Planned, built, and executed pre-order campaign. - Hit over 250k in pre-orders.- Developed retentions campaign using email, sms, and content marketing.- Developed MLS Growth hack that used hyper targeting to pin point and advertise to just people who own pools or spas.- Primary channels used were Facebook & Google Adwords.- CPA of $35 on a $350 product.Built a free starter product called Sutro.ai to get users started using our software solution to care of their pools before the product was complete. - Used SMS as a primary interface and developed flows for users to easily get advice on what chemicals to add to their pools.- Used NLP chatbot tech such as dialog flow, amazon lex, and amazon alexa.- Managed development team in Russia developing a number of applications for core product, service provider app, and e-commerce shop.- Quickly stood up MPV products for user testing to maximize dev time.Managed and grew e-commerce sales on both Amazon and our own store selling pool parts and accessories. - Made over 200k in online sales of pool product accessories this year.- Deep understanding of amazon growth hacking.- Created new supplier relationships for drop shippers.- White labeled & developed products with a new Sutro Basics brand.Designed & developed all digital systems & created assets including:- Web built with Webflow: mysutro.com, sutro.ai, sutromarket.com, sutropro.com.- Print in Adobe Illustrator: Advertised in Pool & Spa News.- Email created using BeePro and email journeys managed via Autopilot.- SMS chatbot build originally using textit.in then moved to NLP Dialog Flow.- Analytics using google analytics, full story, autopilot, custom backend.- Dashboards build using Cyfe to track and monitor.

ATM.today is a consultency focus on digital marketing stratgy. Over the past 14 years I have developed a unique combination of skills and experiences giving me the foundation of today's tech landscape. Since I was 13 years old I've been developing web sites and though my skills have shifted over the years my passion for technology & people has remained constant.

Management of largest paid acquisition channel which was advertisement on a popular beer app Untappd- Managed the launch of over 30 cities- A/B tested landing pages using Optimizely - Grew conversion rate from .5% to over 2%- Implemented tracking using Google Tag Manager & Analytics

Tradecraft is a accelerator for those looking to take their career into the startup world. The program focused on growth marketing and has been designed by industry leading experts to ensure that graduates exit with both the depth and breadth of knowledge needed to make meaningful contributions at a high-growth startup. Tradecraft partners with startups to give members opportunities to work on important projects and gain hands-on experience. Noble Brewer - Project Lead- Created and launch B2B channel- Launched experiments in 3 new channels (Reddit, cold emailing, B2B)- Revamped Google Analytics and implemented Google Tag Manager- Led a team of 4 in experiments ranging from CRO, Facebook Ads, Email Optimization, and A/B testing.

Startup & Tech Mixer redefines the way people connect in the Startup & Technology world by creating dynamic and fun events that are designed to engage and introduce members based on shared interests, passions, and values. Attendees are invited to mix and mingle with innovators, industry leaders, speakers, companies, and exhibitors – all organized to cultivate inspiration, opportunity and innovation. I joined Startup & Tech Mixer in a business development/ partnerships role but quickly assumed the role of Head of Marketing. In this role I was in charge of getting people to come to the event. This was accomplished mainly unpaid means including email, partnerships, PR, Social, and some non traditional means. - Over 6000 registered attendees for each of the 4 events in 2014- Brought in about 350k in sponsorships in 2014 including companies such as Uber, Capital One, and Samsung- Featured in Business Insider, Inc. Magazine, 7x7, VentureBeat, and Fast Companies.

I was hired by SMCI to manage their San Francisco accounts & office. As the company was based in Southern California, I oversaw the business development efforts, account management, recruitment pipeline, and recruitment staff in San Francisco. Clients included UCSF, Genentech, Gilead, USF, and Golden Gate University. The SMCI SF office was closed and executive team decided to focus efforts on Southern California, therefore I decided to pursue other ventures.- Revamped recruitment process to meet client needs- Rebuilt client trust and business

Modis, part of the Adecco Group, is a global leader in tech staffing. I was hired onto a team focused on SME sized companies. As Account Manager it was my responsibility consult, pipeline, and create job requirements with hiring managers while establishing a successful process to mitigate losing out on top talent.- Consistently met/ exceeded weekly/ monthly sales targets.- Played a key role in the buildout SME sales/ recruiting team

Mondo is an IT consulting firm specialized in high-end IT Staffing Services.* Made over 40 placements to various clients such as Google, Fujitsu, and Meraki (A Cisco Company).* Achieving 150% to Quota consistently.* Opened many big contracts such as Bio-Rad and Netflix.

During my time working with Atball Corporation I developed white papers outlining unique target culture and plans on how to create such environments. In addition, I acted as one of few executive assistants to the founder in brainstorming website functionality, business revenue generation, and analyzing competitor strategies.

During my time I managed, trained, set and example for my team of about 15-20 partners. Staying focused on our #1 goal every was to delivered World Class service to customers. This isn't the service that can be taught it's, it's an energy, the inspires the creation of a person connection, excelled at meeting goals though cohesive teamwork, and contributed to the company’s financial growth. The Starbucks brand and culture is so unique but simple and learned over my 6 years how to impart it to others and coach them to teach others. Notable Items:- Turned over 4 underperforming store- Worked at a total of 20 different over the course of my 6 years- Earned my Black Apron & Title of Coffee Master