Alex Mcgowen Email & Phone Number

Fayetteville, AR, US

Conway, Arkansas, United States

• Review hundreds of processes to identify operational excellence opportunities including automation, standardization, consolidation and documentation
• Leveraged existing reporting channels to create dashboards for a “single pane of glass” view of all processes to quickly identify areas needing attention and confirm operations are uninterrupted
• Developed a database for standardized process management, including report generation and connectivity to operational dashboards
• Cross-trained teams to ensure coverage for all client workflows and grow the teams’ knowledge, skills and abilities

Conway, Arkansas, United States

• Serve as client's day-to-day point of contact
• Provide vision, leadership and guidance to associates
• Train and mentor direct reports to ensure an inclusive, motivating work environment that achieves successful business outcomes
• Take accountability for deliverables, ensuring quality and leading the team's work to ensure success

Conway, Arkansas, United States

• Consult on design, development and implementation of omnichannel marketing programs
• Design streamlined programs, removing redundancies to reduce process time and need for manual work
• Support teams that represent varied business interests on the creation of new marketing campaign programs that include implementation of real-time technologies for optimized consumer-specific communication and improved.

Conway, Arkansas, United States

• Manage a team of four associates responsible for the services supporting the client’s digital paid media marketing campaigns, owned media campaigns, realtime services, digital presence and client digital services.
• Expand responsibilities of the team and ensure opportunities for cross-training
• Identify omni-channel marketing use cases to help the client solve marketing challenges and meet goals

Conway, Arkansas, United States

• Lead a team of three associates responsible for the services supporting the client’s digital paid media marketing campaigns and reporting
• Train campaign managers (who ingest, transform, create and deliver data to partners for use in digital targeting) and analysts (who performing statistical reporting on campaign performance and efficacy)
• Resolve production and delivery issues by working directly with the client
• Oversaw analysis requests and the optimization of processes for the delivery of improved data products
• Organized team, developed documentation, QA’d/vetted and implemented business tools to optimize workflows

Conway, Arkansas, United States

• Primary owner of delivery and end-to-end services supporting the client’s digital paid media marketing campaigns
• Ingest, transform, create and deliver data to partners for use in digital targeting and measurement
• Developed tools in Python to read in data for custom client reports, billing tracking and process audits

Conway, Arkansas, United States

• Understand client data and Acxiom’s products; worked with clients to optimize processes to improve the delivery of clean, enhanced, segmented and ready-to-market data that drives their multi-channel marketing.
• Develop SAS and SQL scripts to meet audit requirements
• Developed and maintained strong working relationships with the client

Conway, Arkansas, United States

• Consult on design, development and implementation of omnichannel marketing programs
• Design streamlined programs, removing redundancies to reduce process time and need for manual work
• Support teams that represent varied business interests on the creation of new marketing campaign programs that include implementation of real-time technologies for optimized consumer-specific communication and improved.

Work with clients to find property to suit their needs and budget.Facilitated rental transactions from showing the rental property to contract negotiation tolease signing; facilitated home sales from property search to contract write-up to close.

Fayetteville, Arkansas Area

Founded weekly talk show “Pop Culture Jukebox."Collaborated with local musicians to release three new albums with over 1,200 stream plays.

Fayetteville, Arkansas Area

Developed content (using Adobe Creative Cloud) including infographics and a video gameDesigned and developed the GenZ.Link website (http://genz.link) and social media pages

Fayetteville, AR

Worked to organize and re-structure operational business practices; including cross-trainingall employees on all responsibilities to reduce labor cost by 10-25% and creating responsibilitylists to increase consistency as well as develop better employee succession.Learned how to hire, train and manage employees, conduct inventory, run a restaurant,customer.