Alex Lewis Email & Phone Number

United States

Menlo Park, California, Us

Carrot Fertility is the leading global fertility benefits provider for employers and health plans, built to make fertility care and family-forming accessible and affordable to everyone who wants or needs it regardless of age, race, sex, sexual orientation, gender identity, or geography.

Menlo Park, California, Us

Menlo Park, California, Us

Menlo Park, California, Us

Menlo Park, California, Us

Menlo Park, California, Us

Purchase, Ny, Us

Developed content strategy and wrote copy for member-facing campaigns and communications for Teladoc and Livongo brands across landing pages, emails, blogs, direct mail, SMS, social media, and push notifications.Created cross-departmental group and led collaboration initiatives between health coaching and marketing departments.

Cambridge, Ma, Us

Baze: Series A personalized health-tech start-up. Acquired by Nature's Way. I was promoted to manage new growth initiatives across the company and regularly worked with marketing, business development, product, design, customer care, and research and development. Projects spanned product marketing, CRM, branding, buyer personas, website, business development, partnerships, pricing models, and packaging. Key accomplishments: —Initiated ideation and creation of the company’s first food-related product offering, which was awarded the Nutraingredients Award for the top Personalized Nutrition Initiative of 2020.—Overhauled CRM software and customer email journeys across the lifespan. —Led successful packaging and onboarding redesign to improve user experience. —Managed several pilot projects with global brands from conception to completion.

Cambridge, Ma, Us

When I joined the team, there were a lot of opportunities to leverage content to help readers better their health and see the benefits of personalized nutrition. But first, we had to understand our audience better to know what they desired from content and create a brand, tone, and voice unique to Baze. To do this, I led customer and market research initiatives (creating our 65-person Customer Advisory Panel, for example). I worked with teammates across the company to develop our prime prospect and unique brand voice. Those learnings allowed me to create and execute our first content marketing and editorial strategy utilizing our blog, social media, email channels, white papers, and external native ads and expert commentary. Key accomplishments: —42% increase in time spent on website, 52% increase in domain authority, and 1100% increase in blog readers in 12 months. —Formed organic relationships with journalists/publications, securing more than 30 placements for the company’s thought leaders in Real Simple, Women’s Health, Well + Good, Eating Well, Kitchn, and more

Bellevue, Washington, Us

Created scripts and video concepts for medical education videos for patients managing diabetes, heart failure, and COPD.

Arivale: Series C personalized wellness start-up. Closed in April 2019.I was promoted to a special project team to create a freemium wellness and nutrition app: Food Therapy. I worked with UX/UI designers, developers, and marketers on a 10-person team. We built and launched the app, which maintained >25% user engagement two months post-download. I was responsible for UX writing (onboarding flow, error/away messaging, chatbot development), content creation and strategy, leveraging user metrics, bug discovery, and providing customer feedback. I also supported 50+ health coaches in their technical training and day-to-day operations.

I started as a health coach at Arivale, a fast-paced start-up, where I coached members over the phone using motivational interviewing techniques. I took a systems approach, utilizing their blood, genetic, microbiome, and lifestyle data to guide them toward healthier behaviors. I quickly took on additional projects and wore many hats while working cross-functionally with clinical, marketing, product, and learning and development teams: beta testing coach applications, clinical research, coach training, content creation for members and coaches, and engagement and retention strategies. Key accomplishment: —Conceptualized and implemented an engagement initiative, which led to a 65% increase in client retention.

My primary role in this position was counseling clients with eating disorders and other comorbid conditions. Additionally, I recognized the opportunity for process improvement in several areas.—Created a rotating menu, which reduced the daily time needed for meal planning by 75%.—Developed a 20-session nutrition curriculum, which streamlined lesson planning.—Implemented strict documentation protocols, which allowed the treatment team to stay better informed on each client's daily weight, meal plan compliance, and behaviors.Two other notable projects:—Beta-tested, analyzed, and provided feedback and suggestions on functionality and user experience for a mobile app a software development firm was helping us develop for client and clinician use.—Led the research and training for our staff when the Center purchased a body composition analysis machine, which allowed us to further personalize the care we were providing to our clients.

I pitched, researched, and wrote four pieces of original health content each month for the site (professional reference materials, patient handouts, fad food summaries, and book reviews).

Rise: Personalized nutrition start-up. Seed funding, then acquired by One Medical.At the time, Rise was an early start-up. Over their mobile app platform, I provided daily advice and diet recommendations for clients, helping them toward their health goals. I additionally summarized and presented app feedback collected from my clients around the general user experience.

Columbus, Ohio, Us

Researched, developed, and proposed new hospital-wide policy on refeeding syndrome.

Columbus, Oh, Us

Bachelor Of Science (B.S.), Medical Dietetics

Education record