Alex Maclellan Email & Phone Number

San Jose, CA, US

New York, NY, US

Coaching sales reps and managers throughout the sales cycle.

Denver, CO, US

• Motivated a team of SDRs driving a 178% increase in attainment within 4 months
• Optimized 6sense instance with new UI, orchestrations, and reporting within SFDC resulting in a 100% contacted rate for 6QAs within 6 months (previous FY sales contacted rate was 25%) driving $1.3M in qualified pipe.
• Outbound prospecting increased comparing a 6-month time frame for prospects sequenced, called, & LinkedIn by 76%, 110%, & 23%, respectively
• Restructured the SDR role to focus solely on inbound & outbound respectively while rolling out new compensation plans alongside Head of Finance
• Built a scalable outbound motion by optimizing the sales tech stack resulting in the highest pipeline generation QTD
• Implemented inbound SLAs from 24 hours to 15 minutes to below 5 minutes driving higher conversions

Bellevue, Washington, US

• Hired, onboarded, and managed a team of outbound SDRs across AMER region
• Created rules of engagement among SDRs & AEs to improve collaboration and learning
• Redefined SLAs after driving alignment among AMER sales leadership
• Segmented SDR teams to better align with key objectives based on data from closed-won revenue
• Created Outreach sequence blueprints and built a content approval process to enhance org-wide content strategy resulting in higher conversion rates from our outbound prospecting efforts
• Pivoted from inbound to outbound methodology leveraging data and intent-driven ABM strategies

Bellevue, Washington, US

• Lead and motivate a team of outbound SDRs across AMER region
• Established SOP for leveraging multiple solutions cohesively (Salesforce, Outreach, LinkedIn, ZoomInfo, Demandbase, etc)
• Redesigned Outreach sequence blueprints to enhance org-wide content strategy

Bellevue, Washington, US

• Gained buy-in from CRO, then implemented and managed the go-live of Outreach.io while training AEs on outbound best practices
• Built the outbound sales playbook for enterprise markets
• Delivered the first $100K deal post acquisition of AssureSign

Dunwoody, Georgia, US

• Drove more than 50% pipeline growth within 7 months and became the organization's highest commissioned rep for Q1-Q3 FY20
• Helped create and implement the go-to-market plan for our new SaaS platform
• Gained buy-in from CIO & Head of Sales then implemented and managed the go-live of Outreach.io
• Built a tailored ABS Outreach content library of 80+ sequences
• Created sales department SOPs and a best practice playbook by evaluating more than 50+ prospect demos

Atlanta, Georgia, US

• Responsible for hiring, training, and developing our team of Sales Representatives

Atlanta, Georgia, US

• Scheduled 150+ qualified meetings
• Conducted first-touch product demonstrations with every client
• Created content for all email correspondences sent to potential clients
• Built more than 33% of the company’s client pipeline of 3500+ contacts

Marietta, Georgia, US

• PRACTICE DEVELOPMENT ASSOCIATE, April 2017-January 2018
• Lead generation and execution
• Trained and onboarded all of the company’s new employees
• Implemented the organization’s technological strategy
• Developed quarterly sales initiatives and action plans MARKETING COORDINATOR, January 2017-April 2017
• Generation of marketing whitepapers to aid in business development efforts

Atlanta, Georgia, US

• Copy Generation for Website, Blog, and Social Platforms.
• Built out Live Feed Pages for Website & Design.
• Drafted and edited company News Releases.
• Established a set Social Media Protocol.
• Introduced 185 prospective clients.
• Perfect Palate is an annual event that blends high-end fashion with high-end culinary.

Atlanta, GA, US

• Drafted and edited News Releases.
• Exposure to and experience with crisis management planning and execution.
• Leveraged existing content to further message reach via social media platforms.
• Correspondent for major client events.
• Clients worked with personally: Simmons Beautyrest, Edward Andrews Homes, Discovery Destinations, Dekalb County Fire Department (Pro Bono).

Decatur, GA, US

• Supervised drivers and designated daily schedules.
• Assigned time-efficient routes during high capacity conventions.
• Managed communications between clients, drivers, and customers during peak business hours.

Bryson City, NC, US

• Supported client relations as a liaison for company excursions.
• Conducted primary research for Nantahala Outdoor Center marketing outreach.
• Managed, purged, and updated company CRM.