Surge.ly is a performance- and ROI-driven growth marketing agency.We help select startups and DTC brands grow through paid media, SEO, and lead generation.We’re focused on driving meaningful metrics that are aligned with real business goals, such as revenue, user growth, and retention.Visit us at https://www.surge.ly/ or email team@surge.ly

● Create and implement a data-driven marketing strategy, efficiently scaling WayUp’s user-base from 275K to over 4M, while overseeing online and offline marketing channels including paid media, social, influencers, brand ambassadors, strategic partnerships, content, SEO and email● Establish and build WayUp’s acquisition, retention and engagement marketing practice, from an individual contributor to a team of 5 direct reports● Build aggressive user growth and retention forecast models leveraging a $1M annual budget while consistently meeting all monthly business OKRs, as presented in investor and board reports● Assess and manage external agencies and vendors necessary to expand acquisition growth programs and improve marketplace health with lifecycle and retention marketing● Oversee a national field marketing program of over 700 brand ambassadors, focused on building brand awareness

● Responsible for all paid consumer channels, significantly improving B2C user acquisition efficiency by lowering costs by 70% while increasing volume by 400%.● Scaled B2B lead generation through paid media and growth hacking efforts while lowering MQL costs by 67%● Led direction for evergreen content development, which now drives over 120,000 monthly sessions● Managed a competitive SEO acquisition, including the transition and implementation of millions of pages, resulting in over 300% lift in organic traffic, driving 400,000 monthly organic sessions generating a 350% lift in B2C user acquisition and $4M in B2B revenue opportunity● Conducted user and customer research in order to identify product opportunities and to better define and communicate company value propositions to both sides of the marketplace● Worked cross functionally with product, marketing, sales and engineering teams to lead product enhancements, A/B testing and user experience optimization that led to performance improvements of up to 600%

WayUp is the #1 way to hire the right students and recent grads. We are the leading digital solution for employers to reach, engage, and recruit students and recent grads for internships and jobs. At WayUp, I manage acquisition marketing and growth.

I help clients grow and develop market-driven, strategic proposals and plans to help them achieve business goals through marketing. My clients have been both B2B and B2C, ranging from small product startups to large organizations with a global presence in various industries including food, automotive, consumer products, industrial x-ray, gambling, and more. • Collaborate with executive management to develop strategy and create market-driven proposals for all major accounts and prospects, with over 75% close rate on personally written proposals• Simultaneously manage full-cycle execution of multiple cross-channel projects and creative campaigns, continuously optimizing for ROI through A/B testing and data analysis • Ensure profitable, quality and timely project delivery by managing workflow and internal/external resources• Develop valued relationships and manage global client expectations through day-to-day contact• Guide strategic thinking in all phases of business through ongoing market research and end user interviews • Spearhead new process creation and company-wide onboarding of project management infrastructure Involved in a wide variety of projects:• Online: responsive website/e-commerce design, copywriting, PPC, SEO, email, video, social media, and inbound content • Offline: corporate brochures, product/vertical collateral, whitepapers, trade show booths, banners, print ads, PR and direct mail

TEDx Melville – Disruption: Create or AdaptWhile at Linx Communications, I managed marketing for this business-centric TEDx event to build awareness and attendance. Because this was a not for profit endeavor, I was challenged to use low cost but high impact strategies and tactics. To maintain an exclusive business audience and deliver a strong networking opportunity to attendees, I leveraged relevant channels of promotion: LinkedIn, targeted email lists, business-oriented PR, blogs, and discussion boards. Additionally, I supported the development of event positioning, displays, and programming materials.

• Help CEO drive business development efforts with multiple high-value prospects nationwide to eventually securing a $1.5 million account• Maintain relationships with existing clients ensuring customer satisfaction and service utilization • Coordinate new client intake along with partner onboarding • Responsible for execution and coordination of key value-add services such as webinars and newsletters • Maintain relationships with service providers to sustain a functional product• Participate in cross-department projects focused on increasing efficiency

• Coordinated all pricing and proposals for the central US sales team as the region’s sales operations lead• Contributed in various strategic analyses that helped secure large sales• Worked with marketing and other divisions within the organizations on key projects• Helped streamline new processes to improve efficiency internally• Administered Sales Force including pipeline management, forecasting, and customization• Worked on internal product teams to brainstorm, develop new content, and offer feedback from the field

• Communicated with users to maintain product awareness and customer satisfaction• Participated in venture strategic planning• Attended user/investor meetings and conducted interviews to improve product and its functionality• Represented and spoke on behalf of Smak at trade shows and conventions to increase awareness of the startup• Took lead on new website improvement and maintenance• Created and analyzed user usage reports

• Managed $2.5 million per year contract renewal revenue stream• Coordinated, organized, and managed logistics of customer events with over 65 people in attendance• Created end user quote and pricing models• Managed customer relationships with the company’s clients• Co-designed and implemented a new sales position within the company• Trained new company employees on processes

• Reached out to clients to educate about services and provide quality customer service via telephone• Assisted in new clients business development by creating various marketing materials• Attended client meetings with CEO of company• Trained new employees on processes and policies

• Developed and implemented a business plan and initiated a web design business • Expanded into a web hosting business with a small base of clients and experimented in free web hosting that generated revenue from advertisements• Started a site/network creation and reselling business that involved short term ownership of sites, development, and resale• Marketed and promoted business through Google AdWords, various paid advertising on niche sites, and through various online web and technology communities• Successfully marketed and completed the sale of the business in 2007