Alex Mcduffie Email and Phone Number
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Alex Mcduffie is a Associate Manager, Digital Marketing at Newell Brands. She possess expertise in advertising, social media marketing, marketing, social media, sales and 7 more skills. Colleagues describe her as "Throughout my work with Alex on Heavener Leadership Challenge projects, Alex has always been dependable, hardworking and reliable. She takes initiative in all she does and works well with others. I highly recommend Alex for all future organizations as they would be lucky to have her. I am confident she will be successful in all future endeavors she pursues." and "Ridiculously dedicated” is the phrase that comes to mind when I think about Alex. I’ve had the pleasure of knowing Alex for 2 year, during which time Alex was a member and then facilitator for the Heavener Leadership Challenge. Above all, I was impressed with Alex’s ability to perform in high-pressure situations. And, of course, her ability to win people over. Alex would be a true asset for any positions requiring a personal touch and attention to detail and comes with my heartfelt recommendation."
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Associate Manager, Digital MarketingNewell BrandsNew York, Ny, Us
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Manager, Digital MediaUnited Parks & Resorts Sep 2024 - PresentOrlando, Florida, United States -
Senior Digital Media StrategistUnited Parks & Resorts Jul 2022 - Sep 2024Orlando, Florida, United States• Provides media analytics and performance insights to guide strategic media planning for United Parks & Resorts' portfolio of twelve properties, including SeaWorld, Busch Gardens, Discovery Cove, Sesame Place, Aquatica, Adventure Island, and Water Country USA• Manages enterprise paid social strategy and initiatives across platforms including Meta, TikTok, and Snapchat• Acts as the main liaison between the media agency and park marketing teams, ensuring consistent implementation of best practices across all media platforms• Performs monthly budget analysis for each property to maintain sufficient budget levels, presenting findings to the marketing executive leadership team• Collaborates cross-functionally with park marketing, revenue management, consumer insights, email, and brand/creative teams to successfully execute marketing and communication plans• Analyzes attendance and revenue data along with web metrics from Google Analytics to evaluate the performance of marketing campaigns• Coordinates with marketing teams to improve offline and digital media strategies in order to maximize conversion rates, ROAS, and site traffic• Manages media trafficking by ensuring timely delivery of creative messaging and maintaining consistency across all media channels• Partners with the corporate CRM team to create targeted audience segments for marketing campaigns• Oversees media department billings in collaboration with corporate procurement and media vendors
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Senior It Internal AuditorSeaworld Parks & Entertainment Apr 2021 - Jul 2022Orlando, Florida, United States• Guided corporate financial and compliance system implementations to ensure appropriate IT internal controls over financial reporting were established• Worked alongside the Corporate Vice President of Internal Audit to identify procedures required to test the effectiveness of IT processes and controls• Identified process improvement projects, including the development of mobile applications and a new park entry system• Utilized Alteryx analytics tool to create workflows for ad-hoc projects, resulting in the output of meaningful datasets to drive informed audit decisions and reducing time spent by 50%• Managed the IT SOX effort for the company by planning and leading walkthroughs, control testing, and coordinating with external audit teams
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Senior ConsultantProtiviti Jul 2019 - Apr 2021Orlando, Florida Area• Trained and managed a staff of five consultants on audit requirements and documentation standards• Utilized data visualization tools including Power BI to analyze datasets and create visual representations of audit results• Monitored outstanding project hours, consultant resources, and project budgets weekly to report and present the status to management• Conducted IT General Controls (ITGC) testing and assessments by analyzing data in Excel to evaluate the effectiveness of internal controls and provide recommendations for noted deficiencies• Executed a Mobile Device Management (MDM) review, which entailed reviewing the effectiveness of current policies and procedures, training and communication to associates, data and remote capabilities of mobile devices, and the configuration of the MDM solution• Performed an audit over the Workday payroll system implementation process by obtaining and assessing Management’s testing over interfaces, data conversion, and SOX compliant reports• Organized a lunch and learn, raffle, and office trivia night as a part of the community service committee (iCare) to raise funds for Junior Achievement of Central Florida -
ConsultantProtiviti Jul 2017 - Jul 2019Orlando, Florida Area• Performed SOX and Model Audit Rule (MAR) compliance testing for clients within the timeshare, REIT, and insurance industries• Led walkthrough procedures, interviewed process owners, executed control testing, and assisted in the generation of audit reports and presentations• Conducted IT General Controls (ITGC) assessments to evaluate the effectiveness of internal controls and provide recommendations for noted deficiencies• Reviewed and documented SSAE-18 reporting for key applications to validate compliance with SOX standards• Performed a pre-implementation review for a PeopleSoft consolidation, focusing on key areas including: functionality and business requirement testing, data conversion, user security and segregation of duties, and successful migration of system-based controls • Executed an audit over the risk framework of a client, including examining the risk identification process, risk classification procedures, as well as the approval and evaluation process• Met with key process owners to assess data privacy policies and procedures to validate that personally identifiable information (PII) was stored properly and access was appropriately restricted • Assisted in recruiting efforts for the southeast region by attending career showcases, office interviews, and participating in consultant panels and presentations
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Marketing Analyst InternSouthwest Airlines May 2016 - Aug 2016Dallas/Fort Worth Area• Developed IBM campaigns and database queries in support of analytical, promotional, and ad-hoc requests• Collaborated with internal clients to establish business requirements and to ensure the accuracy of data delivered for ongoing projects -
Marketing And Advertising InternTrimark Properties, Llc Sep 2014 - May 2015Gainesville, Florida Area• Utilized SQL, Adobe Dreamweaver, and Adobe Illustrator to improve the productivity and design of the Trimark website• Assisted in carrying out the 2014-2015 strategic marketing plan by performing market research, search engine optimization, and tracking performance through Google Analytics• Interviewed and managed 15 students to represent Trimark Properties by building brand awareness through social media platforms such as Facebook, Twitter, and Google Plus• Create monthly individualized marketing campaigns for Brand Ambassadors resulting in increased website views and engagement
Alex Mcduffie Skills
Alex Mcduffie Education Details
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Information Systems And Operations Management
Frequently Asked Questions about Alex Mcduffie
What company does Alex Mcduffie work for?
Alex Mcduffie works for Newell Brands
What is Alex Mcduffie's role at the current company?
Alex Mcduffie's current role is Associate Manager, Digital Marketing.
What is Alex Mcduffie's email address?
Alex Mcduffie's email address is al****@****iti.com
What is Alex Mcduffie's direct phone number?
Alex Mcduffie's direct phone number is +185050*****
What schools did Alex Mcduffie attend?
Alex Mcduffie attended University Of Florida, University Of Florida - Warrington College Of Business.
What skills is Alex Mcduffie known for?
Alex Mcduffie has skills like Advertising, Social Media Marketing, Marketing, Social Media, Sales, Facebook, Customer Service, Microsoft Word, Event Planning, Microsoft Excel, Microsoft Office, Microsoft Powerpoint.
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Alexander M.
Greater Tampa Bay Area -
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