Alex Maveal Email & Phone Number

Burlington, On, Ca

Burlington, Ontario, Canada

Burlington, Ontario, Canada

-Research and develop value-add articles for various business segments (Cleaning & Hygiene, Safety, Grocery/Retail/Processor, Industrial, Redistribution)-Write web content for various company websites-Plan and develop social media content for various channels-Write and distribute email communications including newsletters, product promos, company updates and more-Lead the creation of multimedia content including webinars and other rich content-Monitor and track engagement across various channels-Lead the messaging and creation of press releases-Create high-impact corporate and sales presentations

Burlington, Ontario

-Work closely with engineering, product management and sales teams to help build creative material to promote Evertz technology and solutions-Produce creative communications materials for both our local sales teams and online presence -Develop marketing and sales material, including brochures, presentations, webinars, press releases, newsletters, video content, and social media-Research products by reading and studying the product specifications, interviewing subject matter experts, investigating hardware and software, observing uses and learning how to operate and use products-Create and prepare technical presentations for product management and sales teams-Interface with marketing and tradeshow teams for outbound marketing communications-Distil complex or highly technical concepts to actionable, understandable communications

Toronto, Canada Area

-Correspond with national syndication partners (Yahoo!, The Weather Network, MSN) on a daily basis to identify content for sharing, including breaking news and live events-Communicate, prioritize and deliver content in a format that would be best suited on partner platforms-Coordinate with internal departments and brands to develop campaigns to cross-promote content across channels and platforms-Work cross team on new product features and monetization opportunities-Utilize various analytics tools to monitor traffic and inform editorial decision making**These responsibilities are in addition to the role requirements of the YouTube Content and Online Video Content Producer**

Toronto, Canada Area

-Collaborate, develop and implement Global News’ YouTube strategy -Evaluate YouTube Analytics to identify growth opportunities within particular demographics and regions-Develop a unique style and presence for the channel using YouTube's best practices-Oversee the development and production of original series-Coordinate live streams on YouTube for breaking news and feature events-Grew channel subscribership by 200,000 users (138%) in 2018**These responsibilities were in addition to the role requirements of the Online Video Content Producer**

Toronto, Canada Area

-Develop a daily coverage plan for scheduled events across the country and internationally-Produce video content for web, social, YouTube and broadcast to support and heighten the coverage of breaking, investigative and feature news stories-Identify video content that is compelling and important to a local, national and international audience-Write and produce copy stories for Globalnews.ca-Coordinate livestreams to appear on Globalnews.ca, social channels and YouTube-Develop training curriculum for the Online Video Content team's best practices, tools and strategies, and administer training seminars to colleagues across the country

Toronto, Canada Area

-Develop, research, and write original creative stories, with a focus on covering sports that are important to Canadian fans-Manage story lineup on CBCSports.ca, including story selection for specific sports subpages-Coordinate with regional web writers to manage story coverage-Attach video highlights, YouTube, Twitter, interactive polls, and other multimedia material to written stories for both web and mobile uses-Effectively promote upcoming CBC Sports events and coverage by using promo banners, tickers, and preview stories-Use SEO best practices across all content, including headlines, decks and story summaries-Edit photos and images to accompany web copy with engaging visual elements that support story narrative-Monitor various media outlets, platforms, and wires to remain up-to-date on the latest breaking news-Manage the CBC Sports Twitter and Facebook accounts, updating and engaging readers with the latest content-Set up live video streams on CBCSports.ca, linking streams to related stories

Toronto, Canada Area

-Research and develop dynamic content for live updates airing on national, regional, and local television broadcasts-Direct on-air talent and control room crew during live broadcasts-Identify and isolate creative, entertaining, newsworthy, and shareable digital content for the CBC Sports website-Coordinate with Writers to provide specific value added digital material to accompany web stories-Develop a thorough understanding of the Avid Interplay catalog of software and other digital platforms-Attach additional metadata to videos, allowing for customized appearance, placement and advertiser pre-rolls

Toronto

CBCsports.ca, Digital Content Producer:-Schedule and monitor simultaneous sporting events, while identifying and isolating creative, entertaining, newsworthy, and shareable digital content for CBCsports.ca-Generate attention grabbing headlines, metadata, and thumbnails to videos, allowing for customized appearance, placement and advertiser pre-rolls-Coordinate with web writers to provide specific value added digital material to accompany web stories-------------------------------------------------------------------------------------------Hockey Night Online / Hockey Night Hangout / HNIC Game Changers, Associate Producer:-Use viewer questions to develop rundowns for Hockey Night Online, a daily sponsored talk show streamed live on CBCsports.ca-Direct HNIC personalities, NHL players and control room crew to deliver expert analysis and breaking news-Produce sponsored openings to accompany Hockey Night Hangout, and stylish and captivating shareable content for HNIC Game Changers-------------------------------------------------------------------------------Hockey Night in Canada, Social Media Associate Producer:-Coordinate live video streams using SnappyTV to generate shareable content for various social platforms, reaching more than 368,000 followers globally-Isolate and create GIFs and captioned photos, which capture fan interest, generate social interactions, and meet corporate sponsorship campaigns and commitments---------------------------------------------------------FIFA 2014 World Cup, Associate Producer: -Coordinated all online video and sponsored digital content for CBC's FIFA website and mobile app-Develop and produce packaged sponsored updates to be aired on national and regional television programs, and on third party television and digital platforms.

Toronto, Canada Area

-Managed a production suite during the Parapan Am Games, including monitoring a variety of live events, while packaging highlights, features, reports, and interviews for three daily national television broadcasts, which reached 9 million Canadians-Produced creative and emotional teasers, bumps, stings, and golden reels to support overall production of daily and nightly national programs -Managed a CIBC sponsored suite during the Pan Am Games, scheduling and coordinating live feeds of sporting events that were shown on public screens in more than 1000 bank branches across the country, at CIBC Pan Am Park, Pan Am Athletes'​ Villages, and a variety of other Pan Am venues-Fulfilled sponsorship requirements by directing and tracking CIBC and Pan Am Next Athlete content that was strategically scheduled on live screens-Populated the CBC Sports Pan Am website with relevant video and audio content, which included original search engine optimized (SEO) headlines designed to drive views and impressions-Developed and lead the training protocol for 10 associate producers who were tasked with identifying and uploading 'clickable' content -Garnered more than 3.2 million video views across multiple digital platforms and the CBC mobile app

Toronto, Canada Area

-In lead up to the Games, populated the CBC Sports Olympics website with relevant, engaging, and sponsored content-During the Olympics, generated more than 2,500 video and audio files, garnering more than 5.3 million views on YouTube, and more than 50 million total impressions online and on mobile devices-Trained and managed a team of 25 associate producers, ensuring they were aggregating "must-watch" moments of Canadian athletes, and strategically inserting sponsored advertisements during live web streams-Coordinated with CBC's digital and advertising teams to ensure content was meeting the needs and expectations of both viewers and sponsoring partners-Attach correct metadata and attention-grabbing headlines to each file uploaded to the Olympic website, and administrate CBC's Olympic YouTube channel

Toronto, Canada Area

-Accurately research and write captivating scripts for current events, politics, business, and sports news for national and local broadcasts-Source video and audio media using CBC's libraries, and secondary providers FTP sites and archives-Edit video and audio media to build compelling visual elements to accompany voice-over scripts-Responsible for providing story ideas, leads, and further content for future broadcasts-Coordinate live reports with journalists and analysts in the field-Produce visual graphics, including phone boards and banners, to accompany content written for air-Monitor CBC transmissions and aggregate trending social media content to provide broadcasts with the most relevant and breaking visuals

Bachelor'S Degree, Media Studies

Concurrent Program - Bachelor's Degree from University of Guelph

Diploma, Journalism

Concurrent Program - Diploma from Humber College

Two-Year Diploma, Comedy Writing And Performance