Alex Martins Email and Phone Number

Executive responsible for helping to define and build the portfolio strategy for the AI ERA by working with the team on new solution offerings and partnerships, prioritizing the development of new AI-powered capabilities, and aligning with analysts and thought leaders around the world on the rapid evolution of software testing.Also working closely with our top customers to guide them through their software testing modernization initiatives including the evolution of skill sets within their teams, processes, and underlying technology platforms.

Helping define the product and GTM strategy of Relicx's autonomous testing platform as well as building and training the Solution Engineering team to educate the market and prospects on how to transform software quality and testing practices through the use of different AI techniques and technologies to accelerate testing and increase quality in the release process as well as in production.

Perforce acquired the BlazeMeter product line from Broadcom and I was the GTM Executive responsible for ensuring a successful integration both on the business side (revenue targets, contract renewal, sales pipeline, market positioning, strategy) as well as on the operational side (ensuring the outstanding, highly mature BlazeMeter solution engineering team integrated smoothly into Perforce while keeping our customers happy and achieving our business goals).

As a strategic partner and advisor to our customers, Broadcom’s Enterprise Software Division delivers solutions to connect business and technology functions together to accelerate decision-making across multiple domains that support digital transformation. Our AIOps, DevOps and ValueOps solutions provide insights that accelerate digital transformation and drive organizational agility. Leading companies worldwide use our solutions in challenging IT environments to continuously innovate, improve customer experience and drive profitability by successfully aligning business, development and operational teams.

Leading a team of extremely talented engineers around the globe while we transform our business model in a fast-growing DevOps marketTransforming the organizational culture from growing the number of customers to making our existing customers successful, so they organically grow exponentially. Laser-focus on customer successTransforming the Solutions Engineering organization charter, mission and goals to support our company's new business model - navigating organizational ambiguity while keeping the team motivated through transparency and empowerment (MVP -> Try -> Learn -> Evolve)Unified a siloed Solutions Engineering organization by establishing and grooming regional Solutions Engineering leaders (Americas, EMEA, APJ) to set the foundations for business unit growth while ensuring customer success through adoption of our solutionsEstablished 8 Solutions Engineering Practices that support the new global organization with product and domain/practitioner expertise. The Solutions Engineering organization became an extension of the Product Management and R&D teamsEstablished a new engagement model with Sales to enable optimized support for both new deals as well as adoption-related initiatives

Leading a worldwide cross-functional organization to modernize a multi-million solution portfolio by transitioning it from an on-premise deployment model to a SaaS delivery model. Leading product positioning to focus on Agile, DevOps and Continuous Testing and partnering with Product Marketing and Corporate Marketing to generate media buzz, rebrand our solutions and expand target audience to new personas. Also working with analyst firms such as Gartner, Forrester, IDC and others to represent CA and support, guide and validate market research to ensure our strategic themes are properly aligned and, in some cases, that we invest in experimentation and disruption too.Co-leading with the Product Management and Engineering teams strategic direction of our entire Continuous Testing solution set based on customer needs, future market demands and organic innovation aimed at disrupting the industry as well as creating brand new markets. Aligning AI/ML concepts into our solutions for productization.Working with Sales Leadership to define addressable market and targets, create campaigns and plays as well as providing executive sponsorship in sales cycles for strategic/high-value opportunities.Working with Global Systems Integrators to integrate our DevOps and Continuous Testing solutions into their DevOps platforms and Continuous Testing frameworks that focus of helping their customers adopt shift-left at scale across the enterprise.Thought Leader on achieving full Continuous Delivery Acceleration (building things right, fast) through DevOps while ensuring teams are building the right thing through Continuous Testing. Regular blogger in CA's Social Media team as well as webinar presenter.Speaker in national and international conferences for technical and executive audiences.

Author of the first novel about Continuous Testing. The cast of characters was developed based on real DevOps transformation leaders in the industry shared through extensive interviews. The reader will follow the journey of a senior QA leader in a traditional enterprise organization trying to understand what her role is in the world of Agile and DevOps. The political and cultural challenges she will face, along with technology and skills gaps across all teams will all be working against the protagonist. Will she succeed? You have to read to find out.The reader will relate to the experiences and situations she goes through as character development was done based on real-world situations. Lots of take aways and, more importantly, an inspiring underlying messaging that transformation at large scale is possible and that software quality is a key pillar to success through Continuous Testing. Learn how others have done it through the eyes of the protagonist!

Helping Clients on Digital Transformation initiatives as they put the User in the center of their business as they integrate Mobile, Cloud, Social, IoT and Analytics technologies to deliver outstanding Customer ExperienceBringing thought leadership to transform Quality Assurance into Quality Engineering by integrating Business, Development, Testing and Operations teams, processes and tools to continuously deliver software to Production with Agile and DevOps practicesBuilding teams and strategies for measuring and designing improvements for Omni-Channel Customer Experience with the use of crowd-sourcing and data analyticsResponsible for cross-industry Business Development and opportunity Sales Pipeline in North America and Latin America, leading a team of onshore and offshore Sr. Mobile Practitioners focused on delivering demos, PoCs pre-sales support and Consulting

An active member of the official HP Thought Leadership team, evangelizing and setting the trends in Application Services Delivery through social media, conferences, client meetings and by bringing together different HP business units to deliver the best possible solution to address our clients needs.

Led the organization composed of a cross-functional team of Sr. Testing Consultants that provides sales pursuit support in each industry vertical.Led the organization responsible for the Sales Pipeline for our Testing and QA Services in North America worth over $100M.

Led the design, creation and successful pilot of HP’s innovative Testing-as-a-Service (TaaS) Offering for one of our major clients, following Product Lifecycle Management (PLM) processes and leveraging Agile software development practices with Continuous Integration and Continuous Testing approachesLed the organization that rolled out Testing as a Service (TaaS) to HP's Global Testing Practice as a formal offering, which includes on-demand testing for Mobile Devices, Cloud Applications, Big Data/Analytics and Security, leading to 3000% revenue growth in just 4 months of this new business

Invited to permanently relocate to the US to continue leading the Delivery of our Testing and QA Services for our major Airline client and to expand on its delivery and revenue growth success by applying the same innovative strategies across all our clients in the Consumer and Transportation industry vertical leveraging Agile, Continuous Integration and Continuous Testing approachesLed the Business Development organization for Testing and QA Services in the Consumer and Transportation industry vertical

Test Solutioning based on RFPs (Request for Proposals) for building Testing CoEs (Center of Expertise). All proposals went in the short list, 93% award ratioLed multicultural teams of up to 70 people through extremely unstable work environments at the client’s site. Managed teams across 4 different countries in an Agile Lifecycle environment (with Scrum). Managed conflicts between the client and its vendors

Established and led a multicultural Software Testing Team of 21 people from Brazil, India, Mexico and USA. Implemented a formal Testing Methodology among the whole Project Team to accelerate the manufacturing processes of IBM’s Global Supply Chain and Scheduling area

Managed standalone Testing and QA projects for multiple US clients, specializing in offshore delivery across Latin America, India and China. Also specialized in servicing the Travel and Transportation Industry clients with focus on Airlines.

Developed applications for multiple clients in COBOL, CICS/IMS, Java (J2EE) and Visual Basic, utilizing different Databases (DB2, IMS, MySQL, Oracle, etc.).Also started using my skills in Software Testing projects, where the teams needed interfaces to be developed between different tools and test automation frameworks built to improve testing efficiency.

Designed and developed websites for small companies in the city (retail, pharmacies, etc.)