Engaged and intuitive brand consultant, with a wide range of expertise. My career in beauty product development led to brand creation and capturing the power of influencers on social media before the concept existed. My motivation is guiding business owners to harness their own brand story, and grow their brand’s digital profile. Product development (beauty, apparel, accessories + more) and compelling brand strategy supported by impactful copywriting.

We not only build brands, we build lifestyles. Unrivaled experts in world-class innovations, Xile Beauty Group develops and launches lifestyle brands that shape the beauty industry while making a positive impact on our consumers’ daily lives. We truly understand the importance of combining elements of technology, ingredients, texture, art, design, form and function to bring you the finest beauty products on the market.www.omnipotenthair.comwww.fave4.com

Create brand communication, marketing development, copywriting and outward marketing collateral. Involved closely in product testing, brand development, tradeshow planning and overall brand strategy. Responsible for PR and media efforts of multiple brands and categories.

Developed over 100 SKUs for TIGI/Unilever on multiple brands including the line development and launches of Rockaholic and B for Men. Focused heavily on copy, brand image and marketing concepts while managing the day-to-day functions of product development with third party formulators, packaging manufacturers and in-house regulatory departments.