Alex Mccoskrie Email and Phone Number

Tourism/destination development. Management. Policy development. Awareness raising. Partnerships and engagement. Project delivery.

AM Professional Marketing Ltd provided a bespoke marketing service - strategy and planning, audits and reviews, campaign development and delivery, great ideas and solutions.Services included: - Online via websites, SEO, PPC, CRM, social media and advertising. - Offline via brochures, catalogues, leaflets, exhibitions, shows, advertising and PR. - Partnership and cluster marketing. - Brand development and management. - Market and channel research. - NPD ideas… Show more AM Professional Marketing Ltd provided a bespoke marketing service - strategy and planning, audits and reviews, campaign development and delivery, great ideas and solutions.Services included: - Online via websites, SEO, PPC, CRM, social media and advertising. - Offline via brochures, catalogues, leaflets, exhibitions, shows, advertising and PR. - Partnership and cluster marketing. - Brand development and management. - Market and channel research. - NPD ideas and development. Show less

Marketing Hadrian's Wall UNESCO World Heritage Site.

Key responsibilities: - Corporate decision making and change management of the company as a Senior Management Team member - Driving company cultural change from public sector funding dependence to commercialisation - Development and delivery of the destination's marketing strategy - Leadership, motivation and management of a marketing team of 14 - Development and management of integrated B2C and B2B marketing campaigns - Budget management including forecasting and target… Show more Key responsibilities: - Corporate decision making and change management of the company as a Senior Management Team member - Driving company cultural change from public sector funding dependence to commercialisation - Development and delivery of the destination's marketing strategy - Leadership, motivation and management of a marketing team of 14 - Development and management of integrated B2C and B2B marketing campaigns - Budget management including forecasting and target setting - Market development - NPD, event organisation, channel development, social media, researchKey achievements: - Development and implementation of new commission-generating B2C website - ROI 1:13 for Growth Marketing for Cumbria acquisition campaign - Development and implementation of market development brand Adventure Capital UK which successfully secured £3m public sector funds and stakeholder adoption across the county and region Show less

Key responsibilities: - Leading a team of six, delivering domestic and international B2C marketing - CRM development for B2B and B2C markets - Brand management; corporate and consumer-facingKey achievements: - Development of 200k+ B2C database, segmented by interest and value - Development of year-round e-communications programme - Concept development of UK's first Via Ferrata visitor attraction

Key responsibilities: - Development and management of integrated B2C thematic marketing campaigns (adventure, gardens, food and drink, culture and heritage)Key achievements: - Organisation and management of Cumbria's premier mountain biking and food and drink festivals - Development and production of UK's leading tourism brochure - Development of cultural tourism programme including commissioning of contemporary art installations within the landscape

Key responsibilities: - Development and delivery of Foot & Mouth marketing recovery programme.

Leisure Advertising Executive for The Westmorland Gazette.

Advertising Executive for the Lakeland Echo newspaper.

Operations Manager, Harrow Multiplex; HR/Payroll Manager, Leicester Square Multiplex; Projects Manager, Finchley Multiplex