Alex Main Email & Phone Number

Sydney, NSW, AU

Millers Point, New South Wales, AU

Sydney, New South Wales, AU

Seattle, WA, US

Owned the needs and product experience for APAC customers. Championed localised product with global teams and lead the APAC Go to Market (GTM) strategy. Managing two direct reports.Product Responsibilities:- Gathered APAC customer needs through data, testing, research- Served as the voice of APAC into our global product strategy - Identifying feature gaps.

Seattle, WA, US

Part of the team tasked with starting the growth product portfolio for Expedia’s Vacation Rental business (Vrbo).Responsibilities included: - Ideation and delivery of the roadmap of products and features for a brand new business line in Expedia - Working cross functionally on a global level with design, engineering, and sales to understand the needs of.

Seattle, WA, US

Product lead for “Bookabach” (New Zealand’s #1 Vacation Rental site) which Expedia acquired. Working directly with the founders I led the roadmap for the local tech stack and was the lead for the platform migration to the Expedia global product. Responsibilities included:- Product lead for the New Zealand market under the Bookabach brand- Owned the roadmap.

Sydney, NSW, AU

Product Lead responsible for defining and delivering News Corp’s video strategy across its 5 metro mastheads - Daily Telegraph, Herald Sun, Courier Mail, Adelaide Advertiser, and Perth NowKey contact for video stakeholders across editorial, tech, marketing, sales and the executiveResponsible for delivering against metrics that include growth in streams.

Sydney, New South Wales, AU

Product Lead across 20 sites that made up the Lifestyle, Entertainment & Travel portfolio Acted as the point of contact for the product portfolio’s stakeholders both internally and externally with Yahoo7’s Joint Venture partner Pacific MagazinesResponsible for driving the portfolio’s product strategy to increase audience, revenue and engagementActed as the.

Sydney, New South Wales, AU

Responsible for delivering a scalable solution that could serve as a platform for all of Yahoo7’s media sitesLed a cross functional team across engineering, design, editorial and productDelivered 18 new websites across Lifestyle, Entertainment, Sport and Travel Served as the key point of contact for all stakeholders of the project including the executive.

Sydney, New South Wales, AU

Managed all Product functions for the Lifestyle properties including 6 Yahoo7 Lifestyle sites and 10 Pacific Magazine sites.Worked with 16 online editorial producers across the business to ensure that any site updates, issues or technical problems were managed efficientlyPlanned, scoped and implemented large scale projects including site refreshes and.

Sydney, New South Wales, AU

Managed all digital campaigns for new and existing products including media properties, apps, and competitions including existing and new media properties, mobile apps, and competitionsCreated go-to-market strategies for new products in collaboration with Product Managers and editorial teamsManaged internal and external creative resources including digital.

Sydney, New South Wales, AU

Commercially focused role responding to Advertiser briefs to deliver custom executions that delivered deeper engagement and brand awareness beyond banner advertising and SEMProjects included microsites, content marketing, advertorial, branded destinations and tie-ins across print, broadcast and digitalManaged the process from end to end including concept.

Australia, AU

Managed Client relationship across Air New Zealand, Ingham and FrucorManaged through-the-line creative campaigns across digital, TV, radio, print, outdoorManaged a cross functional team that included strategic planning, creative teams, media planners, and print, online and TV producers

Certified Scrum Product Owner

Master, Business

Bachelor Of Arts, Sociology, Art History