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Some people market cars. Others airlines or chocolate bars. I help companies market themselves as a place to work… and I love it. I love it because helping people find the right job for them can have a big impact on their happiness. Also, if I need another reason to get me out of bed in the morning, it’s the huge impact that the right employees have in creating successful businesses – it’s a win/win. So how do I do this? As a marketer I’m always keen to unleash my creativity. I love thinking about and implementing new and exciting ideas and technology. From large scale projects to quick everyday wins, I’m always focused on the best ways to engage and connect with my audience. But, while being creative is always fun, I can also spend hours getting into the nitty gritty of reporting and budgeting. Seeing changes and initiatives result in hard data makes sure that real value is provided where it’s needed. And finally, leading a great team. I couldn't do it all without my team of experts who know their segments in detail and deliver results across our business. When I’m not in the office I love to spend time with my husband and my two little munchkins splashing at the beach or exploring hidden local gems. I've also reignited a childhood passion and have joined a dance class - complete with sparkly costume and end of year concert. Watch out Beyoncé! Candidate Experience | EVP | Technology EVP | Indigenous EVP | Employee Experience | Employee Advocacy | Social Recruiting | Recruitment Automation | Culture | DE&I | Recruitment Advertising | Virtual Reality | Recruitment Strategy
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FounderShe GraduatesSydney, Nsw, Au
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Ta Manager - Employer Brand, Sourcing, De&I, ProjectsAlinta Energy Jul 2024 - PresentSydney, New South Wales, Australia -
Senior Manager Employer BrandCommonwealth Bank Aug 2021 - Jul 2024Sydney, New South Wales, AustraliaIn this role I’m lucky enough to lead a team of passionate creators in Australia and India. Our team are responsible for attracting the best talent to come and join us at CommBank. We do this through custodianship of our unique employer brand and the execution of targeted marketing campaigns. On any typical day – if that exists – I might meet with our marketing team about our brand refresh, review my teams' communications plans and content, run an advocacy ‘how-to’ for our leadership team and meet with our execs to discuss market trends. With a focus on data and insights, we're always looking for new ways to win hearts and drive action. -
Employer Brand ManagerCommonwealth Bank Jul 2016 - Aug 2021Sydney, AustraliaPrior to being promoted to the position of Senior Manager I managed the team on a smaller scale. During this time I delivered a similar program of work with key responsibilities including strategy development, scheduling and prioritisation, project management, campaign implementation and budget management. As we grew there was a need to partner with specialist agencies to meet growing demand for our expertise.Proudest achievements:- Launched our first segmented EVP campaigns for digital and analytics talent- Developed an Australian first EVP for Indigenous talent- Designed and developed our first virtual recruitment experience for call center and branch talent driven by AI- Recognised with the Best Internal/HR Award in the AFR's Most Innovative Companies for our Virtual Reality Careers Experience
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Employer Brand SpecialistCommonwealth Bank Feb 2015 - Jun 2016Sydney, AustraliaHow can we do things better and stay ahead of the curve to attract the best and brightest? In this role, it's a question I ask every day. From our virtual reality experience and visual job ads, to SnapChat and Instagram, I’m never one to shy away from pushing the boundaries. And while I enjoy the excitement of the next big thing, I live and breathe our mantra of ‘simple and easy’. Whether I’m focused on large scale projects or quick and easy wins, it’s all about scalability and ROI. I’ve always focused on how we can make BAU seamless, authentic and budget friendly. As a people person I’ve thrived in this team. Building relationships has been key and is now beginning to result in business partnerships. Not only this, I’m constantly meeting interesting people at CommBank with amazing stories to tell. From execs to graduates, it’s my job to bring these stories to life - why they joined, why they stay and why others should too! And finally, l can’t forget about where we’re headed. I’m excited to keep working with the business to deliver segmented messaging and campaigns that help us continue to hire the best people. With ROI top of mind, I’m looking forward to focusing on how we can leverage data-driven analytics to make the biggest possible impact with our resources.
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Career BreakTravel Jul 2014 - Dec 2014
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Employer Brand ExecutiveDeutsche Bank Mar 2013 - Jul 2014London, United KingdomThe heart of this role was marketing strategy development, content development and the implementation of large-scale communication and marketing campaigns. Juggling multiple priorities and stakeholders was key, meaning that planning and communication were essential. Great relationships with our agencies and suppliers meant that we were really able to make an impact in the recruitment market in the UK and Europe. Role responsibilities included:- Development and implementation of marketing and advertising plans- Internal communications and stakeholder management at all levels- Management of multiple projects simultaneously- Agency and supplier management and on-boarding- Copywriting - Development of online and print marketing collateral and advertising- Budget management for the global team- Large scale research projects. Accomplishments- Planned and executed channel and communication plan for the European Graduate Recruitment Market- Worked with key agencies to develop over 100 different pieces of collateral - online and print - during the graduate recruitment season - Assisted in the development of new global brand campaigns. -
Career BreakTravel Jun 2012 - Jan 2013
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Employer Branding ConsultantDeloitte Australia May 2011 - Jun 2012This role focused on attracting top talent to Deloitte in innovative ways. This meant that I spent a lot of my time online managing not only our traditional careers website and intranet, but also on developing our social media presence. My role also involved spending a lot of time thinking creatively about words, pictures and videos, and how to best use these to make us stand out as an exciting and desirable employer of choice.Role responsibilities included: - Development and coordination of internal and external communications related to the employment brand- Management of careers website strategy, design and development - Management of Deloitte Australia’s official social media channels (Facebook, Twitter, YouTube) - Creative development of multimedia projects- Copywriting for CRM, promotional material and online content- Development of online and print marketing collateral and advertising- Budget management, reporting and data analysis.Accomplishments- Managed, designed and developed a new careers website for Deloitte Australia with the support of our global team - End-to-end project management of a new graduate recruitment campus experience including managing the development of an iPad app, iPhone/Android app and customised website. This project was recognised by Deloitte globally as the best recruitment marketing initiative of 2011. -
Marketing Delivery ConsultantDeloitte Australia Nov 2009 - May 2011Generalist marketing role with a focus on campaign management, events and marketing communications. Role responsibilities included: - Coordination of campaigns including customer segmentation for strategic clients, service line/industry specific projects and firm wide initiatives- Execution of firm wide and local events from conception to implementation, including budget management and tracking and reporting on ROI- Development of online and print marketing collateral for sales and customer relationship management- Collaboration with off site team located in India. Accomplishments- Trained off site team located in India in all aspects of team reporting - Development of a firm wide communication program for banking clients
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Administration And Marketing AssistantTruelogic Aug 2008 - Nov 2009Client enquiries, reporting, brand development, database management, general administration.
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Pr InternEbay Feb 2008 - Aug 2008Media analysis, administration of media monitoring, database management, proof reading, other community engagement activities.
Alex Mcveigh Skills
Alex Mcveigh Education Details
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Marketing -
International Business
Frequently Asked Questions about Alex Mcveigh
What company does Alex Mcveigh work for?
Alex Mcveigh works for She Graduates
What is Alex Mcveigh's role at the current company?
Alex Mcveigh's current role is Founder.
What is Alex Mcveigh's email address?
Alex Mcveigh's email address is ad****@****.com.au
What is Alex Mcveigh's direct phone number?
Alex Mcveigh's direct phone number is +121233*****
What schools did Alex Mcveigh attend?
Alex Mcveigh attended University Of Wollongong, University Of Wollongong.
What skills is Alex Mcveigh known for?
Alex Mcveigh has skills like Digital Marketing, Marketing Communications, Marketing, Social Media, Stakeholder Management, Employer Branding, Email Marketing, Digital Strategy, Strategy, Brand Development, Project Management, Graduate Recruitment.
Who are Alex Mcveigh's colleagues?
Alex Mcveigh's colleagues are Raoul Menon, Nuwan Kaluwila, Bert Moen, Pete Rathman, Alizcha- Louise, Steve Round, Patrick Gunther.
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