I love what I do. I love every facet of the creative process, from its initial conception to the final stages of completion. As a creative professional, I've had the privilege of contributing to some of Australia's largest mainstream agencies. My diverse background in advertising and design spans both corporate and retail clients, allowing me to accumulate a wealth of experience in the industry.Throughout my journey, I've had the fortune of collaborating with a myriad of talented individuals and genuinely wonderful people. What sets me apart is my exceptional creative vision, particularly when it comes to unraveling complex communications briefs. I'm not one to settle for ‘near enough is good enough,’ and it is my attention to detail and focus on “the idea” that consistently delivers optimal outcomes for the clients I serve.My portfolio boasts an array of iconic Australian and international brands, including but not limited to: Ag Farm Machinery, AFL, AAPT, Aston Martin, Australian Scholarship Group, Autopact (Ford, Honda, Hyundai, Jeep, Kia, LDV, Mitsubishi, Nissan, Ram, Renault, Saburu & Volkswagen), ANZ Australia, Bega, Berkowitz Furniture, BMW Financial Services, BP Australia, Carlton and United Breweries, Cbus, CFMEU Victoria, CitiPower, Cricket Australia, 13Cabs, D&E, DiDi, E&S, Freightliner, FoodWorks, Holden Racing Team, Infiniti Cars Australia, I-InvestDirect, Kmart, Kia Motors, Lexus of Blackburn, Medibank, Melbourne Storm, Melbourne Vixens, Mercedes Benz, Moula, Myer, National Australia Day Council, NDIS, Nintendo, Nuseed, Pacific Brands, Petit Bateau, PFG, Pwc, Racing Hearts, Red Tractor, Repco, Safetrac, Shapeshell, Smash, StarHealth, The Starlight Foundation, Strata Results, STrend, Sukin, Target Australia, Toyota Australia, Tyrepower, The Royal Melbourne Show, The Victorian State Government, watchMynumbers & Warragul Toyota.I bring not just a wealth of experience but a passion for excellence in design and communication. I'm excited about the possibility of bringing my skills to your future projects. Looking forward to the opportunity to discuss how I can contribute to your creative endeavors.
A To Z Of Creativity
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Founder And Creative Chief OfficerA To Z Of CreativityBentleigh East, Vic, Au
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Founder / Creative Chief OfficerA To Z Of Creativity Feb 2024 - PresentMelbourne, Victoria, Australia
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Senior Art DirectorHalo Advertising Mar 2023 - Feb 2024Melbourne, Victoria, AustraliaAchievements at Halo Advertising• Developed creative ideas and lead art direction for numerous new business wins. New clients include Autopact, E&S, Smash, Racing Hearts, Red Tractor and watchMynumbers.• Created and launched successful new brand creative for Autopact, Petit Bateau, Smash, Racing Hearts, Red Tractor, I-InvestDirect, Strata Results, Tyrepower and watchMynumbers.• Developed and executed all the creative/art direction for tv, print and press, direct mail, all digital… Show more Achievements at Halo Advertising• Developed creative ideas and lead art direction for numerous new business wins. New clients include Autopact, E&S, Smash, Racing Hearts, Red Tractor and watchMynumbers.• Created and launched successful new brand creative for Autopact, Petit Bateau, Smash, Racing Hearts, Red Tractor, I-InvestDirect, Strata Results, Tyrepower and watchMynumbers.• Developed and executed all the creative/art direction for tv, print and press, direct mail, all digital content including social media, website design, EDM’s and digital advertising.• Mentored junior team members. Show less -
Founder / Creative Chief OfficerA To Z Of Creativity Oct 2020 - Mar 2023Melbourne, Victoria, AustraliaAchievements• Created and relaunched successful new brand strategies/creative for Devondale Cider, Prahran Market, Rosella and Sunraysia.• Created Brand Awareness Campaign for Revolution Sports Club tripling membership numbers.• Developed brand strategies and campaigns from concept to final execution on all new business and existing clients.• Integral creative member of the Thinkerbell team that successfully won the Bega (Vegemite) pitch.• Creative/Art Direction of… Show more Achievements• Created and relaunched successful new brand strategies/creative for Devondale Cider, Prahran Market, Rosella and Sunraysia.• Created Brand Awareness Campaign for Revolution Sports Club tripling membership numbers.• Developed brand strategies and campaigns from concept to final execution on all new business and existing clients.• Integral creative member of the Thinkerbell team that successfully won the Bega (Vegemite) pitch.• Creative/Art Direction of tv, radio, print and press, direct mail, all digital content including website design, EDM’s, videos and digital advertising for existing clients. Show less
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Senior Art Director/ Graphic DesignerMammoth Innovation Nov 2019 - Sep 2020Melbourne, Victoria, AustraliaAchievements at Mammoth Innovation• Part of a small marketing team. Created campaigns from concept to final execution and launched Monkey Vision security cameras to the market place on very small and tight budgets.• Responsible for all production work flow, all finished art assets and ensuring all deadlines were met. • Creative/Art Direction of moving images, print, direct mail, digital content and digital advertising for Monkey Vision Cameras.• Won numerous new business… Show more Achievements at Mammoth Innovation• Part of a small marketing team. Created campaigns from concept to final execution and launched Monkey Vision security cameras to the market place on very small and tight budgets.• Responsible for all production work flow, all finished art assets and ensuring all deadlines were met. • Creative/Art Direction of moving images, print, direct mail, digital content and digital advertising for Monkey Vision Cameras.• Won numerous new business pitches, for example CFMEU Victoria, Middy’s Electrical, The AFL, PPG and The Reject Shop.• Increased existing client business due to strong performance of marketing campaigns executed for Monkey Vision security cameras. Show less -
Founder / Creative Chief OfficerA To Z Of Creativity May 2016 - Nov 2019Melbourne, AustraliaAchievements• Launched Brand Awareness Campaign for Revolution Sports Club.• Developed brand strategies and campaigns from concept to final execution on all new business and existing clients.• Part of the Thinkerbell team who worked on the successful Bega pitch.• Creative/Art Direction of television, radio, print and press, direct mail, all digital content including website design, EDM's, social media content, videos and digital advertising for existing… Show more Achievements• Launched Brand Awareness Campaign for Revolution Sports Club.• Developed brand strategies and campaigns from concept to final execution on all new business and existing clients.• Part of the Thinkerbell team who worked on the successful Bega pitch.• Creative/Art Direction of television, radio, print and press, direct mail, all digital content including website design, EDM's, social media content, videos and digital advertising for existing clients. Show less
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Senior Art Director / Graphic Designer And Creative Group HeadKandan Media Mar 2012 - May 2016Melbourne, AustraliaAchievements at Kandan• Launched the Drapac Pro Cycling Team which resulted in landing Jaguar Australia as a major sponsor for the next racing calander.• Created a 360 degree activation strategy for Infiniti Cars Australia with Cirque du Soleil.• Created a brand experience for Infiniti Cars Australia at the Sydney Motor Show.• Mentored the creative department of Graphic Designers and Finished Artists.• Creative/Art Direction of moving images, radio, print and press, direct… Show more Achievements at Kandan• Launched the Drapac Pro Cycling Team which resulted in landing Jaguar Australia as a major sponsor for the next racing calander.• Created a 360 degree activation strategy for Infiniti Cars Australia with Cirque du Soleil.• Created a brand experience for Infiniti Cars Australia at the Sydney Motor Show.• Mentored the creative department of Graphic Designers and Finished Artists.• Creative/Art Direction of moving images, radio, print and press, direct mail, all digital content and on-line advertising.• Developed brand strategies and campaigns from concept to final execution on all new won business, business pitches and all existing clients. Show less -
Creative Services DirectorWellcom Mar 2006 - Jan 2012Melbourne, AustraliaAchievements at Wellcom• Created national brand strategy and campaigns for major retail accounts.• Directed all creative department work flow in the creative department.• Responsible for all work flow and ensuring all departmental deadlines were met.• Creative/Art Direction of television, radio, print and press, direct mail, all digital content, on-line advertising and graphic design for existing clients.• Won new business pitches for AAPT, BP, FoodWorks, Repco, Melbourne… Show more Achievements at Wellcom• Created national brand strategy and campaigns for major retail accounts.• Directed all creative department work flow in the creative department.• Responsible for all work flow and ensuring all departmental deadlines were met.• Creative/Art Direction of television, radio, print and press, direct mail, all digital content, on-line advertising and graphic design for existing clients.• Won new business pitches for AAPT, BP, FoodWorks, Repco, Melbourne Storm, Harry the Hirer and Warn.• Increased existing client business due to strong performance of marketing campaigns executed for the brands.• Was a mentor to the young team of Graphic Designers in my creative department. Show less -
Senior Art Director / Graphic DesignerGeorge Patterson Y & R Jun 1996 - Nov 2005Melbourne, Victoria, AustraliaAchievements at George Patterson Y&R• Successfully launched Laminex and Formica in the marketplace. • Won Holden Racing Team account. • Won the Latina Pasta account.• Won the Biggin & Scott Real Estate account. • Created successful State Campaign for Marine Safety Victoria.• Employee of the year 2000 & 2002.
Alex Lopez Skills
Alex Lopez Education Details
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Phillip Institute Of TechnologyBa Graphic Design -
Wellington Secondary College
Frequently Asked Questions about Alex Lopez
What company does Alex Lopez work for?
Alex Lopez works for A To Z Of Creativity
What is Alex Lopez's role at the current company?
Alex Lopez's current role is Founder and Creative Chief Officer.
What schools did Alex Lopez attend?
Alex Lopez attended Phillip Institute Of Technology, Wellington Secondary College.
What skills is Alex Lopez known for?
Alex Lopez has skills like Creative Direction, Advertising, Pre Press, Graphic Design, Typography, Art, Corporate Identity, Layout, Brochures, Graphics, Art Direction, Logo Design.
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Alex Lopez
Greater Sydney Area1euroz.net -
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4gmail.com, nsw.gov.au, telstra.com.au, team.telstra.com -
1michelin.com1 +614787XXXXX
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