Oversaw a team of strategists, designers, and developers to launch and evolve brands online. From ecommerce to fintech, B2B and beyond. Responsible for growing the digital department’s attributable revenue, overseeing creative & technical output, and expanding Red Antler’s capabilities and offerings.

Led design teams through innovation & product development sprints in partnership with corporate clients, from initial market research and ethnographic field studies to product roadmapping & MVP builds. One of the first members of the Experience Design cohort selected to manage an entire cross-functional BCG working team as GM for two separate 9-month business incubations, both of which successfully launched in-market and remain funded and operational.

Built out service-based business bringing our client’s existing assets as a facility-based nursing care business to a new market opportunity: at-home care for the elderly. Developed scheduling software & field reporting workflows and technology to provide improved and more consistent service to customers in a high service worker churn environment. Established new digital customer acquisition strategies that validated investment case. Successfully spun business out as a standalone venture that serves an expanding footprint across Canada. Managed $7M project budget.

Led concept development through commercialization for fleet management tool for the construction industry. Developed concept based on landscape analysis and field-based customer research & quantitative testing and built initial prototype for automated text message-based insights and alerts. Successfully sold through prototype as proof of concept and secured corporate investment for commercial launch. Led team of BCG designers, engineers, and consultants to stand up MVP product and launch with backing of a Global OEM. Managed $8M project budget. CES 2020 Innovation Award Honoree

Worked with select clients to build, optimize, and maintain service-oriented digital products and ecommerce applications both as part of agency-based creative teams and as a consultant contracting directly with clients. Agencies and clients include StinkDigital, Red Antler, Ritual Vitamins, American Express Global Business Travel, and Lululemon.

Built, developed, and managed a team of designers responsible for bringing new brands and new services to life in the (usually) digital world. Led research initiatives, stakeholder workshops, and product strategy definition sessions to define the scope of projects, and then produced and overaw traditional project deliverables such as customer experience journey maps, user flows, architecture diagrams, wireframes, and interactive prototypes. Clients Included:CasperAmerican Express Global Business TravelC by GE (General Electric)Tasting TableEpicuriousSnoweAnheuser-BuschMedia REDEF

Worked with clients from across different industries to architect and guide the design and build of their digital products, platforms, and websites. Led competitive analysis and UX audits of any existing products and developed sitemaps, architecture and user flow diagrams, and wireframes that laid the foundation for Red Antler's brand-led visual designers and developers.

Part of an inter-disciplinary team to design, script, and produce strategic events and communication campaigns.

Improved the management and operation of Vietnam-based architectural practice by focusing on developing internal management, client relationships, and marketing presentation. Worked with primary client (commercial office-development) to understand their business needs and ensure our designs met their criteria.

Co-founded, developed and managed a furniture design firm specializing in high-end custom furniture borne from a collaborative design process and business structure.

Oversaw large off-site sculpture studio and assisted with technical instruction and concept development in interdisciplinary art and design courses.