Leading the building and implementation of a development approach that integrates proactive community engagement and donor stewardship within and across CMHA Ontario.

Led the national team responsible for raising revenues and increasing public awareness to support people with disabilities. The team developed and is now operationalizing a multi-year strategy focused on more than doubling the revenues by 2027. We have also established plans for a comprehensive campaign that will transform our organization by the end of the decade.Highlights:- Advanced the diversification of the fundraising/business development portfolio – we revamped the current model from a predominantly community events-based program to initiatives that have high margins and high growth potential, including Major and corporate giving, digital fundraising, direct response, signature events and mid-level giving programs.- Delivered financial growth through social enterprise. We developed business plans and strategies that identified both short and long-term opportunities in congruent with corporations’ and foundations’ CSR mandates and with the mission/values of March of Dimes Canada.

Leading the Canadian team responsible for raising revenues and increasing brand & public awareness from the private sector. In the last four fiscal years, we focused on diversifying our business dev. and fundraising program, developing our operating model, building capacity (growing staff from 4 to 25), and developing relationships with key stakeholders and business influencers. Efforts from the team have achieved record-breaking results. In less than four years, revenue has increased by 143%, the number of donors more than doubled, and our brand index rose by 40%. My responsibility includes management of the P&L, including base assumptions, resource allocation, marketing, and fundraising expense planning and forecasting.Highlights:• Developed and operationalized a five-year strategy. Initially, we focus on more than doubling the business by 2023 – an average of 20% growth year-over-year. This was completed ahead of schedule in 2021. • Optimized the acquisition program. Launched new channels to diversify/scale donor base with a focus on donor value while maintaining best-in-class digital-first” strategy. Developed strategies reaching new diaspora audiences including engagement with French and LGBTQ audiences.• Grew the value of existing donors. Developed a full strategy & KPI’s with a special focus on the right balance of value and volume of donors – donor journey and maximum donor development.• Development of a full leadership/Major gift-giving program. Increased gifts from Corporations and Foundations by 300%. Set strategy to gradually change the portfolio mix of major gift-giving donors from 10% to 30%.• Improved public awareness of UNHCR to drive support and engagement. Developed strategy to ensure that our aided and unaided brand awareness index will more than double by 2023. Developed several “award-winning” campaigns that mobilized the private sector which also resulted in a 100% increase in our supporter/prospect database.

Led the team responsible for the development and implementation of a National Mass Marketing and Major Gift Giving Strategy – including development of a product road map and launch of innovative acquisition and stewardship programs. The team was mandated to diversify the current business model. In less than a year, the team launched and implemented a number of strategies that resulted in $2 million in 'net new' contribution to the organization while managing to merge its programs with the Canadian Cancer Society seamlessly.

Developed and deployed annual, mid-level and direct marketing strategies that raised revenues for the hospital while refining tactics to optimize our Return on Investment. Annual revenues in the last 3 years increased by 33% (from $3 million to $4 million). Total revenues in 3 years reached $10.5 million.

Planned and developed strategies that increased revenues from new and existing funding sources, while optimizing expenses. Strategies implemented achieved a 25% increase in annual revenue (from $4.4 million to $5.6 million). Total revenues in 3 years reached over $15 million and an 11% improvement in the overall ROI.

Managed a multi-million acquisition marketing budget deploying integrated campaigns resulting in approximately 40,000 new child sponsorship's and more than $30 million in combined revenues in 3 years). Strategies developed achieved double digit year-over-year acquisition growth through DRTV, Direct Mail, Direct Dialogue (Street/Event Intercepts and Door-to-Door) & Online.

Managed several proven outsource solutions within the Telemarketing, Direct Sales, Lead Generation Management and Sales Support programs surpassing overall marketing objectives from assigned clients by an average of 177%.

Developed strategies and programs to acquire and retain Aerogold for Small Business and bizline VISA cardholders through direct mail, telemarketing, direct selling, online and bank channels achieving positive ROI within an average budget of $500M to $2.5MM per campaign.

Developed strategic programs for Mortgage and Personal Loan insurance products, to exceed annual growth in premiums and to successfully achieve annual penetration targets across Branch, Telephone Banking and Online channels.

Deployed new American Express and VISA for small business campaigns and strategies, overseeing existing processes to ensure that frontlines CSRs could effectively fulfill the marketing offers while ensuring quality of service.

Managed the campaign execution, targeting and segmentation of multiple acquisition and retention programs through direct mail, statement insert, online and telemarketing channels utilizing complex data warehouses.