Alexander Malana Email & Phone Number

United States

Seattle, Wa, Us

San Diego, California, Us

San Francisco, California, Us

Seattle, Wa, Us

Data & Analytics Consulting, leading design and development of KPIs, metrics, reporting, and dashboards for executive clients. Supported State Government and Technology/Media/Telecom industries.

Worldwide, Oo

Human Capital - Organization Transformation for large scale technology implementations. Clients in the State & Local Government and the Technology/Media/Telecom industries.

Sacramento, Ca, Us

Sacramento, Ca, Us

As part of the Readiness Team in the Change Management Office, I was hired to represent the FI$Cal Project in a customer facing role to assist assigned State Agencies/Departments transition from their existing financial system, to the statewide ERP PeopleSoft solution. In a short amount of time, I have involved myself with various deliverable reviews, and was appointed to the Change Evaluation Team. Additionally, I have become the de facto data manager/analyst for all department/customer surveys, reporting on likert scale data to gauge their status, understanding, and readiness.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Major Successes and Accomplishments:► Developed a weekly report for essential KPIs in customer satisfaction distributed to the leadership of FI$Cal.► Designed and conducted a Change Agent Network built on marketing education and data analysis.

Austin, Texas, Us

Hired to analyze and process sales commission data on a quarterly basis for consulting sales reps and managers. Communicated directly with reps and managers with disputed commission payments. Directed to improve and automate the manual quarterly commission process.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Major Successes and Accomplishments:► Automated two areas of the sales commission payment process through excel macros and advanced formulas, shaving 10 days from a 40 day process.

Boise, Idaho, Us

Working directly with the Director of Consumer Marketing in the embedded solutions group, I designed and implemented segmentation logic for the segment marketing group. This data was then used across all parts of ESG, including finance and sales forecasting. I also researched and provided insight into the embedded DRAM, NAND and NOR usage and trends in the Home Audio markets, and provided recommendations to the business development teams in the US, China and Japan for new and existing customers.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Major Successes and Accomplishments:► Developed pricing strategies to increase the demand of specific product lines, thereby increasing use of low production fabs.► Created the baseline segmentation logic for the segment marketing team using customer name, product information, and other insight, which determined the segmented LOB.

Sacramento, Ca, Us

At CalPERS, I supported the Investment Officers in the Performance Monitoring Unit. This was a fairly exciting time during the housing bubble crash. In this role I analyzed real estate appraisal data as well as assist in the bid review process of hiring appraisal firms. I also conducted variance analysis of the real estate appraisals compared to partner financial statements to determine overstated assets.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Major Successes and Accomplishments:► Conducted preliminary analysis of CalPERS's foreign exchange trades and concluded that in all scenarios, there was an overpayment of fees. This initial research eventually led to a $200M lawsuit against the custodian bank for fraud.

Us

I had the great opportunity to work directly with the Treasurer and Cash Manager and develop a daily financial report for their cash and investment activities for all C-Level management to review.. During this time I truly honed in on learning advanced MS Excel skills such as if/then statements, vlookups, and VBA macros. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Major Successes and Accomplishments:► First role as an analyst which provided me real world experience working with numbers, reporting data, and present findings► Improving the daily reporting process through automation and MS Excel macros. It automatically pulled data, created and emailed unique reports for each executive. The reporting process shrank from 4 hours to 30 minutes.

Cupertino, California, Us

I was originally hired to represent Apple as part of their consumer online telesales store. Then I was quickly promoted. Twice.While in the Sales Manager role I managed Apple's new initiative in B2B sales revolving around large volume iPod or customized iPod purchases for promotion or gifts. Working as the central point of contact between the customer and working across cross-functional groups such as finance, marketing, operations and legal teams to ensure customer requirements are met. Worked with representatives EMEA and JPAC to develop best practices. Design and define various metrics with sales analysts. Forecast sales and report to the supply/demand teams. Developed a pseudo Channel Manager relationship with all 3rd party marketing companies, leveraging their sales force to drive revenues. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Major Successes and Accomplishments:► Championed the internal change to sell to 3rd party marketing companies allowing a new channel for sales.► Won the marketing team's trust to self-approve smaller marketing campaigns using 100 or fewer units, which consisted of a majority of sales and therefore, streamlined the sales process.► Closed the largest single sale in Americas Telesales: $3M► Developed value-added services, such as logo etching and custom pre-loaded content, to differentiate Apple direct sales from competitors.

Us

I was one of the first manager hires in California and traveled throughout the state to manage the expansion of Hollywood Entertainment's GameCrazy store within a store concept. At every location, I interviewed and hired all of the initial staff including store management and CSRs. Managed the teardown, construction, and fixture installation of the GameCrazy stores within Hollywood Video stores. Conduct training to all new hire staff to use POS systems, stocking, merchandising by company standards, and transition store management from myself to the hired store manager.Once expansion slowed, I was given my own store where I led the district in new game sales and pre-orders.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Major Successes and Accomplishments:► Managed 20+ new store openings throughout California. All on time and within budget.► Improved the pre-owned merchandising strategies by displaying all products rather than a small subset. This was adopted company-wide, and greatly improved store sales of high margin pre-owned products► Partnered with local movie theaters to display movie tie-in video games during midnight and opening weekends to promote the company brand overall, and to build a source of new customer acquisitions from competing stores.► Designated a model for appearance and merchandising, and also designated as the training store for all new hire managers in Northern California.

Master’S Degree, Business Analytics

Mba, Business

Ba, Economics