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Experienced HealthTech business and marketing leader driving growth and transformation across the health ecosystem: consumers, retail health, patients, providers and payers. Global experience across North America, Europe & Asia- Strong track record of driving business performance for market-leading brands, executing disruptive marketing strategies and collaboration with key retail customers- Proven success in new business creation, launching new business models, solutions and partnerships. Accelerating decision-making and speed-to-market, applying a stage-gated hypothesis & learning approach- Experienced leading Direct-To-Consumer product launches & services including sprint-based learnings & optimization across the proposition, communication, digital activation, acquisition and retention strategies- Experienced B2B marketer in both Professional & Payer domains, brand building, clinical and sales strategies; including the launch of teledentistry, and insurance partnerships- Transformational leader, experienced in leading & developing large cross-functional teams, and designing & executing broader organizational change programsKey Skills: - Marketing strategy & activation- D2C Growth marketing & Digital marketing- B2B, Healthcare Professional & Payer marketing- New business creation & venture- Strategic partnerships- HealthTech & consumer health- Team leadership & development- Transformational change- LEAN
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Head Of Marketing, Hospital Patient MonitoringPhilips Mar 2021 - PresentAmsterdam, Noord-Holland, NlLeading the Marketing team for Hospital Patient Monitoring, responsible for Philips portfolio of monitoring equipment, software, services & solutions - proven to improve patient care and staff satisfaction, while delivering standardization of care, advanced clinical decision tools, and system interoperability.Responsible for marketing strategy, demand generation, new product / service innovation and sales enablement. Key areas of focus:- Customer segmentation, personas, insights & strategy- Account-based advertising & marketing plans- Campaign development, execution & optimization- New product & service launches- Consultative selling tools, and "perfect pitch"- Funnel development & daily management of business performance- Enterprise Monitoring as a Service (EMaaS) -
Venture & Growth Marketing Leader - Payer, Retail Health, SubscriptionPhilips Jul 2018 - Mar 2021Amsterdam, Noord-Holland, NlLed a Growth Marketing team to identify accelerate the creation of new businesses, Focused on new solutions and channels: Payer / Provider ecosystems, Retail Health, Direct-To-Consumer, including subscriptions, oral care insurance solution, and teledentistry. - Development of new business models- Execution of a stage-gated venture funnel- Forming strategic partnerships & alliances- Agile approach to development, learnings & optimization
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Business & Marketing Leader, Consumer & Professional, Health & WellnessPhilips Oct 2015 - Sep 2018Amsterdam, Noord-Holland, NlResponsible for Retail and Professional business lines for the complete Health & Wellness portfolio ($700M+). Led and developed a team of 20+ marketers, building Digital marketing, Professional marketing and Lean capabilities to drive business performance.- Established marketing mix modelling for media optimization- Deployed a consultative selling strategy and toolkit for the professional channel- Deployed daily management & problem solving to drive root cause analysis & action
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Marketing Director, Philips Oral Healthcare, RetailPhilips Jun 2014 - Jul 2018Amsterdam, Noord-Holland, NlLed the Philips Oral Healthcare retail business, including the Philips Sonicare brand. Designed and executed breakthrough marketing strategies; achieved record #1 market share.- Disruptive marketing campaigns to appeal to new audiences- Accelerated growth and leadership in e-commerce- Launched break-through &commercial innovation in new segments
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Marketing Director, Philips AventPhilips Oct 2012 - Jun 2014Amsterdam, Noord-Holland, NlLed the Philips AVENT business, North America. Drove market share growth through the new product launches, expansion in e-commerce, and digital community building with pregnant moms.
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Director Business TransformationPhilips Oct 2011 - Sep 2012Amsterdam, Noord-Holland, NlLed a team a Transformation team in North America to design and implement a global change program. Partnered with business leaders to identify execute transformational opportunities - building customer collaborations to drive growth and find efficiencies.Delivered break-through partnerships with key retailers across Oral Care and Male Grooming businesses - resulting in exclusive product launches, trade marketing support and record market-share gains. Programs were funded through operational efficiencies at retail and internally.
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Group Strategy DirectorPhilips Oct 2010 - Sep 2011Amsterdam, Noord-Holland, NlLeader in the Consumer Lifestyle strategy team, reporting to the Head of Strategy, and seconded to the CEO including a seat on the Consumer Lifestyle Global Management team.Key responsibilities included:- Strategy development- Design and execution of sector-wide strategic review processes- Strategy deployment and communication throughout the organisation- Development and sharing of best practice- Preparation of Consumer Lifestyle Capital Markets day event for financial analysts
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Consultant Team LeaderMonitor Group Sep 2004 - Sep 2010Cambridge, Massachusetts, UsDelivered revenue-driving marketing and innovation strategies, built on a deep understanding of consumer segments, trade and market insights and competitive dynamics. Demonstrated team leadership, and deep customer partnership to build marketing excellence capabilities at senior levels in international settings.Project examples:- Developed a portfolio strategy for HIV drugs in emerging markets, focused on the launch of a new anti-retroviral drug. Built physician and patient segmentations to inform market entry- Deployed a strategic marketing excellence program & delivered training to over 100 executives. Built a champion network, and internal case studies to drive relevance and adoption - Developed a pan-European consumer-pricing strategy for OTC nutrition supplements to drive value-creation and price harmonization- Developed a Global segmentation, marketing and innovation strategy for a baby food manufacturer, built on primary research (consumer and trade) in Asia, Europe & Americas - Primary research & white paper on primary care cancer diagnosis & treatment. Focused on colorectal cancer protocols, practitioner adherence and patient acceptance -
Information Technology ConsultantDetica (Now Bae Systems) 2003 - 2004Guildford, Surrey, GbConsultant in the Telecommunications and Media business unit of Detica, an UK-based IT consultancy. Gathered business requirements for the design and deployment of CRM systems and delivered marketing & business insights across the customer base to drive life time value.
Alexander Harris Skills
Alexander Harris Education Details
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InseadMba -
University Of CambridgeEngineering - Information Systems
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Colchester Royal Grammar School
Frequently Asked Questions about Alexander Harris
What company does Alexander Harris work for?
Alexander Harris works for Philips
What is Alexander Harris's role at the current company?
Alexander Harris's current role is Business and Marketing Leader HealthTech.
What is Alexander Harris's email address?
Alexander Harris's email address is al****@****ail.com
What is Alexander Harris's direct phone number?
Alexander Harris's direct phone number is (800) 682*****
What schools did Alexander Harris attend?
Alexander Harris attended Insead, University Of Cambridge, Colchester Royal Grammar School.
What skills is Alexander Harris known for?
Alexander Harris has skills like Business Strategy, Strategy, Marketing Strategy, Management, Competitive Analysis, Fmcg, Management Consulting, Marketing, Project Management, Strategic Planning, Business Process Improvement, Marketing Management.
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