Case Study: Created an integrated social first campaign during Retinoid Education Week that used influencers, social video, and paid social to drive awareness of Differin. The campaign resulted in a 9% increase in Differin gel and portfolio salesLead social media strategy on global brands including Galderma, Johnson & Johnson Vision, Biosense Webster, Mentor Breast Implants, Texas Originals, Resonic, CynosureAdvance content and brand strategy, creative execution, and influencer engagement for Cetaphil and Differin across Instagram, Facebook, Twitter, and TikTokDevelop and deploy paid social media and SEM campaigns for Quest Diagnostics, Akili Interactive, Mentor Breast Implants, and ResonicEstablish production workflows across the organization and manage a team of content creators, analysts, strategists, and community managers

Case Study: Developed a content-driven, cross functional social campaign that celebrated PTC Therapeutic's first AADC Deficiency Awareness Day. The campaign drove to PTC's first-ever Facebook Live, resulting in over 1,900 views, 88 likes, and over 50 comments from a page of only 3,900 likes.Led organic and paid social media strategy for top healthcare brands including Adaptive Biotechnologies, AbbVie Oncology, PTC Therapeutics, Sunovion Pharmaceuticals, Houston Methodist Hospital, MyoKardia, and moreEnacted content strategy and creation including copywriting, project management, quality assurance, and postingPlanned and executed paid social media campaigns across LinkedIn, Twitter, and Facebook with budgets of over $500,000Mentored managers and associates on client management, social strategy, paid social and social media analytics

Key Clients: Northside Hospital, InterContinental Hotels Group, Georgia Department of Economic Development, Gas South, College Football Hall of Fame, Goodwill of North GeorgiaLead organic social, paid social, influencer marketing strategy efforts for clients and new business opportunitiesStrategize and execute the planning and implementation of paid social media marketing buys across Facebook, Instagram, YouTube, Twitter, LinkedIn and PinterestWork collaboratively with Account Management, Creative and Media teams to create effective social media integration within integrated campaigns Lead and execute company media relations, thought leadership content strategy marketing and social media effortsCase Study: Northside's Hospital Built to Beat Cancer campaign won Gold for Social Media Content at the 2019 Healthcare Advertising Awards

Key Clients: Facebook, Canon, Flipboard, Learnvest, Northwestern Mutual, Shutterfly, Longines Masters, NextGen America, Montefiore Health System, Hollywood Foreign Press Association Strategy & Management:Lead integrated social media and content creation strategies for brands in B2B, consumer product, technology, non-proft and entertainment verticalsDesign and present innovative ideas to new business leads and current clientsDirect, curate and manage marketing process to meet key performance indicators Scale programs across paid, research and content creation by combining in-house resources and vendor managementPaid Social and Analytics:Strategize, design and execute paid media plans from concept to deployment on Facebook, LinkedIn, Instagram, Twitter and Google Adwords.Analyze data across earned, owned, paid and search to assess brand health and build integrated campaign analysisBuild custom measurement solutions utilizing tools like Crimson Hexagon, Sysomos, Netbase and Facebook InsightsAchievements:Grew social media team from 2 team members to 12 in five yearsTrained C-suite executives and high-profile individuals like Barbra Streisand, André 3000, Kate Upton and more on social media engagement Generated 8,000 post shares for Kindness.org in 6 weeks with a total CPE of $.02Led social media content creation for 2015 Global Citizen Festival - an event with over 438,000 Twitter mentions

Key Clients: P&G, Tic Tac USA, Underwriters Laboratories, dressbarnLed and managed digital strategy for top brands in the CPG, retail, B2B and non-profit spaceImplemented and built mobile marketing campaigns across SMS and FoursquareDeveloped branded YouTube video series with key influencersAchievements:Managed and grew dressbarn SMS program to over 130,000 subscribersGrew Tic Tac USA Facebook page to over 60,000 fans through on-product integration

Key Clients: Nikon, Samsung, Jimmy Dean, BallPark Franks, McDonald'sDesigned and implemented social media strategy for clients in CPG, insurance, QSR, and consumer electronics verticalsCommunity managed client social media channels and contributed to company thought leadership blogsBuilt and maintained internal and external digital communication distribution strategies for clientsAchievements:Nikon’s Look Good in Pictures campaign was recognized at the Bulldog PR Awards and the PRSA Big Apple Awards

Created Facebook and Twitter profiles and copy for Jimmy Dean, Palisades Insurance and GiftCardMall.com.Pitched blogs and online media for brands like Nikon, Deloitte and Gold’s Gym.Wrote for and maintained the award-winning Samsung Newsroom.Conducted new business research and analysis using Radian 6.Created and analyzed social listening reports for brands like kgbkgb, iGPS and 1800 Flowers.

Wrote blog copy for Nature Made SAM-e and The Body Shop.Conducted blog and Facebook outreach for brands like Fathom EventsMaintained marketing initiatives on networks like MySpace, Facebook, Twitter, Kristy, YouTube and Café Mom.Created analytics reports using Google Analytics and Radian6.

Sales representative for the social network, Uloop.com.Conducted business development from prospecting to pitching for schools in the Triangle area.

Duties Include:Proofreading indexes and checking drafts.Providing cast-offs (ie: word and page counts) for financial estimates.Performed various office tasks including: filing, mailing, and organization

Sold advertising space for the Duke University Directory.Top 10% of Outside Sales Reps in 2007.Blue Collar Award- Averaged over 30 sales calls per day.