Alex Mast Email & Phone Number

San Antonio, Tx, Us

San Antonio, Texas Metropolitan Area

• Using Experian’s Sandbox (this database houses all credit transactions open / closed by anyone in the US), I built out a program to identify if a USAA customer opened a consumer loan on USAA or with a competitor.• Also using Experian’s Analytical Sandbox, write reports to identify where USAA competes on interest rates and terms (e.g., 12-month, 36-month terms to repay loan).• Monitor USAA’s market share and identify changes in the auto lending industry using Experian Velocity (an… Show more • Using Experian’s Sandbox (this database houses all credit transactions open / closed by anyone in the US), I built out a program to identify if a USAA customer opened a consumer loan on USAA or with a competitor.• Also using Experian’s Analytical Sandbox, write reports to identify where USAA competes on interest rates and terms (e.g., 12-month, 36-month terms to repay loan).• Monitor USAA’s market share and identify changes in the auto lending industry using Experian Velocity (an Experian Tableau dashboard).• Run ad-hoc reports using SQL and Excel to support product managers in building business cases and / or monitoring performance over time. Show less

San Antonio, Texas Metropolitan Area

• Led a team of five talented market-research analysts who support business partners in retail banking consumer lending and mortgage where we identify key insights to inspire marketing messaging, product design, product pricing, audience attitudes and preferences.• Developed marketing segmentation to inform banking needs, preferences, attitudes & behaviors by different segment types.• Renegotiated annual contract with YouGov for $120k savings annually.• Rolled out Market Research… Show more • Led a team of five talented market-research analysts who support business partners in retail banking consumer lending and mortgage where we identify key insights to inspire marketing messaging, product design, product pricing, audience attitudes and preferences.• Developed marketing segmentation to inform banking needs, preferences, attitudes & behaviors by different segment types.• Renegotiated annual contract with YouGov for $120k savings annually.• Rolled out Market Research training program to refresh and build skills in both quant and qual techniques as well as reporting the insights, aka “Telling a Story.”• Forged deep partnerships with Brand Managers, Designers, and Competitive Intelligence teams Show less

San Antonio, Texas Area

• Support executive leadership with various research requests including:o Determined the market size for potential eligibility expansion opportunities to select groups;o Identified member’s greatest needs throughout the investment account transition to Charles Schwab to drive awareness and improve the member transition experience;o Identified the impact to the USAA brand when placing ads near opinion-based programming, and; o Raised awareness of competitors targeting “Active… Show more • Support executive leadership with various research requests including:o Determined the market size for potential eligibility expansion opportunities to select groups;o Identified member’s greatest needs throughout the investment account transition to Charles Schwab to drive awareness and improve the member transition experience;o Identified the impact to the USAA brand when placing ads near opinion-based programming, and; o Raised awareness of competitors targeting “Active Duty” military and veterans.• Led a cross-functional team to onboard Fuel Cycle (USAA’s online member / prospect research panel) in less than three months. Show less

• Part of a special-ops team, I had the privilege to conduct research for the CEO, CMO and other executive leaders• Provided CEO with “Member Economic Confidence” updates in preparation for a meeting with the President of the Dallas Federal Reserve.

San Antonio, Texas Area

• Monitored and analyzed 12-15 global CPG companies annually to identify target consumers, brand / product strategies, other go-to-market investments, and financial health.• Rejuvenated and grew one of the company's largest accounts by 15% between 2016 and 2017.• Passionately led a team of two analysts and eight global primary research collectors.• Crafted stories that engaged leadership in understanding the competitive landscape and global trends shaping consumer… Show more • Monitored and analyzed 12-15 global CPG companies annually to identify target consumers, brand / product strategies, other go-to-market investments, and financial health.• Rejuvenated and grew one of the company's largest accounts by 15% between 2016 and 2017.• Passionately led a team of two analysts and eight global primary research collectors.• Crafted stories that engaged leadership in understanding the competitive landscape and global trends shaping consumer behavior.• Developed project plans and research approaches, staff teams, write discussion guides, analyze intel, and create presentations / reports. • Synthesized disparate data to uncover insights, including company growth drivers / detractors, and go-to-market strategies.• Negotiated and drafted consultant contracts to deliver intel within budget.• Managed research projects ranging from $25k to $750k.• Transformed junior analysts into future lead analysts and project managers! Show less

San Antonio, Texas

-Recognized for leading the redesign of the New Employee Onboarding experience that led to an annual costs savings of >$300k.-Created "viral" SAP training videos. Using Camtasia screen-capture software, created how-to videos on entering purchase requisitions, purchase orders, work orders, etc. These videos saved the Procurement department countless hours in training people one-on-one.-Proudly developed the pipeline Integrity Management program to support junior engineers and… Show more -Recognized for leading the redesign of the New Employee Onboarding experience that led to an annual costs savings of >$300k.-Created "viral" SAP training videos. Using Camtasia screen-capture software, created how-to videos on entering purchase requisitions, purchase orders, work orders, etc. These videos saved the Procurement department countless hours in training people one-on-one.-Proudly developed the pipeline Integrity Management program to support junior engineers and technicians in learning the importance of, and the methods for, maintaining pipelines.-Led the design, development, and rollout of the "Management of Change" training program. Trained 700 people in 5 months. Show less

Greater Grand Rapids, Michigan Area

-Facilitated strategy development workshops in Mexico and Colombia to identify opportunities to grow sales in urban and rural environments. -Drove the implementation of customer segmentation into a global organization to create a common language to define the different customer segments. -Partnered with Sales and Marketing strategist to identify ways in which markets and regions can align efforts to improve customer experience overall and by key customer segments.

Greater Grand Rapids, Michigan Area

-Managed a customer research panel to provide internal teams the ability to co-create products, selling promotions, and training programs. -Managed the research process that led to the successful launch of the Artistry® Foundation Shade Matching System and Crème LuXury Selling Kit.-Developed, launched, and analyzed quantitative survey data to identify time spent on various business activities by customer segment. -Saved the research department over $100k in designing and launching… Show more -Managed a customer research panel to provide internal teams the ability to co-create products, selling promotions, and training programs. -Managed the research process that led to the successful launch of the Artistry® Foundation Shade Matching System and Crème LuXury Selling Kit.-Developed, launched, and analyzed quantitative survey data to identify time spent on various business activities by customer segment. -Saved the research department over $100k in designing and launching consumer surveys via Survey Monkey. Show less

Ba, International Studies

Marketing Management Professional Certificate

Ma, Global Studies And Education

Education record

-- In Progress: Introduction to User Experience Principles and Processes - University of Michigan via Coursera -- R Programming, 2019.