Alex Mudge Email & Phone Number

Houston, Texas, Us

- Managing the Marketing Tech Stack: Oversee and optimize the integration and utilization of marketing tools and platforms.- HubSpot and ZoomInfo Expertise: Serve as the go-to expert for HubSpot and ZoomInfo, ensuring effective use and implementation.- Operational Procedures: Develop, refine, and implement standard operating procedures to enhance operational efficiency.- Documentation Management: Create and maintain detailed documentation on our tech stack and marketing processes.- Team Leadership: Manage a team of 12 contractors, coordinating efforts to achieve departmental goals.- Revenue Attribution: Support the organization in analyzing and attributing revenue to marketing efforts.- Marketing Automation and Data Syncs: Build and refine automation workflows and ensure accurate data synchronization between databases.- ABM Program Development: Successfully established Symplr’s first Account-Based Marketing (ABM) programs.

Houston, Texas, Us

Greenfield, In, Us

- Manage vendor relationships related to the cross-category initiatives and customer engagement systems (rebates, samples, literature fulfillment, etc.)- Work with cross-functional teams to drive collaboration and efficiency for 20+ customer programs across all channels (ex: social, email, conferences, e-commerce platforms, etc.)- Assist Brand Managers in enhancing their programs to provide an engaging experience for customers and pet owners while maximizing data collection- Troubleshoot customer service workflow and test data collection touchpoints within the customer journey- Deliver KPI metrics and standardized reports related to Marketing and Sales performance objectives on a weekly basis resulting in increased transparency and alignment between work functions - Improve internal communications by monitoring weekly engagement metrics and optimizing communication landing pages based on content priority- Develop financial budgets for the cross-category and acquisition/retention programs and monitored accruals on a monthly basis

-Support Marketing Operations by managing our tech stack, data collection, and data-driven insights.-Assist our lead generation and growth teams by building automated nurture campaigns, lead scoring, segmentation, and data acquisition.-Coordinate marketing projects, including performing initial research on communication objectives, target audience, and project dependencies.-Act as a liaison between sales, marketing, and product development.-Develop and activate sales enablement strategies to ensure content is used and understood at each stage of the sales funnel.-Report on web analytics and marketing campaign performance.-Assist in the conceptualization and production of internal and external content.

-Engage provider offices with education on RES and it's products/services.-Contact, qualify, and schedule product demos with office decision-makers.-Respond accurately to all inquiries from potential clients.-Take personal responsibility for successfully surpassing all sales objectives and KPIs.-Work with the support team to achieve overall company goals on sales, customer satisfaction, and client retention.-Implement Sandler selling techniques throughout sales cycle.

-Operate as the lead point of contact for any and all matters specific to my accounts in order to quickly resolve any issues raised by the customer.-Drive sales by identifying market trends and individual opportunities.-Communicate clearly the progress of quarterly initiatives to regional team leader.-Build and maintain strong and long lasting relationships with my 60 accounts.-Negotiate pricing, buy downs, and promotional opportunities to customers.-Catalog inventory to track sell-through, record sales trends, and create delivery orders daily.

-Operate/supervise promotional events and local festivals within community.-Provide product knowledge and insight to patrons using enthusiasm, confidence, and accuracy to build brand awareness and loyalty.-Interact with members of the community to promote/suggest products given individual preferences and interests.

-Build relationships through daily communications with account managers at various locations about operational issues while adjusting and adapting to individual client differences in style, preferences, and expectations.-Developing strategies to drive additional incremental sales and brand recognition.-Suggest and persuade sales/promotional options through fact-based selling resulting in an increase to gross margin and profit. -Assist senior sales representatives in ordering, sales forecasting, inventory control, time management, and operations/logistics.-Provide excellent customer service through product insight and authentic communication.-Maintain shelf stock, display appearance, point of sale disciplines.-Supervise back room upkeep and organization for multiple stores.-Modify weekly add changeovers and create product displays.

-Responsible for day to day conditions of Grocery Department/Back Room conditions.-Responsible for deliveries and unloading of warehouse trucks.-Provided excellent customer service.-Promoted from Utility Clerk to Stocker.-Received employee of the month recognition.