MMA/UFC writer, covering UFC events, news and Op-Ed pieces.

MMA and UFC contributing writer for Bloody Elbow, an SB Nation property.

• Helped develop data driven SEO strategies and project plans for various eCommerce, Retail and Real Estate companies• Created and delivered monthly reports highlighting strategic wins and losses as well as upcoming projects and how we expected them to help our clients bottom line• Performed Gap Analysis by monitoring competitive campaigns to find “holes” and improvements in strategies, then used these insights capitalize on opportunities and create more informed strategies of our own• Worked daily in Google Analytics to develop data driven client pitches and digital marketing strategies• Worked closely with Analytics and PPC teams to create integrated and holistic digital marketing campaigns• Started and developed strategic relationships with relevant news partners, bloggers and websites to create mutually beneficialopportunities • Executed on-site and off-site SEO tactics including website architecture, meta data optimization, content development and optimization, strategic outreach and site audits• Learned to solve problems through big data analysis which facilitated in the development of optimization strategies such as purchase funnels and user experience design

*** Assisted part-time with a friend's start-up while maintaining full-time duties at 1Trick Pony and SEER• Conceive and execute all marketing strategies pertaining to the promotion of PGN+• Develop digital and social campaigns designed to drive engagement on our social platforms as well as traffic to our website• Lead guerilla outreach to relevant brick and mortar stores • Oversee all creative production including print collateral, online marketing material, website design, radio and TV spots• Lead content creation for both our website and social media platforms• Assist in running Google AdWords and Display ad campaigns to generate bookings on our website• Negotiate strategic partnerships with local private country clubs, business sponsors (PGA of America), various golf organizations and relevant local influencers

• Managed digital, print and email advertising campaigns for clients such as Hard Rock Hotels, TNT, TBS and The Disney Theatrical Group (Disney on Broadway)• Helped manage and maintain social media campaigns for Hard Rock Hotels on social platforms such as Facebook, Twitter, Vine and Instagram• Assisted in strategic planning and development of digital/social campaigns for Turner brands and Hard Rock Hotels• Performed QA and proofing for all materials created• Perform market research to collect insights and strengthen marketing strategies for all clients• Assisted in developing strategy and building creative presentations for clients

• Assisted in managing advertising campaigns for national brands such as Dial for Men, Right Guard, The Melting Pot, Pennsylvania Tourism, Yakima, Burger 21, First Person Arts and GrillSmith restaurants.• Oversaw campaigns from start to finish including brief writing/creative briefing, concepting, creative development, approval stage, production and execution.• Worked in the trenches every day directly with Clients to make sure the brand voice was being communicated and all consumer facing (as well as internal) marketing materials were consistent with the brand ethos.• Kept weekly status with Clients, developed and maintained competitive brand decks, handled all billing and invoicing for campaign production, advised Clients on strategic marketing tactics, and researched and created POV one pagers for various Client requests.• Gained valuable experience in Print, TV, and Radio production.• Assisted in managing various interactive projects for Clients including web and mobile applications, websites and mobile sites.• Wore many hats and worked closely as a liaison with all departments including Creative, Account Management, Finances/HR, Interactive Development, Studio Production, Media Production and Media Buying/Planning to ensure Client goals and expectations were exceeded.• Assisted in the development of strategic brand platforms for Dial for Men (Aspirational Dirty), The Melting Pot (The Fondue Effect) and Burger 21 (What Burgers Would Eat If Burgers Could Eat Burgers).• Assisted in development and copywriting for Dial for Men marketing content, HBO promotions and Yakima sales materials.• Assisted in acquiring new business from various consumer brands. Went straight to the source, emailing and starting relationships with CMO’s of various popular brands such as Taylormade, Titleist, Kraft, Nestle, Hallmark and Chobani. • Assisted with presentation prep, developing RFP’s and Agency capability decks.

Assisted the account manager and account director in day-to-day activities essential to the management of the Dial for Men Body Wash brand.- Helped develop brand platform- Created and maintained competitive analysis deck used by creative team as well as Clients- Assisted in creating and maintaining various digital campaigns- Assisted in all stages of production for print, TV and on-site/guerilla campaigns