Alexander Harris Email & Phone Number

Amsterdam, Noord-Holland, Nl

Leading the Marketing team for Hospital Patient Monitoring, responsible for Philips portfolio of monitoring equipment, software, services & solutions - proven to improve patient care and staff satisfaction, while delivering standardization of care, advanced clinical decision tools, and system interoperability.Responsible for marketing strategy, demand generation, new product / service innovation and sales enablement. Key areas of focus:- Customer segmentation, personas, insights & strategy- Account-based advertising & marketing plans- Campaign development, execution & optimization- New product & service launches- Consultative selling tools, and "perfect pitch"- Funnel development & daily management of business performance- Enterprise Monitoring as a Service (EMaaS)

Amsterdam, Noord-Holland, Nl

Led a Growth Marketing team to identify accelerate the creation of new businesses, Focused on new solutions and channels: Payer / Provider ecosystems, Retail Health, Direct-To-Consumer, including subscriptions, oral care insurance solution, and teledentistry. - Development of new business models- Execution of a stage-gated venture funnel- Forming strategic partnerships & alliances- Agile approach to development, learnings & optimization

Amsterdam, Noord-Holland, Nl

Responsible for Retail and Professional business lines for the complete Health & Wellness portfolio ($700M+). Led and developed a team of 20+ marketers, building Digital marketing, Professional marketing and Lean capabilities to drive business performance.- Established marketing mix modelling for media optimization- Deployed a consultative selling strategy and toolkit for the professional channel- Deployed daily management & problem solving to drive root cause analysis & action

Amsterdam, Noord-Holland, Nl

Led the Philips Oral Healthcare retail business, including the Philips Sonicare brand. Designed and executed breakthrough marketing strategies; achieved record #1 market share.- Disruptive marketing campaigns to appeal to new audiences- Accelerated growth and leadership in e-commerce- Launched break-through &commercial innovation in new segments

Amsterdam, Noord-Holland, Nl

Led the Philips AVENT business, North America. Drove market share growth through the new product launches, expansion in e-commerce, and digital community building with pregnant moms.

Amsterdam, Noord-Holland, Nl

Led a team a Transformation team in North America to design and implement a global change program. Partnered with business leaders to identify execute transformational opportunities - building customer collaborations to drive growth and find efficiencies.Delivered break-through partnerships with key retailers across Oral Care and Male Grooming businesses - resulting in exclusive product launches, trade marketing support and record market-share gains. Programs were funded through operational efficiencies at retail and internally.

Amsterdam, Noord-Holland, Nl

Leader in the Consumer Lifestyle strategy team, reporting to the Head of Strategy, and seconded to the CEO including a seat on the Consumer Lifestyle Global Management team.Key responsibilities included:- Strategy development- Design and execution of sector-wide strategic review processes- Strategy deployment and communication throughout the organisation- Development and sharing of best practice- Preparation of Consumer Lifestyle Capital Markets day event for financial analysts

Cambridge, Massachusetts, Us

Delivered revenue-driving marketing and innovation strategies, built on a deep understanding of consumer segments, trade and market insights and competitive dynamics. Demonstrated team leadership, and deep customer partnership to build marketing excellence capabilities at senior levels in international settings.Project examples:- Developed a portfolio strategy for HIV drugs in emerging markets, focused on the launch of a new anti-retroviral drug. Built physician and patient segmentations to inform market entry- Deployed a strategic marketing excellence program & delivered training to over 100 executives. Built a champion network, and internal case studies to drive relevance and adoption - Developed a pan-European consumer-pricing strategy for OTC nutrition supplements to drive value-creation and price harmonization- Developed a Global segmentation, marketing and innovation strategy for a baby food manufacturer, built on primary research (consumer and trade) in Asia, Europe & Americas - Primary research & white paper on primary care cancer diagnosis & treatment. Focused on colorectal cancer protocols, practitioner adherence and patient acceptance

Guildford, Surrey, Gb

Consultant in the Telecommunications and Media business unit of Detica, an UK-based IT consultancy. Gathered business requirements for the design and deployment of CRM systems and delivered marketing & business insights across the customer base to drive life time value.

Mba, Mba

Master Of Engineering - Meng, Engineering - Information Systems

Education record