As a co-founder of Loud House, I led the development and execution of operational strategies that scaled the business and optimized performance. I worked closely with cross-functional teams to implement custom software solutions, streamline processes, and drive efficiency. I also led high-level negotiations with major solar companies, establishing strategic partnerships that expanded our market reach. My leadership in structuring operations and fostering innovation was critical in navigating a competitive landscape and positioning the company for long-term success.Key Achievements:- Spearheaded the development of API integrations and custom app solutions to streamline data flow and optimize business operations.- Scaled the team by building operational frameworks, standard operating procedures (SOPs), and leadership structures to support rapid growth.- Negotiated large-scale agreements with executive teams at top solar companies, contributing to a significant increase in lead generation.- Drove business strategy and innovation through ideation, vertical growth initiatives, and cross-functional collaboration.- Developed and implemented sales training programs, collaborating with onboarding managers to create strategic scripts, analyze customer personas, and role-play scenarios to train and equip new sales representatives.- Built and executed a highly effective referral and word-of-mouth growth strategy, leveraging industry connections to generate meetings and secure partnerships without relying on traditional marketing, allowing us to select preferred partners.

I leveraged my extensive sales experience to build and scale a client-focused real estate business. Drawing on years of expertise in business development, contract negotiation, and deal management, I applied a strategic approach to growing our client base, developing marketing frameworks, and successfully closing high-value transactions. I took pride in building strong client relationships and driving the business forward in a competitive market, while focusing on creating efficient systems that set us up for long-term success.Key Achievements:- Built and scaled a real estate business by developing a strategic marketing and client engagement framework that positioned us as a trusted partner for clients.- Applied lead generation tactics, including managing a virtual assistant team to execute targeted campaigns that resulted in a consistent pipeline of client leads and secured listing contracts.- Led complex negotiations and guided clients through high-value real estate transactions, ensuring strong financial outcomes and fostering long-term client relationships.- Implemented operational systems that streamlined processes and allowed for sustainable growth, providing scalability in a competitive industry.- Pivoted insights from real estate marketing and operations into a new venture in solar sales, recognizing the power of lead generation and shorter sales cycles for higher returns.

At Brandlive, I was responsible for driving enterprise SaaS sales for one of the leading platforms in live streaming and content delivery. Focused on managing strategic relationships with some of the largest brands globally, I consistently exceeded sales quotas, positioning myself as a top performer. My role involved not only selling the software but also working closely with product development, resellers, and executive leadership to shape the company’s growth.Key Achievements:- Developed and executed account-specific plans for enterprise clients across target verticals, consistently surpassing sales targets and contributing to company revenue growth.- Cleared a seven-figure sales quota within the first half of 2021, maintaining leadership on the sales leaderboard for the year.- Built and managed a book of business with agencies and large-scale event production companies, expanding Brandlive’s reach and strengthening the reseller program. Played a key role in the development and management of the reseller framework.- Collaborated with the product team to influence the product development roadmap, relaying client feedback and advocating for reseller-specific needs during a critical overhaul of the platform’s features.- Negotiated complex contracts, from one-time events to annual licensing agreements, managing procurement timelines, redlining contracts, and securing multi-year partnerships.- Provided strategic insights to executive leadership, recommending lead generation solutions and contributing to the overall sales strategy during a dynamic period of company growth.

As a key member of Vacasa’s HUL (Hunter, Upmarket, Luxury) division, I was tasked with identifying and acquiring high-revenue vacation rental properties across national markets. This role required a self-starter approach, generating leads through cold calls, emails, and virtual meetings. My contributions were integral to driving revenue growth in Vacasa’s luxury portfolio, where I utilized innovative sales tactics and lead generation strategies to exceed performance targets.Key Achievements:- Self-generated prospective leads through targeted cold calls, email campaigns, and virtual meetings, showcasing strong sales skills and a proactive approach to business development.- Developed and implemented outbound messaging automations, sales enablement tools, and content strategies that were adopted company-wide, improving sales efficiency and outreach.- Built a lead generation framework targeting high-value vacation homes, leveraging proximity marketing to group leads based on geographic closeness to existing high-performing properties.- Created and documented standard operating procedures (SOPs) around sales strategies, lead generation, and cold outreach, which were shared across sales teams to drive consistent results.- Exceeded quotas consistently, playing a key role in expanding Vacasa’s footprint in premium vacation rental markets and contributing to the division’s overall success.- Provided strategic input by developing talk tracks and approaches to cold outreach that were adopted by broader teams to enhance sales performance.

I led the growth and expansion of Exposio Technologies in the U.S., focusing on business development, sales strategy, and innovation. I cultivated partnerships with real estate professionals, introduced new service offerings such as drone photography, and expanded operations to new markets, including Seattle and San Jose. Managing teams of contractors, I ensured operational efficiency while driving revenue growth. I also played a key role in the development and launch of Exposio’s real estate camera app, contributing to its market success through beta testing and feedback.Key Achievements:- Successfully grew the Portland market, developing business strategies and building relationships with key players in the real estate industry.- Expanded service offerings by launching drone photography, creating SOPs, and scaling operations to additional markets like Seattle and San Jose.- Managed teams of contractors across multiple cities, ensuring high service quality and efficient operations.- Drove revenue growth through strategic partnerships with real estate offices, top-producing agents, and mortgage brokers.- Contributed to the successful development and launch of Exposio’s real estate camera app through beta testing and product feedback.