Born into the advertising industry in Dallas had its perks. Alex still relishes in the days of sneaking behind the counter at McDonald’s for her mini soft serve while quietly admiring the Big Mac food photography from the creative war room at her dad’s office.As a young girl, she was torn between becoming an Ad Exec or US Marshall - so Alex combined the two and now works alongside clients to preserve and advocate how they show up to their online communities. As the marketing landscape has evolved, Alex fine-tuned her practice to focus predominantly on the human-first approach to social media. She is passionate about the impact of social auditing, social listening, managing communities, and performance reporting for brands. Her experience and strategies have been applied to clients in consumer electronics and beauty conglomerates to national parks and social justice nonprofits.When she isn’t optimizing social performance for her clients, you can find her at the local farmers market with her son, Oliver.