o Strategic advisor to CXOs to develop and incubate new business models to increase revenue and competitive advantageo Help Financial Services organizations, High Tech Providers, and Telecoms Operators design go-to-market strategies to expand their service portfolio, enter adjacent markets and new customer segments as well as spin-off new digital businesses o Enable alignment between C-suite’s expectations and technology/ business teams’ priorities, to ensure investment planning and execution activities are assessed/monitored in terms of business value realization (profitability, revenue, cost impact) o Advise CXOs on AI/Gen AI transformation programs – strategy development, use case incubation, prioritization, roll out and benefits realization

o Strategic Advisor to Executive Boards, CXOs on large multi country transformation programs. Focus on the financial services, energy, telecoms, logistics and service sectors o Influence strategic investment decisions on digital transformation initiatives worth ~$XX-XXXMo Help with business and technology strategy creation & communication; operating model redesign, roadmap development & prioritization, technology partner evaluation and selection, benefits value realization, budget optimization & re-investment in growth /transformation initiativeso Key strategic initiatives I recently advised on include: o Development of a digital bank Go-To-Market Strategy (target customers, value proposition/ user journeys etc.)o Set-up a partner ecosystem to enhance a bank’s value proposition o Assisted an insurance tech provider to enhance brand awareness, prioritize markets to target o Set-up multi year strategic cost optimization programs across large banks to achieve up to 20% savingso Designed and executed a digital awareness program for a chemical company’s workforce. Changed workforce perception of digital, from 60% being skeptical to 71% wanting to embrace digital at scale o Lead the creation of Gulf industry specific market insights (digital maturity & IT budget benchmarks)o Speaker at Industry Events and Government sponsored events on Digital Transformation

o Engaged with customers’ CXOs/Board members to understand their priorities and ensure Huawei’s strategy and portfolio help meet and exceed their targets (e.g. growth, efficiency, sustainability)o Acted as Advisor to Huawei Leadership Team; Core member of a Strategic Taskforce to accelerate 5G/Cloud/AI investments across 7 countries in the Western Europe region o Developed strategic partnerships with local startups, incubators and institutions to create a thriving 5G/IoT/AI/Cloud ecosystem and benefit Europe’s digital transformation o Keynote Speaker at events to present industry trends and outline Huawei’s strategy o Won the Top 50 Expert Award in 2018/2020 for the contribution to strategic breakthroughs in the European market (5G & cloud) o Nominated as Ambassador for Western Europe in 2019, 2020, 2021. Represented Huawei in media interviews and articles

o Designed GTM Strategies to successfully implement Huawei’s Cloud Strategy in Europe through local carrier partnerso Worked with European carriers CXOs to establish cloud partnerships, develop joint market propositions as well as design a shared operating model for cloud delivery and outcome based commercial models

o Strategic Advisor to CXOs on large business transformation programs & reorganization. Focus on telecoms operators, financial services & oil and gaso Won the ‘2016 Gartner EXP Global Award’ for creating highly relevant content aimed at CXOs

o Developed and globally launched a cloud price benchmark consulting proposition o Led the concept development, internal business case and leadership sign-off, customer value proposition design, internal staff training program and market facing awareness campaign. Led a team of 10 people to build, implement, productize and scale the required IP assetso The offering rapidly grew at scale in less than 12 months o Cloud EMEA Lead for business development and client project delivery. Key projects include: o Cloud GTM Proposition development across 6 major countries globally for a tier 1 telecoms operator o Cloud Strategic Scenarios development for a system integrator in EMEAo Cloud Price Benchmark and market analysis for a global telecom operatoro Cloud Price Benchmark and market analysis for a global system integrator

Core Member of the Sourcing and Market Analytics (Go To Market) team. Assisting clients with Sourcing and Cloud initiatives.Key projects include:o Cloud Service Brokerage (CSB) & Channel Strategy for a telecom operator in EMEAo Cloud SLAs benchmark for a global telecom operatoro Cloud Market Proposition assessment for a global software vendoro Cloud Partner Strategy assessment for a global software vendor o Development of Cloud Training material for a telecoms operator’s salesforce in EMEAo Core Banking RFP evaluation and selection for a large bank in Europe

Core Member of the Sourcing and Market Analytics (Go To Market) team. Assisting clients with Sourcing, IoT, Smart Cities and Cloud initiatives. Key projects include:o Cloud organizational readiness and adoption roadmap development for a global bank o Cloud suitability assessment for email, office, collaboration and unified comms tools for a bank in Europeo Smart City Market Strategy Development and Ecosystem Value Chain Analysis for a global software vendoro Development of a Cloud Marketplace for a global financial services organizationo Development of a Multi-Sourcing strategy for a large bank in Europe o Overseeing a complex Insourcing Initiative for a large insurance company in the U.K.

Provided bespoke / contextualised research to CIOs and Senior Leaders within the tech / telecoms industry (focus on sourcing strategy, vendor management & cloud computing)

Restructured and managed the inside sales team, delivered closer synergies with marketing and field sales

Market intelligence, lead generation and employee training

Market forecast and analysis for household appliances