Alex Neumann Email & Phone Number

Chicago, Il, Us

London, Gb

• Facilitated front-office transformation for private equity backed edtech company, focusing on consolidating four operating entities into a cohesive enterprise through streamlining business operations and strategic initiatives, creating future processes, and devising implementation strategies• Led CPG client sales & marketing function through assessment for full-scale ERP implementation, inclusive of discovery sessions, requirements gathering, process flow development, maturity matrix, and business case recommendations• Advised a leading biopharmaceutical company on enhancing their email and marketing security processes, fortifying defenses against cyber threats and ensuring regulatory compliance• Delivered end-to-end project management for NetSuite implementation within an education client, overseeing successful go- live transition, optimizing operational efficiency, and empowering stakeholders

New York, Ny, Us

• Assessed Fortune 5 healthcare company’s marketing and customer technology architecture (Adobe Marketo and Salesforce integrations) by evaluating 13+ current data source system connections, vetting 3rd party vendors, and constructing a data architecture and entity relationship diagram (ERD) around specific use cases. Led stakeholder discovery sessions to gain insight into prior data connections, table structure, cloud strategy, and future-state goals. Developed an implementation plan to introduce a CDP (SQL Server) and Customer Preference Center into the architecture• Developed marketing strategy playbook for leading technology organization (inclusive of content strategy, channel strategy, digital tactics, customer journeys, MarTech) to advise brand’s go-to-market (GTM) and future approach to marketing strategy. Led marketing stakeholder design sessions to improve marketplace and website UI/UX. Stood up conference marketing media plan within 3 weeks to grow brand awareness• Accelerated the digital transformation process for a large public higher education institution by leveraging data automation (Alteryx) to implement a live dashboard (Power BI) informing on past and present, national & state student academic success rate patterns, to drive recruiting and marketing stakeholder decisions• Addressed customer complaints made to regulators for Big 4 bank regarding credit card and deposit experiences. Analyzed compliance with both state and federal regulations as well as ensuring write-ups comply with internal bank policy all while balancing the customer experience• Drove GTM initiative for Marketing Consulting Experience Orchestration service offering by creating business development & sales enablement materials for current/potential vendor alliances, internal capabilities, and implementation frameworks

Austin, Tx, Us

• Become a SME in 3 clients business (Fruit of the Loom, Blue Bunny, merci) to plan, execute, and exceed campaign benchmarks by 220% with over $30M in budget• Cross-collaborate with vendors, ad-agencies, and other corporations to ensure smooth development, delivery, and optimizations of marketing materials/campaigns• Pull & analyze large data sets from ComScore, Pathmatics, Prisma, Nielsen, MRI-Simmons Clear Decisions, Datorama, and Kantar• Lead client-facing meetings to ensure timelines and projects on are on pace for completion• Handle RFP process from start to finish during campaign setup• Oversee I/O processing to ensure campaign setup• Analyze campaign performances and market research to construct reports and drive insights for future launches• Track live campaign performances to be able to pivot and optimize budgets/KPIs on the fly• Develop and provide strategic insights, campaign wrap-ups and quarterly/monthly business reviews for clients

Glen Allen, Va, Us

• Ensure proper distribution of over 100M+ email sends utilizing CRM services Salesforce Marketing Cloud, Amazon Web Services, and other internal systems• Code HTML and SQL in order to create email postings, ensure proper tracking with DoubleClick, and drive sends for clients• Work with internal stake holders to coordinate proper scheduling of email campaigns and client requests• Train new freelancers on proper email build procedure to integrate them onto growing marketing team• Assist Account Executives in developing new project management process to ensure seamless internal request to delivery process

Chicago, Illinois, Us

• Conducted market research on competitors in the Geographic Information Systems space to produce brand strategy for client: Tabulae Spatial• Completed full website redesign using WordPress to incorporate new brand identity• Developed & implemented SEO strategy by utilizing Ubersuggest to construct and insert keyword list across the site • Built social media strategy to aid in generating customer leads

Richmond, Va, Us

• Lead team of 7 in developing a $350,000 rebranding campaign for International Centre for Missing and Exploited Children• Developed media plan which included paid search (Google Ads), social, digital, and out of home tactics• Supervised teams of Art Directors, Copywriters, Strategists, and Researchers while coordinating conflicting schedules, workloads, and resources with deadlines

Champaign, Il, Us

• Aid management in crafting BIG 10 annual report by compiling demographic data, organizational charts, and employee information• Develop and implement 26 weekly marketing calendars using Airtable to drive 20 posts a week• Increased social following of 2 accounts by 44% while driving 310,000 impressions• Coordinate with 3+ campus departments in the creation and delivery of marketing materials• Monitor digital marketing analytics using Microsoft Excel and Twitter Analytics to track Impressions, Followers, Likes, & Mentions

Urbana-Champaign, Illinois, Us

• Led team of Art Directors, Copywriters, Strategists, and Researchers through marketing projects for local businesses • Identified business issues and develop ideas to enhance client marketing• Increased clients social following by 112% by creating video and social campaigns while also engaging with 100+ consumers• Partook in developing print, radio, and social media campaigns• Coordinated multiple photoshoots to create social content for both Champaign and Chicago stores• Correlated with radio & TV stations to promote COVID campaign resulting in 300+ meals donated to frontline healthcare workers

Birmingham, Al, Us

• Organized and published over 150 pieces of content for company conference at Inside the NBA studio at Turner in Atlanta, GA• Managed and created content for social media across 4 platforms (Instagram, Twitter, LinkedIn, Facebook)• Conducted social media scraping of 200,000+ accounts to retarget ads to target audience• Built out company newsletter viewed by Athletic Directors and SIDs in the BIG 10, SEC, PAC 12, and Big East using Mailchimp• Wrote 3+ articles and 8+ client announcements for company blog• Participated in conference calls with PR firms, company clients, and graphic agencies• Worked with contract graphic designers on content creation and organizing media• Helped build out 2 product decks to be presented to clients using Keynote

Columbia, Mo, Us

• Gathered and analyzed data using MRI-Simmons, Kantar, ComScore, and eMarketer for potential new online insurance company to strategically roll-out 12-month media plan• Developed paid media strategy which included paid search, social, and out of home tactics for $1M+ campaign• Presented research findings and media plan to client: Missouri Farm Bureau

Champaign, Il, Us

• Assist 1000+ fans at Fighting Illini sporting events• Ensure all fans cooperate with safety and NCAA policies while enjoying events • Cooperate with Fighting Illini teams to provide quality gameday experiences for fans

Denver, Co, Us

• Promoted the University of Illinois to high school athletes by submitting quality pictures and videos to the Sports Thread app • Gained certification in the Hootsuite Academy Social Media Marketing Program • Utilized Tweetdeck, Iconosquare, and Facebook analytics to raise engagement of the Sports Thread App

Champaign, Il, Us

• Assisted in assuring fans had a quality experience at the University of Illinois Athletic events• Ran the marketing table and providing giveaways at the University of Illinois Athletic events • Initiated in game promotions, contests, and other fan engagement