As a Senior Art Director at DTC Group, I lead the creative direction and execution of graphic and visual identity design projects for clients across various industries, such as e-commerce, hospitality, and education. I also co-founded Lemoons.io, a web3 one-stop agency that helps startups and enterprises leverage the power of blockchain, NFTs, and decentralized applications. With over five years of experience as a graphic designer at NoduRar Art, I have developed a strong portfolio of innovative and engaging designs for print, digital, and social media platforms. I hold a master's degree in industrial and product design from Universitatea de Artă și Design din Cluj-Napoca, where I honed my skills in user research, prototyping, and usability testing. My core competencies include creativity, collaboration, and communication, and I am passionate about creating impactful and meaningful visual experiences that connect with the audience and reflect the brand identity and values.