontario, Canada

• Transformational project prime, supporting the shift of Public Mobile brand to online-only and the subsequent retail expansion, re-launch and value proposition evolution of Koodo Prepaid in stores
• Launch of new 3G speed plan suite, launches in Walmart, London Drugs and all other key retailers requiring key buyer alignment on exit of core brand and value sell-in of evolved Koodo Prepaid brand
• Marketing lead for new digital support application, working with development teams from strategy to user stories and sprints, gaining executive alignment and owning go-to-market in all retail partners

Toronto, Ontario, Canada

I internalize your strategy and goals to grow your business the way you want to. Working with small and medium-sized businesses in the B2B and B2C space. Marketing automation, lead management, web and graphic design, corporate materials, pitch decks, photo editing, creative delivery. Interest in supporting women and BIPOC-led businesses. Weekend and.

• Inputs to Global Marketing Strategy and activation into regional markets
• Planning and budgeting for regional markets
• Responsible for lead generation and major strategic campaigns in North America
• Developing and integrating distributor programs to support regional growth initiatives and distributor network expansion

Mississauga, Ontario

• Strategy, design and ops for lead management processes, databases and marketing automation solutions. Tracking performance for analysis.
• Focus on lead flow and funnel optimization, digital marketing, e-mail marketing, analytics, customer insights for global BUs
• Development and execution of multi-channel global marketing campaigns
• Relentless customer focus: customer lifecycle mapping and building marketing automation to support strategy
• Subject matter expert in Insideview, Pardot, LinkedIn Sales Navigator, Linkedin Advertising and Salesforce to generate new business, enable teams and create lead management systems
• Supporting Petro-Canada Lubricants, Sonneborn, Red Giant Oil, HollyFrontier Lubricants and Specialties across unique customer segments, business units and product segmentsI am always learning new concepts, trends, and.

Coordinating role for global opportunities to accelerate business gains. Responsible for comprehensive research into key market segments and accounts, lead generation and development of materials to support the global sales team. Focus on implementing processes and strategies to leverage integrated sales and business opportunities across global.

Mississauga

• Portfolio of 489 customers. 15% revenue growth 2017-2018.
• Relationships with high-level procurement & end-users
• Custom business solutions for the government segment resulting in significant portion of base business renewal y/o/y
• RFP/RFQ completion, risk analysis, contract negotiation, pricing & margin management
• Collaboration with outside sales team, distribution, R&D and marketing to drive sales growth
• Led end-to-end roll-out of 30 new accounts in two months

Mississauga

Inside Sales Account Manager - Canada-wide Government Segment, Refineries, Western Canada Commercial and Industrial Segments

Oakville

• Downstream asset capital management: retail & wholesale budget allocation, project economics
• Statistical growth study of 52 markets to guide long term representation & capital planning
• Programmed map software with market research, census data and growth analytics on a geographic basis - macro to micro (52 defined regions)
• Collaborated to improve reporting - eliminated roughly 6 hours of biweekly processing time
• Supported the development of Project Economics Reports to facilitate decision-making processes
• Quantitative and qualitative research for project management process

After 15 successful years in Kenya, BizBaz is finally here. I am proud to support the inaugural Canadian event on July 25 & 26, 2015 at the Osprey Valley Golf Course in Caledon, On.

Mississauga, Ontario

• End-to-end management of over 80 selling materials into 6 languages
• Developed and introduced key cross-category marketing materials
• Created a customer and segment based sales presentation tool
• Promotion of lubricants web strategy to help fuel sales leads

Mississauga

• Captured a $250k cost savings opportunity for the Convenience Retail team
• Roll-­out of new merchandising initiatives
• Optimized layout design components
• Drafted communications for internal and external use

Mississauga

• Helped implement CRM & sales funnel tools
• Developed comprehensive marketing plans for all stages of the sales funnel
• Created interactive web-based cost-savings calculator for sales leads
• Graphic design & market research to create infographics for marketing campaigns
• Leveraged legal & communications experience to create, user-friendly module terms & conditions
• Assisted with the recruitment of base sales team

Mississauga

• Awarded the Ontario Co-operative Education Award for excellent performance
• Participated in a re-brand from "brandstorm" to shelves for Crush soda
• Target market idea boards for well-established brands (e.g. Kraft) to identify existing and potential customers in a comprehensive visual manner
• Market research, idea generation and creative process support