Alexandra Patterson Email & Phone Number

Cincinnati, Oh, Us

Through the lens of the retailer, brand and shopper, I served in a business development role to identify and solve business opportunities through innovative connected commerce strategies and activation plans to delivery a frictionless shopper experience, while accelerating brand & retailer growth. In this role, I was responsible for developing the agency's commercial strategy (where to play/how to win); creating marketing collateral; and defining our client leadership approach to create a best-in-class center-of-excellence experience for our clients.

Bentonville, Arkansas, Us

As VP/Head of Sales & Marketing for 3+ years, I was a change agent redefining the company's business model. My transformative and strategic thought leadership approach transformed the company's sales & marketing strategy to deliver and exceed company sales goals. With more than 20 years of shopper & digital marketing, communications & sales expertise, my overarching objective was to develop a framework for a client-first, data-driven, insights-led approach to offer strategic shopper solutions to Fortune 500 Walmart & Sam's Club brand teams and agencies. With this mindset, I crafted support plans aligned to client's KPIs and shopper priorities while offering a mix of in-store, digital, and mobile solutions to effectively connect brands and retailers with shoppers throughout the path to purchase. In addition to my daily sales role, I led a shopper marketing sales & marketing team responsible for meeting monthly, quarterly and annual sales goals. Additionally, I crafted the company's sales process & strategy; led all sales team meetings; defined & executed quarterly and annual performance reviews; established & utilized a CRM platform to define weekly goals; created company sales reporting tools; developed sales collateral; and attended industry events to cultivate new business. These efforts resulted in sustained double-digit YOY sales growth. As the head of marketing, I was responsible for building the company's brand image & strategy and annual outbound marketing strategies. I leveraged my expert writing skills to develop content across various communication touch points including social media, website, collateral & client presentations, editorial features in local publications, and all outbound marketing efforts. I utilized my extensive business acumen & leadership abilities to develop the company's mission, vision & values, AOP, long-term growth plan, as well as a company culture embracing a trailblazing spirit and respect for community, family and the individual.

Stamford, Connecticut, Us

Utilized my thought leadership and passion for client service to develop and execute innovative, breakthrough shopper marketing strategies and tactics designed to propel Fortune 500 brands at Walmart & Sam's Club. Client roster included Hillshire Farms, Reckitt Benckiser, Post Cereal, Time, Inc, Merisant, Schwan's, Smithfield/Farmland and Unilever. In this role, I had full responsibility for all aspects of client leadership & team development, including annual planning, strategy development, hiring, onboarding, performance improvement plans, agency review process, and building team unity. Was instrumental in transforming several agency relationships by implementing a client-first, insights-led approach to deliver sales results & form strong connectivity with our clients. Served as part of the new business development pitch team responsible for crafting overall pitch strategy overlaid with Walmart-specific insights & strategy, FTE allocation, etc.

Springdale, Arkansas, Us

Expert storyteller and team leader managing 15 direct reports & cross functional associates to deliver award-winning, world-class, omni-channel, strategic shopper marketing campaigns for P&G's multi-billion dollar health & wellness, feminine, oral & personal care businesses, as well as the beauty/skin care portfolio at Walmart. In this role, I was fully accountable for a significant portion of the agency's revenue generated from the Walmart Procter & Gamble business unit, which led to being selected by the global CEO to lead new business. This role required the ability to effectively navigate P&G's brand headquarter team and deliver strategic thought leadership to Walmart P&G brand managers & sales directors to create share defense strategies, new product launches, test-and-learn initiatives, as well as continuity and scale programs that delivered double digit sustained sales growth across Gillette, COVERGIRL,Olay, Crest, Oral-B, Always, Tampax, Metamucil & Vicks brands. Being an advocate for innovation and thought leadership, our team crafted the agency's first-ever social media campaign designed to defend share of Always & Tampax against the launch of U by Kotex, utilizing a customized social sharing campaign, digital advertising & in-store support. The campaign delivered double-digit sales growth, maintained category sales leadership position, and secured two additional years of feature space. My team and I led the way with the early integration of digital and mobile programming across all accounts under my leadership. This innovative approach lead to the client's adoption of a 70/20/10 campaign model in which 10% of all programming would represent "test and learn" tactics. My team and I were recipients of numerous agency awards for client development, agency team leadership & account leadership, as well as two prestigious Gold Effie awards for outstanding shopper marketing and best integrated marketing campaign.

Fulfilled a life-long passion of entrepreneurship by founding a marketing and communications agency with a laser focus on developing campaigns that are strategic and creatively compelling. As the company's founder, I had full responsibility for the agency’s brand, creative vision, business development, recruiting, talent development, community relations, strategy development, client leadership, finance and operations. Was successful in nurturing the business from a one-person startup to a 12-person full-service agency by passionately delivering strategic counsel to clients such as the Walmart Foundation, WNBA, Northwest Health System, Soderquist Center, EOA Children’s House, Children’s Shelter, Boys & Girls Club, Bauman’s Men’s Clothing Store and By Request. Also served as a guest speaker at the Northwest Arkansas Women’s Conference highlighting keys to success of a female entrepreneur, and as a guest lecturer at John Brown University.

Joined the company as one of the company's five corporate marketing managers, responsible for crafting marketing strategy & sales promotion plans with clear business & sales objectives. Additionally, I was responsible for cross-functional collaboration across multiple divisions, including Operations, Merchandising, Creative/Advertising, Corporate Affairs and multiple advertising agencies to develop strategic marketing initiatives and lead campaign ROI assessments & correction of errors planning for all marketing campaigns executed. Worked collaboratively with cross-functional teams within the marketing division and the company's advertising agencies to develop national print & broadcast campaigns and promotional in-store events, all with the mission to surprise & delight the shopper and establish price leadership. As the company began its international expansion, I was chosen to assist with the integration of U.S. marketing principles across Canada & Puerto Rico. As I was later promoted to a senior manager role in the burgeoning Corporate Affairs division, my team was responsible for pioneering the company’s first-ever proactive public relations model and served as one of the primary strategists advising company executives on how to position the company as a good neighbor and employer of choice. Routinely crafted press releases and media interview talking points, and led media training with field operators & executive leadership. Served as a media spokesperson across national, regional and local media outlets for issues surrounding big box legislation, labor unions and other high profile subject matters.

Armonk, New York, Ny, Us

Joined the company as an intern during my junior and senior years at the University of Arkansas, Fayetteville. Upon graduation, I was offered a full-time role as the team lead of the Walmart & Sam's Club service group, managing 8-10 call center specialists. Our mission was to provide 24/7 technology/software support to thousands of IBM field technicians throughout the country who were responsible for maintaining IBM servers in Walmart & Sam's Club locations.