Partner Marketing Associate
Boston, Massachusetts
• Served 40+ Marketplace Partners as the primary liaison for marketing activities/lead generation and assisted sales to win deals via Partners contributing to $1M recurring revenue• Managed projects, through project management software, which included creating a client-facing Marketplace Partner site, alliances team CRM adoption, internal Google site resource and company-wide intranet, six week sales enablement training sessions, and support training programs• Delivered training sessions for groups of 15-30 people in-person and via domestic and international web conferencing• Managed a company Wordpress page by creating, updating, and maintaining 40+ Partner solutions on a top ten most visited company page• Aided the support team to address customer tickets as a Marketplace Partner subject matter expert• Identified internal pain points for partner adoption and developed programs to address these issues• Utilized a marketing automation platform, Marketo, to create campaigns and forms to automate over 600 partner leads• Collaborated with Partners to discuss, develop, and deliver joint-marketing content on a quarterly basis• Built ad hoc Partner adoption pivot table monthly reports, via Salesforce, to gain micro (individual) through macro (regional) customer insight