Hey there, thanks for stopping by my profile!TL;DR:I help purpose-driven B2B brands get more qualified leads (and revenue) using a LinkedIn Ads-centric strategy. Go to advanceful.io to learn how I can help scaling your company.Longer version:For the past +6 years, I've worked as a Head of Growth & Marketing for some B Corps and "Tech for Good" companies like Wagestream and Work for Impact, and some unicorns like SellerX.During this time, I've gained great experience with Marketing Strategy, Growth Marketing, Paid Social (especially LinkedIn Ads), Marketing Automation, and Leadership, among other skills. But between you and me, some recent events made me sit back and reflect on what I *truly* wanted to do.After some self-reflecting, I realised that what I enjoy the most is working with like-minded people. People (and companies) who are purpose-driven, and want to make a positive impact while they scale their business and fulfil their goals.I also reflected on my wide skillset, and sought to found a way to help this type of people and companies grow, while amplifying the positive impact.The answer was: LinkedIn Ads for purpose-driven companies.Why LinkedIn Ads? Isn't it too expensive and complex to drive returns?Well, it's true that is has the highest CPC of all paid media, and that it's not suitable for all companies (I only work with companies that fit a specific criteria).Yet, it's also true that it can drive thousands (and millions) of revenue to the pipeline, when you have the right strategy and the right marketing ecosystem (yep, LinkedIn Ads will never work on a silo)If you are curious on how I can help you drive more qualified leads, while increasing your pipeline revenue and amplifying your impact, let's have a chat!Click on the link in my profile, or go to advanceful.io and I'll be more than happy to show you how!And don't worry if we aren't a good fit or we don't end up working together - I strive to add value to any conversation I have as part of my impact commitment.
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Co-FounderThe Blue Horizon AiMiami, Fl, Us -
FounderAdvanceful | Linkedin Ads Agency Aug 2023 - PresentAdvanceful is a solo Linkedin Ads Agency that specialises in Linkedin Marketing for purpose-driven B2B companies.The goal is to make a positive impact on tech for good companies, but also be a force for good that amplifies positive change.Learn more on advanceful.io. -
Linkedin Ads & Growth Marketing MentorGrowthmentor Oct 2023 - PresentGrowthMentor is a platform where you can pick the brains of mentors who have driven growth at some of the world's leading startups. I used it as a mentee in the past, and I want to give back some of that value as a mentor. These are some of the areas I can help with:✔️ Implementing and scaling a LinkedIn Ads centric strategy to drive qualified leads✔️ Marketing Automation with Hubspot and Zapier (strategy, integrations, sequences, workflows, webhooks)✔️ Growth Marketing strategy (setting up a holistic growth engine based on your audience and business type)✔️ Landing page optimisation✔️ B2B Marketing & Sales alignment (software, processes, team building) -
Fractional Head Of Growth Marketing (Contract)Work For Impact Nov 2022 - Jul 2023London, England, United KingdomWork for Impact connects organizations with freelancers who believe in their purpose. For better work, better business, and a better world. -
Head Of Strategic MarketingSellerx Jan 2022 - Nov 2022United KingdomSellerX is Europe’s leading aggregator of e-commerce businesses. We buy and build Amazon businesses, helping entrepreneurs realise the next stage of their businesses and their lives.Key responsibilities:Transforming SellerX into the buyer of choice through branding, marketing, events & partnerships activities.Manage inbound leads activity to acquire the next generation of brands that people value and love across the world.Set up, hire and manage a multidisciplinary team. -
Growth Marketing ManagerSellerx Aug 2021 - Jan 2022Berlin, GermanySellerX is Europe’s leading aggregator of e-commerce businesses. We buy and build Amazon businesses, helping entrepreneurs realise the next stage of their businesses and their lives.Key responsibilities :Creating and implementing growth strategies across acquired brands and SellerXPerformance Marketing Activities across Paid Search and Social, tracking and actively managing growth forecasts Implementation of Hubspot as CRM for all departments.
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Performance Marketing SpecialistWagestream Oct 2020 - Sep 2021London, England, United KingdomWagestream is a UK-based fintech that aims to provide fair financial services that give, not take.Mission #1: The complete eradication of payday loans.Mission #2: Every household has £250 in savings.Mission #3: End overdraft fees. Forever.Key responsabilities and achievements:Drive and manage all paid B2B campaigns across search, display and social, delivering 3.5M in sales pipeline in the last 2 quarters.Increase conversion rate by 50% by testing different landing pages and acquisition funnels. Set up Adjust SDK and Facebook Pixel for B2C campaigns to build lookalike audiences, set up attribution and retargeting based on in-app events, liaising with the legal department. Implement a lead score system and marketing/sales attribution dashboard, increasing MQL to SQL conversion by 50%.Manage a web / UX agency, supporting digital and conversion troubleshooting. Conduct website audit and revamp for international expansion.Brief and collaborate with creatives to generate acquisition-focused video and image ads. Defining KPIs and creating a Marketing Data Dashboard. -
Digital Marketing ManagerPingza Apr 2019 - Oct 2020Wokingham, United KingdomPingza is a UK-based mobile app startup, which aims to transform the way people choose wine. Reporting to the co-founder, I was the first marketing hire and these were some of my duties:Project manage a mobile app from UX prototype to product launch, leveraged multiple channels to attract 4M visits and 2K social media follower engagement within 3 monthsAcquire of 23K app users with Google Ads UAC, Facebook Ads and Apple Search AdsDesign viral video campaign to raise brand awareness, reaching 170K views which generated a 19% conversion rate in YouTube ads; oversee video filming and creative processImplement a SOSTAC Digital Marketing plan across Facebook, Instagram and YouTube, including paid ads resulting in inclusion in the top #5 trending apps on AndroidCreate multiple automated marketing funnels via HubSpot, WordPress, Firebase and API integration, resulting in significant personnel resource savings whilst maintaining customer contactSuccessful management of the development and marketing budget with a focus on maximum ROI from a multidisciplinary team in-house and outsourced; implemented multiple techniques to reduce CPI by 50% Create a KPI dashboard to monitor attribution and campaign performance with Adjust/Google StudioDesign and coordinate 2 London- and Manchester-based events with Olly Smith and Oz Clark leading to the accrual of 3000 new user leads prior to launch
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Marketing ConsultantSelf Employed Jun 2018 - May 2019RemoteSome of my clients included two wineries, an ethical bag sourced from Nepal and Spain’s two biggest food providers.Listed +200 products in the Amazon FBA beta, and increased sales by 10% in 6 months. Launched 5 new wines for the international market, managing everything from concept to launch.Collaborated with a renowned design agency (Calcco, Spain) to market a new product from concept, branding and launch with sales of 20K units in 6 months with a 25% increase after 12 monthsCreated a portfolio of high-quality assets in conjunction with designers; engineered the business WordPress presence leading to an increase in unique traffic of 2000 users per monthOversight of promotional, on-location filming which reached an international audience of +10K; designed event booth resulting in gaining 10 new customers with an annual worth of £50K in sales -
Btl Marketing Communications (Placement Year)Groupe Renault Jun 2016 - Jul 2017London, United KingdomBased in the UK headquarters for Groupe Renault, I worked within the Marketing Communications Department, creating Below The Line (BTL) marketing materials for Renault and Dacia cars and managing the Renault database. These were some of my responsibilities:Tasked with the creation of Below the Line marketing material and managing the Renault databases Implemented measures to improve the design approval and feedback process leading to a decrease in the BTL Agency expenditure by 25% in 1 year and improved 360 consumer marketing campaignsCrafted a record-breaking performing email campaign operations for Dacia UK, with a 100% opening rate with a 90% CTR across an audience population of 2000Partnered with and managed multiple key agencies in the creation of direct and email marketing campaigns [newsletters and Social Networks]Coordinated with data scientists in the manufacture of a data hub platform which assigned users engagement scores based on their on- and off-line behaviours -
Marketing And Design InternQcs - Quick Cargo Service Uk Jul 2015 - Sep 2016Slough, United KingdomBased in the UK headquarters for QCS, a German freight forwarding company, I worked as the only Marketing, Social Media and Design specialist within a small team.Incorporated new B2B marketing and communication strategies utilising Linkedin tools and email marketing techniques, resulted in 20% increase in B2B deals and cultivation of 10K user listCollaboration with 5 QCS founders across EU to forge a new QCS brand conceptAnalysed data from SAGE accounting software, creating a financial dossier and implementing marketing strategies based on the data analysis. -
Marketing And Export AssistantVinos Divertidos Jan 2014 - Apr 2016Zaragoza, SpainVinos Divertidos is a small Spanish wine business which produces wine in 6 different wine regions. It's my family business and I've been working there part time for several years as the Marketing and Export head. These are some of my duties: - Managing every marketing activity and strategy of the winery, including the creation of a yearly Marketing Plan and designing Marketing materials.- Creating ten successful wine brands for the Spanish and International market, including the agency briefing, design management, brand positioning, storytelling and communication strategy.- Rebranding of the three core wine brands, resulting in a 60% increment of the sales.- Managing the export department, including project management and occasional travelling to support sales in UK, USA, Australia and Belgium.- Promoting and organising wine tastings in Spain and UK.
Alex M. Skills
Frequently Asked Questions about Alex M.
What company does Alex M. work for?
Alex M. works for The Blue Horizon Ai
What is Alex M.'s role at the current company?
Alex M.'s current role is Co-Founder.
What schools did Alex M. attend?
Alex M. attended Reforge, Reforge, University Of Reading.
What are some of Alex M.'s interests?
Alex M. has interest in Science And Technology, Education, Arts And Culture, Health.
What skills is Alex M. known for?
Alex M. has skills like Jewelry Design, Vj, Photoshop, Vj Loops, E Commerce, Illustrator, Arte, Wordpress, Redes Sociales, Vjing, Loops, Video Editing.
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