As a Senior Account Manager overseeing around 10 high-value accounts, my primary focus is on fostering strong, long-term relationships with clients to ensure satisfaction and retention. I lead strategic planning and execution for each account, aligning brand strategies with market research insights to drive growth. Leveraging data-driven decision making, I manage SEO/SEM initiatives and PPC campaigns to drive KPIs that align with our client’s specific goals. I collaborate across departments, from creative teams to analytics, to deliver innovative and effective campaigns. My role involves regular ROI analysis, ensuring we stay on target with performance metrics, and utilizing customer journey mapping to refine strategies. Additionally, I manage project timelines, budgets, and forecasts to ensure seamless execution and positive outcomes for both clients and the agency.

My boss is a real jerk, but at least I'm self-employed.

Worked with mid-market businesses to set advertising goals and design fully optimized campaigns from scratch to achieve those goals.

Starting as a team of just 11 people, we created and grew a pilot program for Mid-Market account management into the most profitable customer-facing department at GoDaddy with nearly 100 members. The role of Account Manager within Mid-Market meant maintaining relationships between GoDaddy and their larger business accounts, while being responsible for growing the portfolio of each client through needs-based consultative sales. In addition to that, all account managers were required to be up to date on all technical support knowledge including Microsoft Office, Exchange, Office 365, Web hosting with cPanel, IMAP/POP email, website diagnostics, SEO, website marketing, and any other product GoDaddy offers.