Alex Martelli Email & Phone Number

San Francisco, Ca, Us

Berkeley, Ca, Us

San Francisco, Us

Joined when the company was <$10M in cumulative revenue to help turn the company into themarket leader in online medication for weight management with Unicorn-level ARR• Product Org Leader: Built out the Product Org from 0 to 10 including Product Managers,Product Marketers, Designers, and Data Analysts and led the team in its efforts at buildingamazing products.• Scaling Product/Market Fit: Directed the product team as it built out and maintained thesoftware that powered a >10x growth in its customer base• Innovator: Oversaw the successful launch of 3 new product verticals which grew to >30% ofcompany revenues.• Clinical software expert: Built out and launched our own internal Electronic Medical Recordssystem which was used by the clinical team, the customer support team, and the operationsteam to run the day-to-day business and patient care.

Claymont, Delaware, Us

Joined pre-launch as employee #4 to help build Cerebral from the ground up. It is now valued >$1.2B with >2,000 employees • Product Marketing: Collaborated closely with the Product team, communicating marketing learnings about what features the market is demanding. Lead and coordinated joint projects between Product and Marketing. Kept the Marketing team up to speed on what features were due to launch and what value propositions these new features opened up for our marketing campaigns• Conversion Rate Optimization: worked together with the Product Management team to prioritize and develop AB tests for our conversion funnel. Personally developed a series of statistical and financial models to determine the winner of any given AB test. With the product team, improved the lead-to-purchase conversion rate ~74% over a year• Landing Pages: Lead the landing page team to improve the conversion rates for our landing pages by ~60% over a year. The vast majority of new customers came through these dedicated landing pages that were each designed for specific paid marketing traffic• People manager: Hired and supervised a team of landing page designers and developers

Claymont, Delaware, Us

• Internal entrepreneur: took on a General Manager-like role to build a new “Therapy” business line from scratch. It is now responsible for >54% of the company’s revenues and >25% of the company’s customers. Started with an idea, then created the product design, created the pricing model, hired staff, trained staff, managed the engineering effort, and managed the marketing roll out for a wildly successful launch• Mobile App Expert: Built a business plan, hired the mobile app development and design team, wrote requirements, and launched company’s new mobile app from scratch. The mobile app is now responsible for ~75% of customer interactions• Joins Product together with Growth and Marketing: Product Owner for all growth engineering and marketing engineering efforts. Drove the company growth from 0 customers into a $100M ARR business with 70k active patients in a year and a half• Experienced in startup fundraising: Instrumental in helping the company raise a Series A. Was the primary point of contact due diligence on the company’s technology• People manager: Hired, supervised, and completed performance management for a cross-functional team of developers, QAs, Analysts, and Designers. Doubled the engineering team’s size in 4 months to keep up with the rapidly growing company

San Francisco, Ca, Us

Primary Product Owner for Medrio's "eSource" and "eConsent" product suites using Agile/SCRUM methodologies. o Drove eSource product growth from "zero to one": Started with 1 pilot customer to and grew to over 30 enterprise customers and $2.5M in recurring revenue in one year.o Launched a second new product offering called eConsent: Started from idea to design to a successful market releaseo Trained and mentored 1 Product Manager and 2 Product Analysts in the basics of Product Management and directed their day-to-day taskso Defined the product roadmap and specs for 3 mobile products and 2 web productso Designed the User Experience for new products and features, rapidly creating wireframes and customer prototypes, testing with customers, then building on those learningso Met regularly with customers in the Clinical Trial industry on-site, making sure the customer needs are always the most important driver of the product roadmapo Managed quality, privacy, and security issues to ensure the product met strict industry compliance and legal standards

Beverly Hills, Ca, Us

Operated as Product Manager and User Experience Designer for a cross-functional team that built a web-based analytics app, two corporate websites, and two dashboards for the partners in Studio71's two YouTube networks. The networks account for over 4.7 billion YouTube views a month.○ Started from wireframe to design and launch two dashboards for the 1,500+ professional YouTube creators in Studio71's networks. The dashboard is universally adopted by the YouTube creators in the network to manage their advertising deals, publish content to social media, and collaborate with other creators○ Designed and launched Studio71's second YouTube network, Pave. Pave is a new network that signs ~100 new major YouTube influencers to the company a month and adds them to the network automatically, saving hundreds of man-hours a month○ Created and managed a suite of web analytics apps for internal employees at Studio71. The tools allow them to easily analyze performance and revenue of the media network’s content

Product Owner for a web app, two mobile apps, a desktop app, and the SAAS platform that supports them. Worked directly with the executives and the four cross-functional scrum teams to define, deliver, and iterate on new features.○ Oversaw more than 15 major releases, launched an external cloud API, and delivered over 100 customer-validated features○ Defined and managed a major debug project to resolve over 1000 pre-existing defects, resulting in a 64% decrease in customer support calls and 33% improvement in application speed and performance.○ Redesigned the user experience for the sharing dialogue for sharing with peers, resulting in a doubling of the sharing rate; the sharing rate is one of the most important key product indicators for the app ○ Designed and developed an early warning metrics system on user activity and directed competitive research.

Menlo Park, Ca, Us

○ Developed an original business plan, new product idea, and long-term company goals○ Wrote scraping tool used to collect over 200k data points from the web for statistical modeling○ Designed and built user interface, administrative functionality, and back end systems for initial launch

San Francisco, California, Us

Worked as an On-site Marketing Manager for multiple companies, including Michael Allen Group, Hint Inc, and more

Master Of Business Administration - Mba

B.A, Cognitive Science; Specialization In Neuroscience

Post-Bachelorette Certificate, With Distinction, Software Development And Programming

Programming Bootcamp, Front End Web Development