Alex Murray is a Director at The NPD Group. He possess expertise in brand development, creative strategy, market research, brand architecture, customer insight and 8 more skills. He is proficient in English and Japanese. Colleagues describe him as "Alex passed Delta Associates' Bronze Business Insights Certification Exam in June 2017 by demonstrating the ability to analyze data, identify business insights, and effectively communicate the findings. Based on testing of thousands of similar professionals, this puts Alex's business insight skills in the top 5% of the industry." and "I have worked with Alex on a couple of projects focused on assessing new business opportunities in APAC. In his role, Alex brought a strategic perspective to the analysis necessary. His focused manner and approach to identifying the business issues and appropriate solutions makes him a vital member to the growth of the business. His professionalism and personality makes him a great role model to his team in Japan. "