Owned the needs and product experience for APAC customers. Championed localised product with global teams and lead the APAC Go to Market (GTM) strategy. Managing two direct reports.Product Responsibilities:- Gathered APAC customer needs through data, testing, research- Served as the voice of APAC into our global product strategy
- Identifying feature gaps & pain points that would make the global product more successful in the region and championing them at the global product level
- Drove post-launch adoption with product, marketing, CS, Sales and MarketingProduct Marketing Responsibilities:- Owned the Go To Market for the entire supplier & traveller product portfolio across APAC- Supported cross-functional teams regionally to ensure they are fully educated on products/launches
- Managed a team of two product marketers and enabled them to deliver successfully against metrics

Part of the team tasked with starting the growth product portfolio for Expedia’s Vacation Rental business (Vrbo).Responsibilities included: - Ideation and delivery of the roadmap of products and features for a brand new business line in Expedia - Working cross functionally on a global level with design, engineering, and sales to understand the needs of customers- Launched and iterated on a range of search and booking widgets that could be integrated on external sites to drive affiliate traffic

Product lead for “Bookabach” (New Zealand’s #1 Vacation Rental site) which Expedia acquired. Working directly with the founders I led the roadmap for the local tech stack and was the lead for the platform migration to the Expedia global product. Responsibilities included:- Product lead for the New Zealand market under the Bookabach brand- Owned the roadmap for the local technology platform working directly with the founders of the business- Managed a team of 3 developers - Led and delivered the migration of the site and our customers to the Expedia global platform- Worked across 4 countries and 73 teams to successfully migrate at scale Bookabach’s customers to the new platform

Product Lead responsible for defining and delivering News Corp’s video strategy across its 5 metro mastheads - Daily Telegraph, Herald Sun, Courier Mail, Adelaide Advertiser, and Perth NowKey contact for video stakeholders across editorial, tech, marketing, sales and the executiveResponsible for delivering against metrics that include growth in streams, engagement and innovation Led a cross functional team of engineers, designers and producers to implement against the strategy

Product Lead across 20 sites that made up the Lifestyle, Entertainment & Travel portfolio Acted as the point of contact for the product portfolio’s stakeholders both internally and externally with Yahoo7’s Joint Venture partner Pacific MagazinesResponsible for driving the portfolio’s product strategy to increase audience, revenue and engagementActed as the Product Owner to implement and deliver projects across the portfolio’s roadmapResponsible for product performance and tracking to ensure the portfolio reached set audience, revenue and engagement targets Worked closely with the editorial team to align strategies and deliver the set business outcomesManaged three technical producers responsible for BAU and small project delivery across the portfolio

Responsible for delivering a scalable solution that could serve as a platform for all of Yahoo7’s media sitesLed a cross functional team across engineering, design, editorial and productDelivered 18 new websites across Lifestyle, Entertainment, Sport and Travel Served as the key point of contact for all stakeholders of the project including the executive, editorial, marketing, sales and the Joint Venture partners- Pacific Magazines and Seven West MediaActed as the Product Owner responsible for implementation of the strategy and worked directly with the delivery team that included engineers, designers and project management

Managed all Product functions for the Lifestyle properties including 6 Yahoo7 Lifestyle sites and 10 Pacific Magazine sites.Worked with 16 online editorial producers across the business to ensure that any site updates, issues or technical problems were managed efficientlyPlanned, scoped and implemented large scale projects including site refreshes and updatesLead cross functional teams as the Product Owner to deliver projectsWas the key point of contact for stakeholders for Yahoo7 and across the Joint Venture partners - Pacific Magazines and Seven West MediaManaged the relationship with each magazine's editorial and marketing teams at Pacific Magazines Managed our external supplier for Email Newsletters across the Yahoo7 network including renegotiating contracts, technical details & design updates

Managed all digital campaigns for new and existing products including media properties, apps, and competitions including existing and new media properties, mobile apps, and competitionsCreated go-to-market strategies for new products in collaboration with Product Managers and editorial teamsManaged internal and external creative resources including digital creative agencyWorked with external partners to undertake joint promotions including co-branded campaigns and promotionsDefined the social media strategy for Yahoo7’s brand Facebook and Twitter accounts.

Commercially focused role responding to Advertiser briefs to deliver custom executions that delivered deeper engagement and brand awareness beyond banner advertising and SEMProjects included microsites, content marketing, advertorial, branded destinations and tie-ins across print, broadcast and digitalManaged the process from end to end including concept phase through to build, delivery and post campaign reportingDeveloped and managed scope documents, content ideas, wireframes, quotes and timelines.Managed internal and external stakeholders including designers, web developers, product, editorial and sales

Managed Client relationship across Air New Zealand, Ingham and FrucorManaged through-the-line creative campaigns across digital, TV, radio, print, outdoorManaged a cross functional team that included strategic planning, creative teams, media planners, and print, online and TV producers